Middle And Low End Products Seize Market Share And Form A Resistance To Foreign Brands.

< p > from the analysis of the netizens' attention in the 8264 brand areas, such as outdoors < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, assault clothes, knapsack, tent and sleeping bag, there are excellent representatives in every category.

The attention of netizens shows that brands are influential in many aspects, including product quality, market promotion and so on. When studying the attention of different categories, it is easy to see that the products with high concern are the highest price. This phenomenon is reflected in every category, such as: the first place is the top concern (the first place of outdoor brand concern), but the price is also amazing. In the knapsack concern rankings, 8.9 of the top birds take the lead, and the price is also impossible. The top brands of other brands are high end brands, with high concern and high price. Will consumers buy them when they really consume? < /p >

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< center > < img alt= "the brand with high concern is international brand" width= "500" height= "266" src= "http://img00.hc360.com/shoes/201307/201307290834351609.jpg" / < /center >.

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< p style= "text-align: center" > the brand with high concern is international brand < /p >

< p > the above picture shows that each category has more than 8.5 points of concern. It can be seen that they are all international brands.

According to incomplete statistics, there are 825 brands in China's outdoor market, and China and international brands account for half of them.

But in the hearts of friends are more concerned about the international brand, is it "a distant monk will chant scriptures" or "can not get the best"? < /p >

< p > find a common point among the brands with high concern. The founder of the brand is an outdoor sports enthusiast. At the beginning, they started out as small workshops, focused on a certain category of research, and finally became a professional representative in the field with their hobbies and perseverance.

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< p > then the profession and the people can exist at the same time. This is just like how the fish and bear paws can achieve both. I can do it with the bear's paw and the fish.

The outdoor industry needs the first-class brand in China to stimulate and guide, with the development and maturity of the whole industry, there will be more brands with first-class technology and technology, and the price will also be accepted by the consumers.

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< center > < img alt= "the price performance is more positioned in the Chinese market" width= "500" height= "267" src= "http://img00.hc360.com/shoes/201307/201307290834577809.jpg" / < /center >

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< p style= "text-align: center" > cost performance and positioning for the Chinese market < /p >

< p > in analyzing the contrast of the users' attention, KAILAS, Shehe and KingCamp rank the forefront. In the country, some brands are built for the outdoor brand OEM of Europe and America, and have accumulated many years' experience of outdoors a target= _blank, href=, http://www.91se91.com/, clothing, /a, processing and design.

Compared with foreign brands, the products are cost-effective.

Because general outdoor activities do not need to be carried out in a special environment, no special equipment is needed.

General equipment can basically meet the needs of most outdoor activities. < /p >

Whether or not p specialization means that their consumers are a small part of the high-income professional "donkey friend". In the 8264 brand area sleeping bag category's brand view, MountainHardwear's browsing volume reaches 54658 times, and the lowest ranked love water and electricity also browse 54368 times.

It can be seen that although sleeping bags only account for a small part of outdoor equipment, its market demand is very large, and sleeping bags are not only professionals who meet 8000 meters.

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< p > attention can be seen, the demand of netizens is diverse, and consumption is becoming more rational.

China's outdoor market is based on the infiltration of international brands. With the promotion of international brands, local brands are constantly exploring the half sky of the domestic outdoor products market.

Market segments and brand communities gradually become clear.

The middle and low end products seize the market share and are forming a strong resistance to foreign brands.

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