Italy Umbrella Factory Francesco Maglia Supply First Line Brand

< p > as we all know, market promotion and promotion such as Hermes, Chanel, Prada, Gucci, Versace and other international first-line brands are already mature, so they do not need to participate in exhibitions outside.

Even if the big players need to do exhibitions or market activities, they will be handled by the brands themselves, such as the exhibition of Hermes, the little black dress exhibition of Chanel and so on.

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< p > "we are integrating into the international first-line brand agents. Their aim is to expand the distributors.

Usually, the nature of agents and brands is different. If a brand member participates in an exhibition, they will prefer brand image publicity and marketing promotion.

However, different agents need to accumulate customer resources and sell as the main purpose.

This exhibition has invited members of high-end clubs such as golf clubs and equestrian clubs. They are loyal and stable customers of luxury goods.

Zhai Wenjing, the project manager of the exhibition, told reporters.

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< p > it is learnt that at the end of the second Beijing international top living brand (luxury) fair, the turnover volume of the site was as high as 920 million yuan, reaching a new high.

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< p > < strong > Italy umbrella making workshop Francesco Maglia supply line big name < /strong > /p >

< p > there are several exquisite handmade umbrellas in some boutiques in Europe. There are several similarities between these umbrellas, whether logo or not, all umbrella stands will not be easily shaken by strong winds, and all wearable places are wrapped with umbrella cloth, and all bamboo handles are tied to ends by wire rope.

If you try to ask, "is this umbrella made by Francesco Maglia?" the shopkeeper will be surprised to say, "Brava!" /p.

< p > it is hard to imagine that all umbrellas of all sizes and styles are all from a small workshop of Francesco Maglia from Milan, founded in 1853.

At present, only 7 people in the workshop are responsible for different processes, ranging from cloth selection to cutting, from umbrella making to umbrella cloth sewing.

Each master has worked in Maglia for more than thirty years.

Thousands of sample umbrellas and fabric umbrella bones occupy the main space in the workshop pformed into this garage.

Maglia family and other umbrellas repeat the simplest life. If it is not for the love of umbrellas, it is hard to imagine how these people can bear loneliness. They only dedicate their lives to one thing, so far they have been handed over to the fifth generation of descendants, Francesco V.

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< p > therefore, the six or seven umbrellas standing quietly in an obscure corner of the Italy Pavilion will have to be seen with great respect.

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< p > with fewer and fewer people using umbrellas, there are only three small family businesses that insist on making umbrellas by hand, and Francesco Maglia is the largest in Italy.

All the craftsmen not only face the challenge of shrinking the market, but also bear multi - faceted pressure on the supply of raw materials.

According to Francesco V, he can not find enough high-quality buckles, so he has to build them one by one. The other two craftsmen are not as good as Francesco Maglia, and they also need to rely on Maglia to supply these metal parts.

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< p > Francesco V likes to travel. Every year, he will fill the trunk with the new umbrellas produced in the season and send them to European boutiques in person.

After that, Maglia accepted orders from major and high-end department stores.

Who knows, this little workshop has provided umbrellas for many luxury brands such as Louis Vuitton, Hermes, Burberry, Gucci, Ferrari and so on.

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P, a famous international famous brand, will expand its own product line through some licensed products. When they need umbrellas, they usually do not hire another group of craftsmen who will make umbrellas to form a team, so they will outsource the business to this small workshop.

In most cases, big brands do not interfere with the design of umbrellas. They only put their trademarks on the finished umbrellas, but the price will be doubled to 5.

It is reported that once a umbrella for ordinary wooden material folding umbrella, Hermes sells for 4100 yuan, while the original price of Francesco Maglia is only 100 euro.

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< p > < strong > Switzerland Watch Group swarm into China < /strong > /p >

< p > this exhibition is the first time that many watches of the Swiss watch group have come to China, such as Evilard watch, JO Siffert Watc, Montres Etoile, Pilo&Cie, SWIZA, Pink Pink, etc.

These Swiss watches have a long history of nearly 100 years, and have condensed the wisdom of several generations of top watch makers, presenting sophisticated manufacturing techniques.

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< p > for example, the Evilard watch, which was founded in 1948, has been spread to the fourth generation, so far only 5 people are continuing to maintain this family business.

According to the introduction, the movement of the brand is provided by ETA, the largest machine maker in the world, but the dial, strap, watch, pointer and so on are all manually completed by the 5 individuals.

The production date of some watchmaking tools used by clocks and watches was before 1948.

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< p > Evilard fourth generation successor told financial weekly newspaper: "Evilard watch is very famous in Switzerland, especially in North America and South America, so there is a fixed customer, so before that, no thought was ever made to expand the Asian market.

But China's economic development is amazing. In Switzerland, we are also concerned about the amazing potential of China's luxury market, so we have decided to enter the Chinese market in the near future.

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< p > the fourth generation of descendants worked in Patek Philippe, Rojdu and Rolex respectively. These experiences taught him how to make the dial more delicate, how to make the strap softer and how to make a higher quality wrist watch.

Evilard watch is currently producing only 600 units a year, and its price ranges from 29 thousand yuan to 89 thousand and 700.

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< p > another rut brand Pink watch, which permeate a smoldering atmosphere, attracts people's attention.

As the name suggests, the dial, strap and even the watch pins of the brand watch are all dyed pink.

Can you imagine a man with a full beard with such a full pink wrist watch? The slogan of the brand is more straightforward "The Swiss watch for the real men".

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Yves Borter, founder of < p > Pink Watch, told reporters: "because I like pink, and no one dared to put the dazzling pink on men's watches before."

What is even more striking is that the young Rui brand, which is only one month old, has spread across 20 European countries.

The main purpose of this exhibition is to find Chinese agents to develop the Chinese market.

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