New Endorsement: Gong Li Becomes The Global Spokesman Of The Earl

Recently, two big brand spokesmen activities have been concerned by the global luxury market. The count joined hands with Gong Li and Jaeger Le Coulter to launch Zhao Wei, and the two relatively low-key luxury brands of the peak group announced their cooperation with Chinese stars in a high-profile way, which shows that the introduction of Chinese spokesmen plays a very important role in the development of luxury brands in China and even in the Asian market.

In recent years, there are several international brands in China. According to statistics, the sales of these brands have been rising all the way after the star endorsement of China has been launched. Even asking celebrities to endorse brand activities can generate huge profits. At the beginning of this year, SWAROVSKI came to Hongkong's popular movie star Kevin Cheng platform at the Christmas tree lighting ceremony at the two shop in Wangfujing, Chengdu. According to the brand, sales exceeded 100 million yuan on the day of the event. The influence of Chinese stars on consumers is obvious.

　 New Jin Dynasty endorsement

Gong Li became the global spokesman for Earl

In June 21st, the count held the CouturePr jewellery series of high jewelry series in Beijing, and announced that Gong Li, the famous international film star, became the spokesman of the global brand of cieuse.

That night, Gong Li wore bright jewellery high jewellery and walked out of the revolving mirror of the Earl's high jewel pattern. He appeared on the stage and announced that the Earl CouturePr AI cieuse's jewelry was first landed in China, bringing the atmosphere of the event to a climax.

At the scene of the grand ceremony, the huge glass mirror will make the scene into a mysterious fantasy world. The dancers dressed in black, red and white long skirts are dancing with spirit, giving guests the ultimate visual feast. Earl, chief executive of the Earl, Mr. Gu Teng, President of the Asia Pacific region, Mr. Murong Tao, the chief executive of China, and the guests from all over the world witnessed this moment.

It is reported that the Earl of CouturePr Earl cieuse is famous for its mysterious black, warm red and pure white. The series of inspiration comes from the advanced custom clothes: the three themes of "shining lace" and "Diamond weaving flower" and "beautiful totem" show the beauty of female curves, sexes and personality.

It is reported that these precious high jewelry will be exhibited in Beijing, then in Shanghai, Guangzhou, Hongkong, Dalian and Hangzhou.

　 Commented by reporters:

Gong Li, who rarely endorsed luxury goods, has always been the star of all kinds of luxury luxury events in China. Although few films and TV plays have been relatively low-key lately, they do not affect Gong Li's popularity and influence in the world. The count has also been low-key in China. He has never opened any spokesperson, but he has a large number of fans. Gong Li and the count's hand in hand were not unexpected. As the brand says, Gong Li's elegant and active attitude towards life and the pursuit of the ultimate philosophy of business coincide with the brand motto of "count better than ever".

This so-called "coincidence" is also a kind of mutual trust between the brand and the stars. The establishment of this trust is long-term rather than overnight. Gong Li is the first Chinese star to appear in the US Time. He is also the only Chinese film star who has won personal distinction in the world's top three international film festivals. As an influential Chinese star, he has no luxury endorsement. This combination with the count is like Gong Li's saying: "I regard the movie as another life of myself, so I devote the greatest enthusiasm and earnest to every role, and realize the real feelings of the character, and bring myself into the world of film to bring good works, like the Earl's constant breakthroughs in self centenary for hundreds of years, and become the unchanged navigator in the field of high jewellery and watches."

　 Jaeger Le Coulter announces Zhao Wei as brand ambassador

In June 15th, the top Swiss watchmaker Jaeger Le Coulter held a grand press conference at the Shanghai Exhibition Center, celebrating 180th anniversary of the brand with more than 200 domestic and foreign media. It announced that Zhao Wei became the Jaeger Le Coulter brand ambassador and launched a new ReversoCordonnetDuetto double flip watch.

The cooperation between Jaeger Le Coulter and Zhao Wei began in 2012. On the opening day of the fifteenth Shanghai Film Festival, Jaeger Le Coulter announced that Zhao Wei had become a close friend of the brand and invited Zhao Wei to join the world's first series of new women's watches. After more than a year of good cooperation, Jaeger Le Coulter and Zhao Wei have reached a considerable understanding. Her constant exploration of my personal development is highly consistent with the spirit of "Reinventyourself" advocated by Jaeger Le Coulter. In 2013, coincided with brand creation 180th anniversary, at the opening of the sixteenth Shanghai International Film Festival, Jaeger Le Coulter solemnly announced that Zhao Wei became the Jaeger Le Coulter brand ambassador. With her unique charm and outstanding achievements in the field of film and television, he was the perfect endorsement of Jaeger Le Coulter's female product "Reinventyourself, time and true self".

　 Commented by reporters:

Jaeger Le Coulter has always been the official partner of the Shanghai International Film Festival. Every year, a press conference and a public auction dinner will be held on the opening day of the film festival to help promote the development of China's film industry. Zhao Wei has just become a director, and his debut, the youth that we will pass away, is good at box office and word of mouth. In such a time and occasion, the cooperation between Jaeger Le Coulter and Zhao Wei can be regarded as an advantageous place. It is not too much for a new director to hold a brand that concerns China's film industry.

　 Successful case

　 Lin Chiling endorsed Longines

The combination of Lin Chiling and Longines has been passed on to the industry. Elegance has always been the essence of Longines's brand, and Lin Chiling, as the goddess of Taiwan, has been fascinated by elegant manners since she became popular.

In 2006, Longines formally signed Lin Chiling as the elegant Ambassador of its brand. According to media reports, Lin Chiling, who was a brand spokesperson in Basel that year, was interviewed by the media. Her sagacity and calm made her reporters fastidious. The identity of the spokesperson was also closely related to Longines at that time. 6 years later, the reporter took part in Longines's activities in Chengdu, and saw Lin Chiling as a spokesperson. Not only is the image fit, but also the product of Longines. Being a popular artist, it is not limited to the eyeballs that are earned only by beauty and Pose. Instead, it is the most difficult to study the product characteristics and brand essence of its endorsement brand.

　 Barbie Hsu speaks of Tissot

Barbie Hsu, who is also a popular artist in Taiwan, has always been praised by the brand. In 2013, it was the eighth year that Tissot and Barbie Hsu worked together. As the first Chinese spokesperson in the brand, winning 8 years of praise is by no means simple and beautiful.

I remember the 2011 sky shuttle activity. The brand was launched by Xin Yuan series and endorsed by Barbie Hsu. The whole conference lasted nearly 1 hours, and Barbie Hsu talked in the whole process. In the face of the reporters' questions, he did not evade the answers one by one, and he knew very well about the brand products. The most surprising thing is that the reporter found the whole activity, whether it was a photo or an interview, Barbie Hsu always put the hand on the table in a prominent position. At that time, many reporters noticed this detail and praised the profession of the spokesman. It may just be an inaction, but as a star, it is absolutely necessary to be careful and professional.

Star platform

Raymond Lam attended father's Day special activities at eve Road, Switzerland

In June 15th, Switzerland's famous brand Yi Po Road held a special activity of "romantic knowing my heart and giving father's Day" at Monument for Liberation square in Chongqing. Raymond Lam, the brand spokesperson, wears the special section of father's day, the Braque Observatory series. At the event, Raymond Lam and three lucky consumers pressed the handprint as a witness to the romantic journey. Mr. Suda, chief executive of the Asia Pacific region, and Raymond Lam, the brand spokesperson, took a group photo with the guests.

Raymond Lam's fame is accumulated by Chinese people's passion for Hong Kong opera. As a wireless four size student, he has considerable popularity in China. The combination of Yi Po Lu and Raymond Lam is a win-win situation both in brand positioning and publicity. Reporters at the scene of the event personally experienced the "upsurge" brought by Raymond Lam.

On the day of the activity, the temperature of Chongqing was as high as 37 degrees, which turned Monument for Liberation square into a huge steamer. Although the brand positioning of Yi Po Road is not a group of students under 20 years old, such a big battle has attracted more passers-by to stop. This kind of personal experience, close contact with stars, brand publicity is more direct and impressive than road sign advertising.