China'S Clothing Brand With Shenzhen As Its Main Force Is Expected To Overtake.

< p > > strong > 60% of China's shopping malls is Shenzhen brand < /strong > < /p >.

< p > because Hongkong is adjacent to Hongkong, when Shenzhen < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > processing industry pfers to the mainland, it benefits most.

However, when Humen, Dongguan and other places also started the garment processing industry, Shenzhen's advantages gradually lost.

"This means that Shenzhen's clothing companies can only survive by producing high value-added products, so many OEM processing enterprises take the lead in pformation."

Shenzhen garment industry association responsible person said.

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< p > > Shenzhen _blank < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > group is the first group of pformation companies, and founded its first brand "sound".

Ying Po, the brand leader of Yin Er group, recalled that at the beginning of the creation, the studio had a monthly sales volume of up to one million yuan in a factory in Xiasha, and today it has 5 high-end brands, covering a variety of styles.

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< p > Shenzhen winner Clothing Co., Ltd. was founded in 1995. Chen Lingmei, chairman of the company, went deep into business, from OEM processing to developing its own brand. Now, the annual sales of the single brand of the company exceed 1 billion yuan.

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< p > "there is a saying that the national costume looks at Shenzhen."

Yin Bo said proudly.

A large number of people interviewed by the clothing industry said that Shenzhen's clothing, especially women's clothing brand, accounted for half of the country.

Data from < a href= "http://www.91se91.com/news/ > > Shenzhen Garment Association < /a > show that as of 2012, the clothing industry in Shenzhen realized output value of 160 billion yuan, exported nearly ten billion dollars, and Shenzhen clothing enterprises had 2600 (including processing enterprises), more than 1000 of its own clothing brands, more than 100 of which were famous brands in China, and the market share of shopping malls in large cities was more than 60%, and individual cities even reached 80%.

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< p > < strong > domestic brands no longer avoid "China label" < /strong > /p >

< p > > Shenzhen a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > there is a "three step" theory, the first step is "imitation", the second step is "side", the third step is "creation", and Shenzhen's clothing industry is now moving towards third steps.

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< p > from the name of many clothing brands, we can see the once "foreign ocean" mentality.

Walking in shopping malls, it is easy to find that even some Chinese brands love to propagate themselves as "foreigners", but this trend is changing.

"This trend has begun to reverse and more and more clothing brands no longer shun their origins, and have always strengthened their" Chinese blood ", which is itself an attitude of brand confidence, says Tan Tao of the winning apparel brand department.

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Less than P, this attitude is more from the strength of Shenzhen's clothing enterprises. The measurement of internationalization is no longer a simple theory of origin. For many service companies, though Chinese are founded, their design team and design inspiration are all internationalized.

Yin Bo said that the design team of the movie has long been from Britain, Italy, Korea, Japan, China and many other countries. Many a target= "_blank" href= "http://www.91se91.com/" > designer "/a" has worked in the big international companies.

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< p > Liang Zi, as a Chinese designer, insisted on her own "Chinese designer". The most important achievement in Liangzi dress is the traditional Chinese < a target= "_blank" href= "http://www.91se91.com/" > cloth < /a > making the craft "thick".

The French Fashion Institute and other students took it as a research subject.

She has been invited to many international fashion exhibitions such as Paris and Singapore many times. "I am very proud to be introduced as a Chinese designer."

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< p > in the view of many service companies, although China's clothing brand is still not able to compete with the international first-line brands due to its lack of historical accumulation, its strength has been comparable to that of the international second-line brand.

"We are defending the status of Chinese women's clothing and playing a defensive battle with international brands in the Chinese market."

Tan Tao said.

Liangzi even thought that the costumes of their own brands were not inferior to those of the European and American brands, but the price was still fixed on the international second-line brand.

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< p > < strong > Chinese brand is expected to bend overtaking < /strong > < /p >.

< p > "we are welcoming a new round of pformation. The key of this round is the accumulation of brand culture, from Chinese brand to international brand, from simple clothing marketing to lifestyle marketing. We must keep a close watch on the new generation of consumer demand born after 70 and 80s."

The above official said.

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< p > > many a href= "http://www.91se91.com" > dress enterprises < /a > admit that the gap between us and international brands is still very large. "This takes time to accumulate, such as LV and other first-line brands have a history of 100 years, which derives many brand story, enriches cultural connotations, and makes its brand premium very high."

Reporters interviewed learned that at present, Shenzhen's clothing brands still have few real frontline cities such as Europe and America.

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< p > in this round of pformation, the director of the a href= "http://www.91se91.com" > the clothing association < /a > also said that "the key is the pformation of the fashion marketing concept. Now the main body of consumption has become a new generation, and they have new needs for consumption."

In his view, the current marketing of the fashion industry focuses on "marketing a lifestyle and cultural taste". Now the clothing store should expand its brand and products in all directions.

He believes that in this type of pformation, we are still on the same track with foreign brands, "there is a chance to overtake corners."

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< p > this pformation concept has been captured by many clothing enterprises. The movie and the winner have four to five brands, covering all kinds of people, all kinds of occasions and various lifestyles, and are trying to expand the product lines such as accessories, scarves, bags, etc., and also set up an experiential "clubhouse" to provide personalized service for the guests.

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