Consumers Can'T Buy Children'S Home Textile Products That They Want.

With the general improvement of people's living standard in recent years, the nurturing of children has developed from the "higher food and clothing" to the higher demand for "quality of life". Especially the children of the 80's who are only children are growing up slowly, and the children's consumer goods market is expanding without delay. The market of children's home textiles also shows great potential for development. However, due to the huge gap in the domestic textile market, there is not even a well-known home textile brand and the industry lacks leading sheep. Most of the enterprises are still in the waiting stage, which makes most consumers want to buy, but can't buy the children's home textile products that they want.

Large market gap

In western developed countries, children's home textile market is very mature. The industry said, "in the west, the varieties are different from the adult home textiles."

Many foreign children like Mermaid patterns, hellokitty, Altman, cats and mice, and so on. They are basically produced by regular manufacturers. They have perfect quality assurance such as return and other goods, and the prices are relatively fair. The higher price is generally more healthy environmental protection material.

Compared with the mature home textile market of foreign countries, the domestic children's home textile market is almost blank. In professional home textile market, children's home textile products are less obvious than adults, and some stores do not sell children's home textile products at all.

Domestic experts have said: "the whole home textile wholesale store is mainly made up of the adult household textile products industry, among which the wedding household textile products are the main products, and the general stores will also store a small number of cartoon patterns or pink goods, but the crowd purchased is not only for infants, but the size of the children's bed is about 1.2 meters, while the average size of the bed is larger, so parents can only do so many times.

Just choose to buy a big bed sheet.

While the sales of children's home textile products such as Taobao and pat net are more than those of the physical stores, many consumers voice comments, and the quality is not satisfactory. The manufacturers feel very aggrieved by the high quality and low price of the consumer's home textile products. A household textile product manufacturer, who does not want to be named, said, "for children's home textiles, many people may think that less materials, simpler designs and lower prices should be considered. However, consumers have overlooked the fact that the use of children's bedclothes also needs a large number of products. cloth It is tailored instead of "leftovers". Especially the new country. Spin Since the implementation of the product standard, the entry threshold for children's home textiles market has been improved, and the color fastness, formaldehyde content and environmental protection certification have been strictly regulated, which has virtually increased the production cost of children's textiles. On the other hand, the quality of children's home textiles is poor.

In a part of illegal businesses, they seize the mentality of consumers seeking cheap and happy children, reducing costs and producing some of the inferior products for profiteering.

Huge market potential

"In recent years, consumers of household textile products have become more and more popular. In the first half of this year, they tried to enter some children's bed products, but the results were not very satisfactory. Pressing goods is very serious, not as good as selling wedding products. Most customers who purchase wedding products only focus on quality and brand. The color difference is basically not the same. But customers who buy children's bedclothes are more picky. The patterns they want are very strange. Basically all animated images are asked by people, but the factory produces only a few of them. For children's home textile products, customers generally ask for less. " An unnamed home textile industry

Dealers say that China's domestic baby products industry is still in the initial stage, and the whole industry lacks leading enterprises. In the integration of various market segments, only some companies have begun to rise, and the extension of brands and the creation of sub brands are in the process of preparation and trial. Foreign companies entering the Chinese infant product market are still using foreign formulations, failing to develop infant household textiles for the physical and growth characteristics of Chinese children, so it is difficult to form an independent strong brand.

According to the insiders, children's home textile manufacturers should pay close attention to the growth of infants and young children in relation to the future level of the nation and the state. They can not take advantage of consumers' purchasing psychology, regardless of social interests, only pay attention to economic interests, and take high priced products for infants and young children, though they have taken huge profits, but it is a short-sighted behavior. I believe that in the near future, children's bedding products with high price will go down to the common people with a noble attitude, and an infant market with an economical and practical price will be formed.