MUJI Has Recently Shouted "Not Sincere" In White-Collar Business In The East.

A few days ago, MUJI Muji was launched in the East bathay grand hall, attracting people in the city. The number of consumers on the first day was over 1000, according to the internal cash register system.

A few days ago, there were many "MUJI coming" on micro-blog. On the same day, Guangzhou's "sentry Street essence" had crowded the MUJI store. The area of the new store is 1200 square meters, but when the reporter arrived in the afternoon, he had to keep up with other customers. There are more than 5000 kinds of merchandise in the store. clothing And living goods account for half of the area.

According to in store statistics, the most profitable business on the first day is women's wear, but the number of goods sold most is less than 20 yuan stationery, a price of 8 yuan pen is the most popular, followed by 30 yuan less beauty gadget, 30 yuan socks, 58 yuan underwear pants also have very few people to buy. Furniture imports such as 7000 yuan stools and more than 1000 yuan single person creative sofa are not worth asking. For the same goods, the price of the Guangzhou store is the same as that of the Hongkong store. The only difference is that the Guangzhou store calculates RMB, while Hongkong is the Hong Kong dollar. According to the exchange rate, the price of the Guangzhou store is much higher than that of the Hongkong store. Therefore, many white-collar workers think that the prices of Guangzhou stores are not good enough, and their performance price ratio is not high.

On the spot observation, it was found that most of the shop owners and young white collar families were shopping. Miss Li, who works in a nearby Japanese advertising agency, told reporters that "purely visiting famous brands", she said that her monthly income was more than 4000 yuan after taxes. The lowest price in MUJI shop was nearly 300 yuan, while the skirt was 400 to 600 yuan. She felt a little bit stressed.

Another consumer, Miss Zhu, who bought stationery, said that clothing in the store can find "original" or "same money" in the network and wholesale market, which is much cheaper. She is still interested in the atmosphere in the store and some low-priced goods, but "compared to online shopping, and H&M, UNIQLO and other cheap fast fashion brands, MUJI is not really cost-effective."

Having said that, Muji is a brand that has attracted popularity. MUJI has been in China for 8 years. Zhang Long, manager of the regional store in Guangzhou, said that the core value of MUJI lies in its brand culture. "Unlike other fast fashion, we do not make great efforts to promote publicity, simply provide good quality products to customers and rely on word of mouth communication among customers." And the new store opened, Muji and no publicity activities.

At the same time as the new store opened in Guangzhou, MUJI announced that it will speed up the expansion of some 40 new stores in the Chinese region this year, and strive for 100 breakthroughs at the end of the year in China. There will be more outlets in Guangzhou.

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Why do we choose Dongfang Baoshi?

　　 MUJI Guangzhou's first store in Eastern Bao Tai, quite unexpected to consumers. "The first shop should consider not only the turnover, but also the role of image display, so the demand for shopping malls is very high." Zhang Long explained that in the downtown area with high grade office buildings and strong crowd consumption capacity, transportation is convenient. The shops provided by shopping malls must be in the middle and large enough. There should be similar stores in the vicinity to share the flow of people.

MUJI has also negotiated with the good Plaza of Tianhe Road, but unfortunately, the location and area of the pavements provided by Canon failed to meet the requirements. Today, the new MUJI store is located in the Oriental bathai atrium. It is facing the gate and multiple escalators. Even from the entrance of the subway station, it is also a direct road. The shop is opposite to the fast fashion family member, UNIQLO, and has IKEA nearby. "Selling furniture near IKEA, sharing their people's traffic, also faces the challenges they bring." MUJI furniture is imported, and the price is more than 5 times higher than that of IKEA.

　 Voice

Too many people can't feel the charm of the brand.

@ Zurich's Jet Lag: seeing more people than shopping, gorgeous goods and prices, crowded stores, no food areas, and Muji in Guangzhou.

@CY Star: Guangzhou's first Muji is finally open. Today, pilgrimage is coming. But I can say responsibly that I can't feel the charm of Muji now. The crowd is too turbulent to feel the comfort of life. Even the key to creating an atmosphere, music, has been covered by noisy voices, with little disappointment.

@ head of small steamed bread (reservations): when you know the price of MUJI products in Hongkong, it is very difficult to buy a hand in Guangzhou. Some goods are not only the same price as Hongkong, but they are more expensive than Hongkong.