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Innovation Channels Established By Shenzhen Underwear Trade Association

2013/7/30 19:06:00 84

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recently, the Shenzhen underwear industry association's innovative channel model statement was held successfully in Shenzhen Minsheng Bank. More than ten representatives from Divina, Chun Du, Bei Li Shan, Hongke Betti, cherry and charm curve attended the meeting in Shenzhen. 
At P meeting, Zhang Fengwei, Secretary General of Shenzhen underwear industry association, first interpreted the status quo of the industry. He pointed out that with the increasing cost of underwear industry, channel spanformation, turnover speed, inventory and other issues, the investment in enterprises increased, the pressure of operation increased and competition intensified. There are also some new trends in the development of the underwear industry, such as multi brand, multi category, multi-channel development mode, regional chain, vertical supply chain, and the trend of building from factory to consumer. WeChat and micro-blog's micro marketing make the O2O mode of marketing and communication socialization, online and offline channels combined. 
 based on the innovation channel established by Shenzhen underwear industry association: underwear life Museum, has an unparalleled strong advantage. As a fashion brand city, Shenzhen is the center of industry brand aggregation and industrial cluster. It has the largest underwear exhibition in the country. The underwear industry has been supported by government policies and funds, and has many industry talents and expert consultants; 
 industry associations and financial services have obvious advantages to solve the worries of enterprises. Extensive media resources help regional brand integration and innovation mode promotion. Wang Yunhui, general manager of Shenzhen Luxury Association, Lu Shan, vice president of the ITAI and women's heart chain, also shared the Luxury Collection store mode at the conference. The consultant of Shenzhen underwear industry association made an in-depth analysis of the underwear innovation channel mode and answered some questions about the channel of the enterprise. After the meeting, various enterprises spoke enthusiastically and conducted in-depth exchanges and discussions on the underwear living hall.