The Brand Has Improved The Direction Of Brand Management.

The 2013 winter clothing brand new product will be successfully concluded at the end of June. Friends from provinces and franchisees from all over the country have witnessed the charm of the new fashion of sinisair. In the speech at the conference, Mr. Ying Renzhong, chairman of the board, analyzed the current market situation and put forward the improvement plan for the brand management direction.

　　 Design, research and development

hold clothing To design, plan and innovate well, we must combine the positioning of sinisvus fashion women's clothing, and get the concise, atmosphere, elegance and implicit basic style thoroughly. clothes It should not only reflect the graceful and elegant charm of Eastern women, but also include the style of European style. At the same time, we must take market demand as the fundamental starting point, understand the market differences and common needs of China's East, West, North and south, and let the visual sense of the goods be good, the upper body version line effect is good, the process quality is excellent, and achieve the synchronous advantage of the real selling degree and the price performance ratio, and the natural consumers' reputation is also good.

　　 Two, production logistics

Establish a strong production logistics supply chain system, and continue to improve. Our company has implemented meticulous production management from procurement to warehousing. Since its establishment, the company has attached great importance to the technology, quality and quality of products. Moreover, it has implemented the sixteen word policy of quantitative management, lean production, quick turnover and brand promotion for a long time, so that the whole production turnover, plan follow-up and quality assurance are perfected. But we have to learn and improve, and we need to strengthen and expand our market to match the three brands of our company. At the same time, it is necessary to prepare the bill scientifically and reasonably, and to follow up the bill more quickly and effectively. Only when this is done can we compete effectively with other excellent brands both at home and abroad.

　 Three, quality terminal

Innovative management ideas, changing business models, so as to attract the best colleagues in the country to join. Our new business model is to digest the lowest possible inventory allocation through the full quantitative service tracking and co-ordination control, so as to build and solidify consumer groups by doing well the old customers, VIP's deep service and emotional experience. I think: to be a centenary enterprise and create a hundred years brand, it not only sells goods, but is a kind of sincere service and brand prestige, which is fundamentally a kind of enterprise idea and humanistic concern to the dissemination and practice of life taste and fashion health. We need to change the general buying and selling relationship so as to turn terminal sales into warm, interactive and humane brand operation activities. We should not only run clothes, but also run culture and run people's hearts. Selling clothes is selling the concept of life and selling brand dreams.

I think if we manage the above three vehicles properly, reasonably and parallelly interact, and through the continuous innovation and improvement in the implementation process, we can form an iron triangle relationship. We will be able to open a new chapter of sinwis and sinwis brand, so that all of our colleagues here can achieve a win-win situation.

I believe we can win together! I believe we will be able to cooperate and move towards the future in the turbulent market competition.