Haining Leather Industry Leveraging E-Commerce Platform To Seek Pformation And Development

< p > in recent years, under the impact of the tide of the Internet, many traditional products sales have been declining.

How to solve the dilemma, more and more enterprises are leveraging a href= "http://www.91se91.com/news/index_c.asp" > e-business < /a > platform to seek pformation so as to get more room for development.

< /p >

< p > over the past few days, reporters have learned from the visit that the three major industries of leather, warp knitting and home textiles are also unwilling to lag behind, facing the menacing trend of electricity supplier. They have been online "electric shock" and boosted the new development of industrial pformation and upgrading.

< /p >

< p > < strong > > Warp Knitting park takes the lead in building up three platforms to help upgrade the industry. < /strong > < /p >

< p > in the general trend of electricity supplier, traditional enterprises seem to have no choice but to meet challenges in the "net" pformation.

Therefore, in the three traditional industries of our city, Haining warp knitting industrial park is trying to build three major network platforms, namely, textile commodity procurement platform, warp knitted fabric online sales platform, warp knitting terminal product design research and development platform and so on.

< /p >

< p > "e-commerce is threatening and unstoppable. We are also following the trend, leveraging the electricity supplier to promote the pformation and upgrading of the warp knitting industry, and enhance the core competitiveness of the industry."

The relevant person in charge of the Haining warp knitted Industrial Park Management Committee said in an interview with the reporter.

As the first batch of "national new industrialization demonstration base", there are 471 enterprises in the warp knitting park.

In 2012, the income of technology, industry and trade reached 28 billion 806 million yuan, accounting for about 20% of the total share of the national warp knitting industry.

Such a huge enterprise cluster provides strong industrial support for the development of the electricity supplier.

< /p >

< p > "the reason why we choose to cooperate with the park is the agglomeration advantage of Haining's warp knitting industry and the characteristics of the warp knitting industry that is suitable for bulk merchandising."

Lang Hao, deputy director of China's B2B library and regional e-commerce director, said.

In April this year, the warp knitting Park and China net library established the Haining Net Library Interoperability Information Technology Co., Ltd., and set up the China Network Library Haining operation center in the warp knitting headquarters building. This has also become the first e-commerce Exhibition Center in the warp knitting industry, which integrates intelligence, network procurement and sales.

< /p >

< p > "at present, we have integrated the" third party e-commerce service organization "and" buyer resources ", and the 20 warp knitting single product e-commerce platform has been launched.

Lang Hao said that next step, we will also build an e-commerce training base in Haining, and introduce the three party e-commerce service agencies such as payment, logistics, software and certification. Through the efforts of several years, the base will become a B2B e-commerce trading center with more than 50 single products in the warp knitting industry, and finally become a national e-commerce base.

< /p >

< p > < strong > > enterprises join hands with the big business tycoons to cultivate online trading market < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_s.asp" > Warp knitting industry < /a > how to develop e-commerce. Some enterprises in warp knitting park have already tried.

As early as 2010, Haining Millay fashion creative design Co., Ltd. is the first creative brand enterprise in the park. The company develops warp knitted fabrics, which are not popular among the intermediate products, has developed more than 500 kinds of terminal products, such as living clothes, car accessories, bedding and pillows.

Through gift channels and e-commerce channels, online and offline interactive mode of sale.

In addition, the company also created the "Lai Yi cloth" "daily one meter" brand, and successfully joined the national retail giant Tmall, Tmall flagship store as the carrier, launched the "outstanding fashion designer" cultural and creative platform, for designers and consumers to build a communication and cross flow bridge.

< /p >

< p > {page_break} < /p >

< p > it is understood that after the initial contact, the warp knitting park has initially reached a cooperation intention with the Zhejiang Internet prosperity Limited by Share Ltd, using the company's Internet information services, e-commerce, third party payment, financing guarantee and other service platforms, and jointly with several leading industries, and adopting joint ventures to jointly build the online trading market of China's warp knitting raw materials. It is expected that 3 to 5 years after the year, the cumulative annual paction volume will reach 50 billion yuan to 100 billion yuan.

< /p >

< p > strong > leather industry is unwilling to lag behind. It has invested heavily in building Leather City online < /strong > /p >

< p > in fact, the electronic commerce of our city first started in < a href= "http://www.91se91.com/news/index_h.asp" > leather industry < /a >, leather products such as leather garments, bags, handicrafts and other leather products were first sold online through the three party platforms such as Taobao and Tmall, but there was no direct interaction between the physical market and the online market.

Haining China Leather City has also been dependent on the physical market. The development of the Internet market is slow and is still in its infancy.

Therefore, how to achieve interaction between entity and network has always been a consideration for leather city.

< /p >

< p > for this reason, the leather industry is also unwilling to lag behind in the new round of electricity supplier development. At present, the development of e-commerce is vigorously promoted through various platforms.

It is understood that in September of last year, the Haining China Leather City e-commerce Pioneer Park (Pi Jicheng net business building), with a construction area of 30 thousand square meters, was officially put into operation, and now it has been admitted to 72 Internet companies.

Moreover, in March of this year, Haining China Leather City Network Technology Co., Ltd. also signed a cooperation agreement with ICBC (601398) Zhejiang branch to fully integrate the advantages of leather city and ICBC to build the best leather goods online display trading platform in the country, the total investment of leather city is 30 million yuan.

Technology development is under way, and the core paction block will be launched on-line in August this year.

< /p >

< p > reporter has also learned in the visit that at present, the home textile industry in our city is also exploring the mode of the development of the electricity supplier, and many enterprises have begun to try online development.

In addition, our city's e-commerce continues to be popularized and deepened, and is now rapidly extending to tourism, manufacturing, mobile and other fields.

< /p >

< p > according to incomplete statistics, more than 1500 enterprises and over 12000 individuals in the city have engaged in e-commerce, and a more complete e-commerce industry chain has basically formed.

< /p >