The Change Of People's Lifestyle And The Adjustment Of Garment Market Pattern CHIC2014 Changes And Remains Unchanged.

At the beginning of the year, a well-known figure in China clothing The brand leader on micro-blog regrets that "the era of making money with closed eyes is over". The macroeconomic environment changes too fast, exports fall, cost increase, inventory pressure...... The Chinese garment industry is still heading for a great change.

New business models and technologies based on the Internet have sprung up, and cloud computing, Internet of things and e-commerce have been put into the brand operation by more and more enterprises and have had a profound impact. In such a big data era, traditional commerce has a huge collision with the new operation mode. It not only changes the brand growth path, but also changes people's consumption and lifestyle. The market is no longer a one-way commerce, but also presents a new demand of diversity, individuality and interaction.

At this point, the rapid market reaction has become the key to the development of the industry and the foothold of enterprises. It can be said that no brand of the time is so close to the market that it needs a window more than any time to absorb new information and resources.

At this moment, China has more than 20 years of international clothing. Clothes & Accessories How can the CHIC optimize the traditional curatorial models in the changing market? Continuously and extensively gather the resources needed for the development of the clothing brand, and build an international resource sharing platform for market development, innovation, and trend release.

　　 Facing the change of people's lifestyle and the adjustment of the clothing market, CHIC2014 changes and remains unchanged.

With the gradual fall of planning, the China Apparel Association, China World Trade Center Company Ltd and China Council for the promotion of international trade Spin The twenty-second China International Clothing and Accessories Fair (CHIC2014), jointly sponsored by the industry branch, opened the prelude to the preparations.

Facing the rapid change of market structure, the adjustment of business mode and the change of people's life style. As the most influential and influential clothing brand exhibition in Asia, CHIC2014 will be held in Beijing from 26 to 29 March 2014. Not only do we create sophisticated technology experience zones, such as 3D printing and other cutting-edge technologies, hold close to the market trend, release show and forum salon, but also through a series of business activities planning and brand display in the theme exhibition area, reflecting the exhibition "changing with the market", and new business opportunities are also hidden in it. {page_break}

　　 Life style is changing, and the concept of "force" is unchanged.

Following the men's wear advanced customization section launched in 2013 in men's wear area, the CHIC2014 women's wear area focuses on making up the dress board for the business dress market with more business opportunities.

In modern society, the change of people's lifestyle is a major factor affecting the clothing culture, and it is also the driving force for market demand segmentation and brand operation mode adjustment.

With the improvement of living standards and frequent participation in social activities, people have higher pursuit of clothing consumption. Social evening banquet should be matched with gorgeous evening dress, high and new places, and the corresponding custom clothes should be matched with the environment. Leisure and comfortable clothing should be chosen when traveling and leisure, and functional sports equipment should be favored when they are close to nature and indulge in outdoor activities. This is an interpretation of quality life.

At this time, the clothing market is transforming from "consumer design" to "consumer lifestyle design". In this regard, branding is well aware of the importance of this change, and so is CHIC2014.

Facing the market changes, the Expo is in men's wear, women's wear and casual wear. Leatherwear Based on the exhibition area of fur, feather, children's clothing and overseas brand, we integrate the brand with different lifestyles, business models and styles, and further segment the market to create the highlight of the exhibition area.

Following the men's wear advanced customization section launched in 2013 in men's wear area, the CHIC2014 women's wear area focuses on making up the dress plate for the business opportunities that are gradually showing up. It also promotes the concept of "more formal dress", which can be routinely dressed and applied to occasions. This not only meets the needs of consumers for individuality, quality, and noble service, but also makes more high-quality dress brands and dresses. Designer The dress culture is pushed to the front of the stage, and the dress is no longer the special clothing demand of the small consumers. At the same time, internationally renowned brand design and exquisite workmanship display will also become the highlight of the exhibition area.

With the crowd of 80 and 90 becoming the main force of clothing consumption, the Expo will gather the current fashion elements and show the fashionable attitude, avant-garde spirit and adventurous lifestyle of young consumers. To this end, the CHIC2014 casual wear area has opened up a trend brand and outdoor sports exhibition area, providing a promotional display for the brand, and providing a platform for businesses to visually contact and find such brands.

In addition, after the birth of the 80's group with high spending power, the high cost of consumption is the universal characteristic of this generation of mothers. Infant children's clothing is becoming a "model" for the growth of the garment market. People's care for their children has accelerated the rapid development of children's wear market, which has also attracted the attention of CHIC2014 children's clothing area. The exhibition area attaches great importance to the products of environmental protection and safety, and extensively invites infant brand and animation brand to participate in, increasing the number of children's products brand, and creating the concept of children's life hall.

The changes of CHIC2014 are different, and this kind of "changing with the market" is the embodiment of the Expo close to brand and industry, and the concept of detailed service is carried out in the "power line". {page_break}

　　 Market structure is changing and service unchanged.

Under the new brand evergreen service plan, we will pour more business resources into the growth brand, promote its promotion and give more opportunities for display. A number of brands such as MJ Style, Cache Cache (France), Minette, and coopool (coopool) are planning to form a fast fashion brand area in CHIC women's clothing area.

China's garment industry, which has experienced rapid growth, has long relied on high speed, large scale, low cost and other resource endowments to occupy the market. The industry has entered a transitional period of transformation and upgrading. It has also been described as a process of "climbing ahead".

How to break through and explore potential business opportunities from the fierce market competition is a common problem of brand enterprises and CHIC.

In this regard, CHIC2014 goes deep into the industrial cluster, under the new brand evergreen service plan, to pour more business resources into the growth brand, promote its promotion and give more opportunities for display. In addition, with the fast fashion becoming popular, a large number of domestic fast fashion brands have been born outside ZARA, H&M and other international brands. As a result, MJ Style, Cache Cache (France), Minette, and coopool (coopool) and other brands planned to form a fast fashion brand area in the CHIC women's clothing area. This is a window for thousands of shops and commercial channels with homogeneous quality. It has found a window for discovering the most dynamic and potential brands in the market.

It is CHIC's answer to the question of "how to break through the brand" to pay attention to the growth brand and gather resources for development.

Moreover, with the improvement of logistics distribution and convenient online shopping experience, e-commerce has greatly changed the brand operation mode and the clothing consumption habits of people, especially young people, in expanding brand sales ability. Conform to the trend, CHIC2014 site introduces excellent domestic e-commerce platform resources and growth brand wide docking, for its access to "electric shock" experience, provide a variety of options to develop business routes.

Behind the changes in the business structure, it relies on a dynamic Chinese consumer market. This is an attractive force for overseas brands wishing to enter China. Following Turkey, Britain will become a special partner of CHIC2014, and the Canadian fur Association, Copenhagen fur, International Fur Association (IFTF), Germany, France, Italy and many other international organizations and exhibition groups will also bring international advanced technology and fashion trends.

A perfect industrial chain and a strong consumer market are the driving force for foreign businessmen to nugget China. At this point, CHIC is not only the only way for domestic brands to grow and develop, but also an important way for overseas brands to enter the Chinese market. {page_break}

　 The form of activity is changing, and the value of "link" remains unchanged.

To cater to the changes and needs of the market, CHIC2014 selected topics launched a series of "loudspeaker" activities, upgrading the past business forum to serialized, short and concise salon, forum mode.

The fast changing and multicultural clothing market has a profound impact on the activities of CHIC2014.

The fast-paced way of life makes the professional audience who pay more attention to the efficiency more interested in precise and diversified market topic discussions. Therefore, to cater to the changes and needs of the market, CHIC2014 selected the topic to launch a series of "loudspeaker" activities, upgrading the previous business forum to a series of short, concise and Sharon forum mode. Through organizing a series of activities, CHIC combed and expanded the trend of fashion, cutting-edge technology, industrial chain matching, and so on, to "cross link" all kinds of resources for brand development.

In addition, another brand activity of Expo "CHIC SHOWS" has also changed in its form of expression. In the past, we abandoned the traditional fashion show of "heavy vision and light commerce", and placed the needs of participating in the in-depth exchanges between the brand and the commercial audience in the first place. We made use of the convenient venues and layout of the environment to give full play to the interaction on the spot, and perfect the combination of the brand T stage show and the commercial and trade docking.

At the moment, "force" has been opened. Backed by the changing Chinese market, CHIC2014, a professional operation team, converged various resources to meet the personalized and diversified needs of brand development, which is the true embodiment of the new value of CHIC2014.