Home Textile Industry Or Reshuffle?

< p > we may be able to answer from a market point of view why it is difficult to make home textiles in 2013.

Since 2000, China's home textile industry has developed rapidly with an annual growth rate of over 20%. In 2007, the output value of domestic a target= "_blank" href= "http://www.91se91.com/" > textile < /a > has reached 790 billion yuan.

Although the development speed of home textile industry has slowed down in 2008, it is still 11.4% higher than that in 2007, and its output value has reached 880 billion yuan.

In 2009, the output value of the domestic textile industry reached 900 billion yuan, with a total market volume of about 500 billion yuan.

In 2013, after the Chinese home textile industry went through crazy, it was time to step on the brake sluice.

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< p > 2013, home textile enterprises are competing for listing. Listing needs beautiful reports. Beautiful reports need high performance to decorate, resulting in a large influx of capital, expansion of stores, shops rents and decoration costs.

Although the effect of a fine decoration on the home textile entity store is far greater than that of the electricity supplier, too much investment is obviously not a healthy proportion.

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Similarly, the overheated market has also created excess capacity. In the autumn and winter new products conference in 2013, many home textile enterprises have expressed concern over the overstock of home textiles, but now the market is obviously not going to stop because of worries of enterprises.

Seeking listing, expanding the storefront, making the home textiles "rich", some enterprises can ensure that supply is safe even if there is no fresh blood in a year.

"Grain reserves" need to slowly digest, and obviously, high inventory is also a "stumbling block" for the development of 2013.

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< p >, it is not difficult to speculate on the depression pattern of the domestic textile industry in 2013. When the tide of development has receded, there are few companies that have successfully listed. At the same time, as China's economic growth slows down and the proportion of exports has declined, home textile enterprises have returned to prudence and began to rationally carry out "enclosure movement".

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< p > sales volume is the root of all evil.

It may be appropriate to evaluate the competition in the home textile industry.

In the home textile industry, the growth of terminal retail sales began to slow down, and sales of physical stores were weak.

In this way, online sales have been thrown into a mess, and each family has taken what they need. However, judging from the current investment promotion conference, home textile enterprises have not given up the offline mode.

The 2013 autumn and winter new product conference showed the details of home textile enterprises, and also made clear to the franchisees the great prospect of the home textile industry.

However, new changes have also emerged. Not all enterprises insist on holding investment promotion meetings. A number of enterprises have clearly stated that this year's cancellation will be held.

In the past few years, the home textile industry has always had the idea of "winning the investment", but now, this standard has been shaken.

There may be more wavering rules, or, as the saying goes, "home textile industry or shuffling and restructuring?" < /p >