Fast Fashion Brands Accelerate The Layout Of Zhengzhou Market

In the latest earnings report, P is not only the most profitable market for H&M, but also contributed 70% of the international sales growth and 48% of the total profit growth to UNIQLO.

ZARA is one of the most efficient retailers in China's retail industry.

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P fast fashion brand has entered China for 11 years.

In 2002, UNIQLO first took the lead in Shanghai.

4 years later, ZARA opened the first Chinese store in Nanjing West Road, Shanghai.

During the Spring Festival of 2007, the ZARA store in Nanjing West Road created a staggering sales of 800 thousand yuan per day, which is equivalent to the sum of 80 similar Chinese "a href=" http://www.91se91.com/pioneer/ "clothing" /a "brand daily sales.

Subsequently, H&M and GAP entered.

H&M chief executive Karl Johan Persson expects China to replace Germany as its largest market, and "the speed of opening stores in the Chinese market will exceed that of any other country in the world."

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< p > according to the latest statistics of RET Rui Yide, the largest commercial real estate service institution in China, only seven brands, including UNIQLO, H&M, ZARA, MANGO, MUJI, C&A and GAP, have opened more than 768 stores in mainland China.

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< p > at present, fast fashion brands are still expanding rapidly in the two or three tier cities.

Take Zhengzhou as an example.

RET Rui Yide recently released research shows: Zhengzhou currently has 9 international fast fashion brand 21 stores, covering 27 business circles, Huayuan Road business district, Western business district and Bauhinia business circle; 2011-2012 years and two years, Zhengzhou new fast fashion brand 13 stores, shop speed faster and faster.

Up to now, almost all international fast fashion brands entering China have entered the Zhengzhou market. These brands include ZARA, H&M, UNIQLO, C&A, UR, MUJI and MANGO.

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Most of the multinational consumer company, including fast fashion brands, initially focus on the three major cities of China, namely, Beijing, Shanghai and Guangzhou, which are p.

Then the two or three line city was used as a breakthrough to consolidate the achievements in China.

At present, UNIQLO has the largest number of stores in all two or three tier cities in Chongqing, Wuhan and Zhengzhou.

Nie Qibing, executive director of RET Rui Yide, pointed out: "Chongqing, Wuhan and Zhengzhou are, in a sense, the center of the regional market. They have a strong radiation value.

Therefore, the fast fashion brands including UNIQLO, ZARA and H&M have been in Zhengzhou for two years, and their intentions are self-evident.

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< p > RET Rui Yide, deputy general manager of Zhengzhou company, "a href=" http://www.91se91.com/pioneer/ "> Li Xuepeng < /a > thinks that the rapid development of fast fashion brand in Zhengzhou has accelerated the pition of Zhengzhou commercial real estate from a single department store to a fashionable shopping center.

Traditional department stores are unable to provide a large area to a single brand, and fast fashion brands actively expand their stores, providing owners with opportunities to combine several brands to replace department stores.

At the same time, these brands also have the advantages of design features and price advantages, which can attract a lot of popularity, and the average rental payment capacity is higher than that of department stores.

The 360 square in China World Trade Center, Zhengzhou, has chosen the location of fast fashion as the theme, creating the first fast fashion shopping center in Zhengzhou, attracting many international fast fashion brands to enter.

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< p > with the development of the "a href=" http://www.91se91.com/news/index_f.asp "fast fashion" /a brand, the shopping center's "main shop" trend has gradually swept over Zhengzhou.

Formerly known as the shopping center "Ding Hai Shen needle" main shop, with the popularity of shopping centres, in the game with the main store, property owners occupy the leading force. At this point, the owners can increase their income by cutting down the area of main shops or raising rents, or even replacing the main stores.

"The rise of fast fashion brands such as medium-sized tenants has gradually formed the" sub main store corps "in the shopping center, providing the property owners with the opportunity to combine several brands to replace department stores or large business super companies.

Li Xuepeng said frankly.

At the same time, these brands also have the advantages of design features or price advantages, which can attract a lot of popularity, and their average rental capacity is higher than that of department stores.

Such as Zhengzhou Zhongyuan Wanda Plaza, the introduction of ZARA, UNIQLO and H&M and other fast fashion brands on the first floor, occupy a better commercial location, the rental area has reached 2061, 1627 and 2000, respectively, and has played the role of the main store in the whole commercial body.

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Nie Qibing, executive director of P > RET Rui Yi, believes that the younger generation of clothing in the international market is becoming mainstream. With the rapid development of many fast fashion brands such as ZARA, UNIQLO and H&M in the two or three tier cities of China, the original pattern of commercial real estate in Zhengzhou will be greatly changed. Zhengzhou's commercial land will surely usher in rapid development in the future.

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