Dongguan Shoes Are Relatively Small In Terms Of Foothold And Development.

< p > 1992 Dongguan Houjie town built the first professional market related to < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > "Houjie leather market". In 1993, fuming < a target= "_blank" href= "_blank" > clothing > City "was built in Humen, Dongguan. The garment industry of Dongguan was officially opened. The industrial upgrading of Dongguan still went ahead in the predicament and the wind and rain.

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< p > 1992 Dongguan Houjie town built the first shoe related professional market -- "Houjie leather market". In 1993, the Fumin clothing city was built in Humen, Dongguan. The industrial upgrading of garment leather enterprises in Dongguan was officially opened. Seventeen years later, Dongguan's industrial upgrading is still moving forward in the difficult situation and the wind and rain.

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< p > < strong > the path of industrial development < /strong > /p >

< p > the main industry of leather enterprises in Dongguan --- Dongguan shoe industry has experienced absorption stage from the initial stage of the introduction of Hong Kong people to their own factories, and now has undergone the absorption stage, the scale expansion stage of Taiwan Southeast Asia footwear industry, and the integrated development stage of footwear industry deepening internal division of labor, as well as the upgrading and development stage of the footwear industry and footwear industry pformation.

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< p > > since 1978, Hongkong people in Houjie have taken the lead in the rental site of Shanxi Mei Village, Houjie Town, Dongguan, and have opened the first "three to one" shoe factory, "the shoe factory". The main products are raw materials processing, < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > men's shoes.

Later, such as Shan Mei Ai Mei leather factory, laoxia Jinding plastic skin products factory and so on, such as rain poured in like bamboo shoots.

In 80s, driven by the Hong Kong shoe factory, the shoemaking technology of the footwear industry and workers in Dongguan has been developing rapidly.

At the beginning of the project, the factory started to raise funds and build factories and introduce shoe factories.

In the late 80s and early 90s, the world footwear industry center moved from Japan and Taiwan to China.

The opportunity of international industrial pfer and Dongguan's primitive accumulation of shoe industry makes Dongguan's foreign shoe factories develop rapidly, forming a huge shoe production industry belt.

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< p > 1992, Houjie town built the first shoe related professional market, "Houjie leather market", specializing in finished shoes, shoes accessories and so on.

Houjie Town has formed nearly 10 professional market for shoe material and shoe material, with an area of about 450000 square meters, providing a complete set of supporting products for the development of footwear industry.

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By the end of the 90s and the beginning of this century, under the promotion of the footwear production and processing enterprises, the internal division of labor in the footwear industry in Dongguan has gradually improved. < p >

The whole industry has basically realized industrialization and specialization from production links to raw material procurement, machinery and equipment, spare parts processing and supply, to product marketing, distribution, information, design and exhibition.

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< p > in recent years, under the influence of global financial crisis, recruitment difficulties, rising raw material prices, rising electricity prices and declining export profits brought by RMB appreciation, shoe industry has ushered in the era of "big shuffle".

The adoption of strong technology and brand building has become a common trend and inevitable choice for the development of leather enterprises in Dongguan. It is also the direction for many shoe enterprises in Dongguan to strive for pformation.

At the end of 2006, Dongguan actively explored the headquarters economy and guided the pformation and upgrading of enterprises to take root in development.

And at the Sixth China Dongguan international shoes exhibition - < a target= "_blank" href= "http://www.91se91.com/" > shoe machine < /a > Exhibition "(November 2007 28~30 day), a" world footwear development forum "was formally organized to build the" world shoe industry (Asia) general base ", and promoted the pformation and upgrading of footwear industry in Dongguan and even the whole city, the whole province and the whole country through the leading role of headquarters and base radiation.

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< p > by 2010, Dongguan had 1600 leather enterprises to realize pformation and upgrading on the spot.

At present, Dongguan famous shoemaking enterprises, represented by Xing ang and Huajian, have begun to create their own brands and embarked on a pformation road combining brand research with processing and manufacturing.

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< p > < strong > predicament bewildered < /strong > < /p >

< p > Dongguan shoe industry is in a very awkward period.

The influence of various factors will drive shoemaking enterprises back to the crossroads: one is to succumb to the pressure of survival, continue to find ways to lower costs, and the other way is pformation, which is no easier road than the former.

Dongguan has 15000 processing trade enterprises, known as the "world factory", but how many enterprises managers do not know how to upgrade the industry. From the overall perspective of Dongguan, the processing trade still accounts for most of the economic share after 10 years of upgrading.

There are only a small number of enterprises who are accustomed to processing trade type to upgrade, and few of them succeed in upgrading.

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Less than P, it is difficult to pform the domestic market of Dongguan goods. The shoes exported by Dongguan are very smooth. The shoes occupy 70% of the world market, but there is a lot of confusion in the domestic market.

Dongguan's shoe enterprises have opened up the domestic market, more from the professional point of view, ignoring the market positioning and shopping malls docking.

Most of the competitors entering the department store are world-class brands, which are "very difficult" when they first enter.

There is a lack of access to Dongguan goods and chain stores. As for the expansion of the market, some Dongguan shoe enterprises have indicated that they can sell more through professional exhibitions. Usually, international exhibitions in foreign countries do well in export sales, while domestic professional exhibitions are mostly regional, and the stimulating effect on domestic sales is not too large.

Especially in connection with chain stores, "lack of proper channels".

At present, when chain stores introduce imported goods, they value the "buying phase" of commodities, and are very fond of the brands that have the market consumption power. This makes some brands of the stores look much more similar. For the lack of brand shoes in Dongguan, the foothold and development space is relatively small.

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