Textile Enterprises Have Reached A Critical Stage Of Pformation And Upgrading.
< p > yesterday afternoon, Shaoxing county middle and small a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Enterprise Promotion Association was established.
More than 160 small and medium-sized textile enterprises in the region joined in the meeting.
According to the introduction, these participating enterprises tried to turn from selling cloth to selling a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, and are planning to find another way for 32 billion meters stock fabric to find a way out.
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< p > < strong > textile enterprises have reached the critical period of pformation and upgrading < /strong > /p >
< p > textile industry, as a traditional advantageous industry in Shaoxing, has a huge industry scale and a complete industrial chain.
In Shaoxing County, the weaving capacity of textile industry accounts for 1/2 of the same products nationwide, and its dyeing and printing capacity is 1/4.
It also owns the largest textile product distributing center in China, China Textile City.
But in recent years, the textile industry of Shaoxing county is faced with multiple factors, and many products themselves have low technology content and low added value of products, resulting in a backlog of many textile enterprises.
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< p > for this reason, the head of Shaoxing small and medium textile enterprises Promotion Association believes that Shaoxing textile industry has reached a critical period of structural pformation and product upgrading.
He analyzed that at present, there are more than 16 thousand production and trade textile enterprises in Shaoxing, of which more than 9 are small and medium-sized textile enterprises.
The textile industry in Shaoxing is in such a dilemma that it has a certain relationship with the small and medium-sized textile enterprises in the middle and lower reaches.
At present, many enterprises have realized their limitations and are eager to get accurate policy information and market information in time to change the disorder of market competition.
However, this alone is obviously difficult to do.
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Under the active promotion of relevant departments, Shaoxing small and medium-sized textile enterprises Promotion Association came into being, and 167 enterprises joined as the first batch of P member enterprises.
After the establishment of the Promotion Association, it will build bridges between enterprises, governments and industries, and integrate resources and integration. It will promote the growth of textile enterprises by developing their own brands, improving product quality and enhancing brand value.
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< p > < strong > digestion huge stock from cloth business to < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > Business > /strong > /p >
The establishment of the P Promotion Association is the most direct benefit to Wei Luwang, general manager of Shaoxing County Textile Co., Ltd., which is to realize the pformation from selling cloth to selling clothes.
Antique company has always been running fabrics, but in recent years, the business is becoming more and more difficult. In order to find a way out, the company began to set foot in the clothing brand management, but garment processing is still handed over to some garment manufacturers.
Wei Luwang said that recently the company specialized and design team to provide clothing manufacturers with styles, colors and so on, so that they can be processed on behalf of.
"Joined the Promotion Association, through the association platform to concentrate on marketing, in the future, the company can produce its own" a target= "_blank" href= "http://www.91se91.com/" brand clothing < /a >.
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< p > > Shaoxing County Heng Zhi Ling Textile Co., Ltd. president Qiao Shuang Yu said that many cloth traders felt the pressure of fabric inventory in recent years.
Therefore, the company actively registered trademark "crane Xiang Xuan", from selling cloth to selling clothes.
At present, the company has been docking with Wanda shopping center, and has opened "58 stores" in the form of "special sale meeting" in the form of "crane Xiang Xuan" to the whole country.
Qiao Shuangyu told us that with the sales channel, the stock of the company has basically come out.
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< p > the newly elected president said that the establishment of the promotion association is to promote the pformation and upgrading of small and medium-sized textile enterprises through such a form.
According to the introduction, at present, there are 32 billion meters of enterprise stock fabric in the association, and more than 10 enterprises have started to turn from cloth manufacturers to garment manufacturers.
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< p > it is learnt that at present, various companies have passed the association platform, and have already produced trademarks such as "Chuan Chuan", "Heng Rui", "crane Xiang Xuan" and so on. The association will carry out the overall packaging and promotion of these brands.
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