Haining Leather Industry Rises From "Manufacturing" To "Intelligent Manufacturing"

< p > November 2011, Haining "a target=" _blank "href=" http://www.91se91.com/ "leather" /a "industrial design base was identified as Zhejiang provincial characteristic industrial design demonstration base.

Through the operation and cultivation of last year, we have attracted 99 enterprises including independent brands, independent design capabilities and strong growth enterprises, including design centers, design studios and design companies.

In the first half of this year, the base service and cultivation function became more prominent, and achieved good results in the promotion of activities, platform construction, design training and so on. From 1 to May, the income of industrial design services reached 27 million 60 thousand yuan, and the output value of industrial design pformation reached about 250 million yuan.

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< p > 1 to May, the output value of industrial design pformation is 250 million yuan < /p >

< p > < strong > Haining leather from "manufacturing" to "intelligent manufacturing" < /strong > /p >

"P > Qian Juanping, deputy general manager of Limited by Share Ltd, China Leather City, Haining, told reporters:" industrial design is the "golden bar" of innovation and development of manufacturing industry. It will accelerate the Haining leather industry from "manufacturing" to "intelligent manufacturing".

Since the beginning of this year, the provincial characteristic industrial design demonstration base of Haining leather industry has actively encouraged enterprises to create innovative designs, and set up a platform for docking between enterprises and < a target= "_blank" href= "http://www.91se91.com/", "designer /a", to carry out multi-party cooperation with universities, R & D institutions, and encourage the introduction of design enterprises and design talents to make the base bigger and stronger.

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In order to further enhance the design level of leather industry in Haining in order to contact and absorb foreign advanced design concepts, in March this year, Silvio, a designer from Italy, served as a design consultant to provide free design guidance services to enterprises and studios.

At present, the "ocean consultant" has provided guidance and advisory services for the design and development, accessories and fabric selection of more than 50 enterprises in the base, so that local enterprises can effectively link up with the international popularity.

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< p > mid March, the base successfully held the 2013 raw materials exhibition and the leather industry industrial design and manufacturing enterprise docking meeting.

The original excipient exhibition has 167 booths, including 43 leather raw materials and accessories suppliers from Hebei, Shandong, Jiangsu and Henan.

At the same time, 8 foreign companies from Italy, Turkey, Spain and other countries have also signed up for the exhibition.

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During the exhibition period, 12 independent designer studios held the Haining leather industry and manufacturing enterprises docking meeting on the platform of raw materials exhibition, which became another highlight of this exhibition. P

Designers show the latest industrial design results to leather products manufacturers. Leather enterprises are looking for the raw materials that are suitable for their positioning, and they can also get the latest design products and achieve the "three party win win".

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< p > besides, the base also actively implemented the designer's quality improvement project, organized corporate executives and designers to "go out" to study in Italy, and invited foreign professional organizations such as Copenhagen fur auction houses to come in to carry out training, and participants expressed a lot of benefits.

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< p > as the first new industrial service platform to guide the pformation and upgrading of small and medium-sized leather enterprises in China, the provincial characteristic industrial design and demonstration base of Haining leather industry takes the design and development as the theme, integrates brand operation and headquarters business functions into one, and actively supports enterprises to march towards the two ends of the smile curve.

"In the second half of this year, the base will continue to do a good job of providing full-service articles for design, and gradually realize the vision of" watching fashion to Haining ".

Qian Juanping said.

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< p > according to the introduction, the base will cooperate with The China Academy of Art to carry out the research on the fashion trend of 2014-2015 leather and fur less than a target= "_blank" href= "http://www.91se91.com/" in China, and entrust the Zhejiang Sci-Tech University to officially launch the project of "research and consulting service platform in China leather industry", and build a platform for the release of leather trends.

We should further enhance the training platform and organize no less than 10 industrial design training courses.

A preliminary intention has been reached with the French designers association, which will start in 8 and September.

The base is also actively exploring the intellectual property protection mechanism, establishing an intellectual property protection agency, and better escorting the brand design and development of various enterprises.

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