Home Textile Industry Combines Technology To Realize The Warm Chinese Dream

2013 Home textile industry Opportunities and challenges coexist. In the past few months, many home textile enterprises have made great efforts to move forward. However, people have found that technology has quietly become the core power to enhance the competitiveness of enterprises and promote the upgrading of home textile industry in the continuous development of new products, expanding channels and building brands.

To this end, it will be held in Shanghai New International Expo Centre on August 27~29, from China. Spin The nineteenth China International Home Textiles and accessories (Qiu Dong) fair, jointly sponsored by the Federation of industry, the China Textile Council, the China Household Textile Industry Association and the Frankfurt Exhibition (Hongkong) Limited, has set up a special "science and Technology Forum" special activity. The forum will use the engine of Science and technology and combine with the R & D products of the enterprises to carry out centralized interpretation and communication of the technology and development of home textile industrialization.

As an industry leading exhibition, China international home textile exhibition has a guiding role that can not be ignored in the industry. This function is most vividly reflected in every home textile exhibition. At the same time, it also witnessed the vigorous development of China's home textile industry, witnessing the sweat and smile of Chinese textile enterprises. From the early "big home textile" to "living home Museum" and then to "cross-border cooperation", every idea advocated by China international home textile exhibition is like the pilot light of the enterprise, which is also leading the progress of the industry. This year, the core concept of "technological innovation" pursued by home textile exhibition is bound to become a powerful channel for home textile enterprises to open a new era and realize the warm Chinese dream.

　 　 Technology home textiles Become a fashion trend

In recent years, with the continuous enrichment and improvement of the home textile market, consumers' demand for home textiles is constantly diversified. Only beautiful appearance and warmth and comfort are far from meeting the high standards and strict requirements for consumers to choose home textiles. Therefore, the use of new materials and new technology elements has become a popular trend in this year's home textile industry. With the advent of home textile technology, home textile product structure has been transformed from "economic and practical" to "functional, decorative, health-care and environmental protection".

Many domestic and foreign well-known home textile enterprises and functional home textile brands participating in the China international home textile exhibition are striving to create the atmosphere of "technology home textiles to create quality life" through their own special products. At the same time, technology elements also give home textile products higher added value, so that the concept of health and fashion can be perfectly integrated. For example, the fragrant finishing products produced by cheerful home textiles bring the double feeling of touch and smell to the consumers. The aroma can enter the human body through the mouth, nose and pores, which can affect the functions of the five zang organs and remove diseases and strengthen the body. The successful development of the violet home textiles has fired the first shot of entering the home textile market. The vitality of sleep has brought a more comfortable and healthier sleep experience to the consumers. It is bound to cause a storm in the current sleep crisis era. The warm sleeping Kang series, which is known as the home textile technology known as VIKOR home textile, has been used to transplant the green and ecological raw materials into the bed products by using advanced production technology, so as to create a safe and comfortable healthy atmosphere for the consumers. In addition, some of the high innovative elements added to the design of autumn and winter products of some home textile brands also attract the public's attention. The functional and environment-friendly bed products are more and more popular among consumers. Therefore, in the upcoming nineteenth China international home textile exhibition, technology home textiles will definitely become a new bright spot.

As the industry has analyzed, as consumers gradually realize the importance of quality life, their demand for high quality home textiles is also rising. The so-called high quality products not only means exquisite workmanship, but also need stronger functionality, which is a product that can improve the quality of life. Therefore, the concern of the whole home textile industry is that Chinese consumers are paying more and more attention to healthy home textiles and home textile products. It can be said that improving the quality and quality of life through technology has become the direction of the development of home textiles in the future, and this home textile exhibition may be a test of the structural adjustment, innovation and upgrading of China's home textile industry.

　 Innovation leads the industry to go ahead confidently.

China Home textile industry Yang Zhaohua, the president of the association, pointed out that the most important thing is to boost enterprise confidence at the present time, and at the same time, tap the potential of stock. Stock is a big piece of cake. Now, when upgrading, enterprises should be aware of the enormous business opportunities brought about by upgrading. Technology home textiles should be the goal of today's industry.

The hidden potential in the Chinese market also attracts overseas companies. For example, Belgium exhibitors, India Pavilion, Italy exhibition group, South Korea exhibition group, Pakistan exhibition group, China Taiwan exhibition group and Turkey exhibition group, high-quality exhibitors from all over the world are ready to play a big role in the rapidly growing Chinese market. For overseas textile enterprises, China is a market with great potential and high-end brand growth. Joining the China international home textile exhibition is a good opportunity to integrate the brand into the Chinese market. "We notice that Chinese consumers have strong demand for Western products, especially for high quality wool products," said LailaChamsi-Pasha, sales manager of HieldBrothers, UK. And expressed the hope that through this home textile exhibition, we can promote more home textile products in the Chinese market.

On the coming August, at the 12 exhibition hall (W1-W5, E1-E7) and 138000 square meters of the New International Expo Center in Shanghai, there will be exhibitions from China, Belgium, Greece, India, Italy, Korea, Pakistan, China Taiwan and Turkey and the world's exhibitors to show their unique innovative home textile products. This is also refracting. Home textile enterprise The confidence of the industry in the face of the great economic environment leads to the confidence of the home textile industry.