July Launched 6Th Anniversary Promotional Month Activities

The P price war, which has just ended, can be said to have set a tone for the first half of the year in 2013, that is, it has accumulated strength and is eager to release. But the price war has brought the real effect. The user has not poured into the big electricity supplier platforms, and the sales volume of the self talk can not be verified. But we can realize that a basic situation is that the attractiveness of the price war for consumers is gradually decreasing. The most important thing is that the price war can not be verified in the first half of June.

As a shoe business representative, the shoe net intends to avoid price wars, and to maintain some accustomed and steady means.

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< p > Dong Xinda, vice president of racket shoes net, said, "for the price war, the bonus of consumers has been gradually weakened. Instead, the platform business needs to be able to provide users with 365 days' benefits continuously, and in July, it is also a relative cold purchase period for consumers." the shoe net combines business resources, and from the perspective of consumers, it launches 6th anniversary promotional Month activities in July.

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< p > strong > price war can not satisfy the true demand of consumers < /strong > /p >

< p > for price war, many consumers have reservations. After all, last year, the real marketing of virtual price in the industry has cheated many consumers' feelings. But this year, after the constant public relations, spit and money, the price war is still on the stage. Especially in the category of shoes and clothing, Jingdong's POP platform met Tmall's strong block in the preparatory period, forcing Tmall to invest huge amounts of money to prepare for the battle.

However, as a 6 year old shot shoes, relying on the advantages of Fujian a href= "http://www.91se91.com/news/index_p.asp" > Jinjiang < /a >, the footwear industry has been making intensive efforts to promote consumption in the footwear industry.

And from the point of view of the supply chain, the manufacturer can provide the latest and best style to the shoe users directly, and the resource allocation is also more convenient.

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< p > > Dong Xinda, vice president of racket shoes net, said: "shoemaking shoes rely on Fujian's local brand, and Fujian's shoemaking industry has long been world-famous, such as Anta, XTEP, XTEP and other famous brands and quality are already well-known. On the basis of these, shoemaking shoes are also provided to more brands of an Internet exhibition platform, of course, relying on the natural advantages from the natural place of origin to form better service and management in the supply chain."

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< p > < strong > July, satisfying consumers' < /strong > < /p > with real Huilai.

The reason why "P" avoided the price war in June and chose the Promotion Month activities in July. Dong Xinda said that in the past 6 years, in July, as a celebration month for the shoe net, every year's sales promotion efforts have made breakthroughs.

The focus of the promotion period in July is also due to the fact that the price war will consume a lot of energy in June, and the convergence of platforms does not provide the most affordable price. In July, it is different from August. It is coming to the new listing stage in the second half of August. July is also the time to consume the first half of the stock. During this period, businesses are more willing to offer the most affordable prices, and avoid price wars, which are more secure in logistics and after sales services.

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< p > but in the face of the whole network distribution, how to protect consumers in the auction of shoes is the most affordable price? The introduction of the whole network price mechanism, using real Huilai to meet consumers, and shoes before the event also clearly and suppliers talk about the guarantee to provide shoes for the goods are the most affordable, the lowest, and the group to shoot the shoes platform, to provide the best quality products will be the responsibility of the shoe as always.

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< p > < strong > concentration service brings real benefits < /strong > /p >

< p > this year's major a href= "http://www.91se91.com/news/index_c.asp" > electricity supplier < /a > platform, are stepping up their efforts to expand their own SKU, such as Jingdong Dangdang and other proprietary platform to intensify the development of POP platform, and all customers and other vertical electric providers have also introduced other categories to expand their SKU, but the shoes are relatively stable compared with the industry. Dong Xinda said, "shoes also see the urgency of the expansion of the industry, but now the cost of getting new customers is constantly improving, and the low purchase is also a common problem in the industry.

At this stage, it is more important for us to do well the maintenance of the old members.

In addition, relying on China Shoes Capital Jinjiang, we take full advantage of this advantage and insist on using the most affordable price to attract repeat customers. For our peers, we are steady and rhythmic, and we do not have the pressure of capital.

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< p > in the electricity supplier traffic dividend is no longer obvious, the major electricity providers must change countermeasures to meet the new adjustment.

The focus may be the direction of the big business people. Dong Xinda said that the shooting shoes are aimed at the purchase attributes of consumers, and adopt different marketing strategies through the background data analysis. In July, during the promotion month, they still adhere to the benign means in marketing, take marketing methods such as SEO, IWOM, CPS effect channels and games, partners and other partners to cooperate with the whole activity.

It is worth mentioning that this benign, accurate and low-cost marketing method does not impose the cost of marketing on users. The lowest price product has always been the principle of sticking to shoes.

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< p > electricity supplier logistics and after-sales service, one day, three delivery, four delivery and other logistics services continue to meet user needs, but as a shoe category, shoes will be completely handed over to the supplier of logistics services, shoes to provide guidance and help, and suppliers and daily orders before 18 p.m. must be completed on the day, after sale of shoes to provide customers and communication, and has always maintained a low return rate, which is similar to the electricity supplier enterprises can not reach.

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< p > < strong > the future prospect of the shoes is < /strong > /p >

< p > Ali seeks to go on the market as a whole. Jingdong is also ready to make a move, and the two phalanx of Yi Xun and the first store are looking forward to gaining market lead and constantly increasing the advertising investment in the market, but the 6 year old brand of e-commerce shoes has been quietly cultivated.

Dong Xinda said that although we did not have 200% or 300% growth of other competitors in the market, we still maintained steady growth every quarter, 6 years ago.

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< p > for the trend that the future competition has already been mobile, < a href= "http://www.91se91.com/pioneer/" > Dong Xin /a > Da said that the shooting shoes also actively grasp and try and expand on the mobile terminal. Although there is still a great gap in this field, we need to make up for it, but we still insist that the principle of the most preferential price service will run through to the end.

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< p > there is still much room for the future of the electricity supplier market. The market has not reached a mature angle. In other words, the electricity supplier will always be on the road! < /p >