Luzhou Learns From The Experience Of First Tier Cities To Create "Lujiazui" In Southern Sichuan Area

"P >" in Beijing, Shanghai, Chongqing and other second tier cities, centralized commerce has become the mainstream. With the acceleration of the two or three line urbanization process and the pfer of the first tier cities to the two or three tier cities, the demand for commercial real estate in the two or three tier cities will be greatly increased.

At the same time, the development of county economy has become an inevitable trend, and commercial real estate will contain tremendous business opportunities in the three line cities.

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< p > "with the acceleration of the two or three line urbanization process and the pfer of the first tier cities to the two or three tier cities, the demand for commercial real estate in the two or three tier cities will be greatly increased."

Zhang Yi, deputy general manager of Luzhou Yijia Real Estate Development Co., Ltd. asserted.

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Less than p ago, in the "business promotion real estate southwest summit" held in Chongqing, Luzhou Jiale Century City, a representative commercial real estate in Southwest China, was awarded the "gold coordinates - the most investment value commercial real estate project in Southwest China".

Recently, in order to better learn from and absorb the advantages of commercial real estate structure and supporting management in a second tier city, Luzhou Jiale century city specially organized a project inspection team, and conducted a research and inspection in the high-end business concentration area of Chongqing. Reporters were invited to go on an inspection tour.

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< p > < strong > analysis: speed up the process of urbanization, the two or three tier cities meet the opportunities of commercial real estate < /strong > /p >

< p > in recent years, large integrated shopping centers have become the main force of commercial retail market in second tier cities, and traditional commercial properties are hard to meet their requirements for hardware and software.

In the three tier cities, commercial real estate is also constantly advancing rapidly, and commercial real estate enterprises integrating traditional circulation industry and real estate industry emerge as the times require.

In the second tier cities, the high-end commercial complex not only condenses the leading enterprises in the world, but also brings more opportunities and space for investment entrepreneurs. At the same time, the high-end business complex will also form the core competitiveness of the city's economic development.

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"P" in Beijing, Shanghai, Chongqing and other second line cities, centralized business has become the mainstream, with the acceleration of the two or three line urbanization process and the pfer of the first line cities to the two or three line cities, the demand for the two or three line cities will greatly increase the demand for commercial real estate.

At the same time, the development of county economy has become an inevitable trend. Commercial real estate will have huge business opportunities and investment potential in the three tier cities.

Zhang Yi believes that commercial real estate continues to blowout, along with the vigorous development of the urban complex, and the high-end commercial complex carries the pulsating role between regional cities.

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At the same time, there is a lack of large-scale commercial complex in southern Sichuan. It is urgent for the high-end commercial complex to make up for this gap. The high-end business concentration area will also serve as a multi-level support point for the urban economic development and enhance the core competitiveness of the city. "P"

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< p > < strong > Objective: learn from the experience of the first tier cities and build "Lujiazui" < /strong > /p > in the southern part of Sichuan Province.

< p > reporter and the Luzhou Jiale Century City team went to the Monument for Liberation business district, Yuzhong Yingli international financial center, Chongqing metropolis shopping center, Chongqing world commercial complex, Nanping commercial circle, Jiangbei CBD and other high-end business concentration areas respectively, and conducted an investigation and study in Chongqing.

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< p > take Monument for Liberation of Chongqing as an example. This is the most densely populated place in Chongqing's financial institutions, the world's top 500 companies and the headquarters of enterprises, which includes more than 90% of the domestic financial institutions in Chongqing.

The business circle has entered many famous international brands such as Longines, Tissot, Rui Huang and so on.

At the same time, the business circle has 5 star hotels, high-end brands, < a target= "_blank" href= "http://www.91se91.com/" > clothing, /a, cinema, video game city, entertainment city, catering, large supermarkets and other compound shopping centers, even after 12 p.m., there is still a continuous stream of people, business and popularity.

The commercial support and operation of these mature business circles have brought a lot of inspiration to the inspection team.

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< p > "at present, the three line city planning area for CBD is basically office buildings, residential, shopping and leisure areas are not nearby. Few projects can be called complex. High density urban central area building complex should reflect its integration and technology, and commercial concentration is an inevitable trend."

Zhang Yi introduced Jiale Century City as a major investment signing project of the West Expo. The project covers an area of 1856 Mu and a total construction area of about 3 million square meters. It is a modern urban complex integrating financial buildings, shopping parks, commercial pedestrian blocks, 5A grade A office buildings, five star hotels, theme parks and high quality residences. The project has advantaged location, pportation and resources advantages, and will become a "Lujiazui" in southern Sichuan area, which will enhance the urban economic radiation and boost Luzhou into a regional central city of Sichuan, Yunnan, Guizhou and Chongqing.

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< p > < strong > dialogue < /strong > < /p >.

Zhang Yi, deputy general manager of Luzhou Yijia Real Estate Development Co., Ltd.: Luzhou, Luzhou's strong industry support < /strong > /p < p > strong.

< p > reporter: many companies choose to be a commercial real estate in a second tier city. Why do you want to develop such a large commercial complex in Luzhou? < /p >

< p > Zhang Yi: Luzhou, as an important economic development city in southern Sichuan, has strong industrial support, and the total economic volume exceeds 100 billion yuan, forming a wine industry, chemical industry, energy and machinery industry.

The implementation of the project is of great value to the establishment of Luzhou as a hub city in Sichuan, Yunnan, Guizhou and Chongqing areas, boosting Luzhou's emergence from the Chengdu Chongqing economic circle and becoming the leader of the city's real estate industry, and promoting Luzhou's social economy to a new level.

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< p > reporter: what is the positioning advantage of Luzhou Jiale Century City? < /p >

< p > Zhang Yi: Jiale Century City project has advantaged location, pportation and resources advantages. The surrounding Xiamen expressway, Yulu Expressway and Yicheng expressway are crisscrossed. The railway, airport and port of the project are located in Tongjiang, so that the project can radiate nine prefecture level cities, thirty-eight counties and districts, including Yibin, Neijiang, Zigong, Yongchuan, Chishui and so on, and has a population of over 3000.

Through the above advantages, the project will create a masterpiece of fine city and become a beautiful new business card of Luzhou and a new highlight of urban tourism. It will promote Luzhou to become the leader of the urban cluster of one hour economic circle, and create the new metropolis of Sichuan, Yunnan, Guizhou and Chongqing in the confluence of four provinces.

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< p > reporter: what are the investment value of Jiale Century City project? < /p >

< p > Zhang Yi: Jiale century city is a new city center of Luzhou which integrates financial buildings, shopping parks, commercial pedestrian blocks, 5A grade A offices, five star hotels, theme parks, city squares and high quality residences.

The core area will build large-scale shopping centers, large-scale business exhibition centers, large leisure entertainment centers and other large public buildings. It will be organically integrated with the public spaces such as the city square, the theme park and the leisure landscape belt of Binjiang. It will become a new city of Binjiang.

Observation < /p >

< p > < strong > national macro economy and policy < /strong > /p >

< p > < strong > favorable commercial real estate development < /strong > /p >

< p > reporter learned from the summit forum of "business promotion real estate southwest summit" that in June 2013 the domestic land supply reached a new high in the year. From the perspective of the regional structure of land paction, the volume of volume in the central and western regions was the highest.

In 2012, the per capita GDP exceeded 6000 US dollars, which has laid the foundation for the rapid development of the retail industry. The next 20 years will be a period of rapid development of China's retail and commercial real estate.

The steady increase in the proportion of urban population means that China has officially entered the stage of development that is dominated by urban development.

With the increase of disposable income of urban residents, residents' consumption patterns point out that structural upgrading and level improvement are in the consumption indication. In this process, the fastest growth will be consumption in retail, entertainment, culture, tourism and so on.

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< p > "with the pformation of the society to the city leading type and the increase of the national consumption level, the retail industry has ushered in a huge profit space."

Zhong Wenjia, director of the center for Strategic Studies of China commercial real estate group, told reporters that the state's macroeconomic policies and policies are conducive to the development of commercial real estate. With the increase of disposable income of urban residents, various consumption types of residents pointed out that structural upgrading and level improvement in consumption expenditure. The upgrading of domestic demand through consumption structure upgrading and expansion of domestic demand to stimulate economic growth is the main keynote of future economic policy; the concept of new urbanization will accelerate the construction of central and Western capitals, as well as the construction of important regional, central and city level cities.

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