Fashion Fresh Jelly Shoes Come Back Again

Light or bright, elegant or rough, high heel or flat bottom... On the street, in the alley, outside the window, on the T stage, this summer, melissa Returning to the stage of fashion life with a familiar face.

Whether it is to portray the charming charm of a little woman, or to bring a full visual impact, or to dream of distributing an infinite lady's temperament and highlighting the nobility of romance, jelly shoes have become the first choice for many people this summer.

In the summer of 2006, the movie "the devil wears Prada" made the fashion lovers really crazy. In the movie, "the devil Miranda" ignores the heroine's fashion. "You think you are out of fashion, but the sweater on your body is chosen by the people in our room from the style to the color. The blue is not only a color, it is related to the work and fate of thousands of people." it tells the distance between fashion and life.

"Actually, this year's jelly shoes, which are popular in streets and lanes, are not new fashions. The sandals of this style are worn by children, but they are called plastic sandals at that time, and they are not brand names. Zhao Li, costume art design engineer of the school of materials science and engineering, Beijing Institute Of Fashion Technology, said in an interview with the China Science Daily, "until 2009, some international brands launched their own brand of plastic shoes, and these PVC shoes reached a new peak in the fashion hall."

　 Old bottles? New wine?

"Popular things, ideas, behavior and so on are not necessarily new, some of which may have been or have been popular in the past, but only for a certain period of time." Zhao Li told reporters, "this summer's" jelly shoes "is the representative. Many friends should have the impression that this "jelly shoe" is familiar, because many people pass through it as a child.

Actually, jelly shoes were first called plastic sandals in China. After World War II, because of the shortage of leather materials, the British then first found plastic cheap substitute to make strong and durable shoes. At that time, the price of these shoes was less than 1 dollars a pair. In the early 80s of the last century, this plastic sandals began to prevail in the United States, and many children or teenagers like to wear them.

In the spring and summer of 2009, some international brands such as Marc Jacobs, Marni, Gucci, Fendi, Tod "s, Givenchy and so on" suddenly launched their own plastic sandals. This kind of shoes with PVC as the main material really went to the international stage. Zhao Li said, "when the Chinese media reported these shoes, they used their English translation of Jellies.

Today, this "jelly wind" has blown all over the streets and streets of many cities in China. Whether it's a high-end shopping mall in the atmosphere or a roadside shoe stall, jelly shoes quickly gained consumers' favor this summer. On the Taobao website, enter "jelly shoes" three words, hundreds of thousands of "baby" into the bottom of the eye, each pair of dozens of yuan to several hundred yuan.

Whether it is to portray the charming charm of a little woman, or to bring a full visual impact, or to dream of distributing an infinite lady's temperament and highlighting the nobility of romance, jelly shoes have become the first choice for many people this summer.

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Cater for needs with advantages

"Some people say that these international brands are launched. Plastic sandals It is because of the global financial crisis in 2008 that people in Europe and the United States had to find a more economical and practical material to replace the relatively luxurious leather. Regardless of the credibility of this statement, the popularity of jelly shoes is more like a popular fashion victory for the Chaozhou people. Zhao Li concluded.

Zhao Li told reporters that most of the jelly shoes, because of PVC and plastic materials forming at once, whether the brand is parity or high-end, because of the reasons for the material, the price will not be too high. As one of the largest plastic products in the world, PVC is cheap and widely used. PVC plastics can exhibit different physical and mechanical properties according to different uses and different additives. " Zhao Li told reporters.

Low price, comfortable clothing, suitable for shopping or playing outdoors, is the reason why many women choose jelly shoes. In addition, as the biggest highlight of jelly sandals, the vamp has a transparent sense of jelly feeling plastic as the main material, presenting a cool visual sense of beauty. In addition to some flat jelly sandals, there are many high-heeled transparent shoes that look like Cinderella's glass shoes, full of fairy tale colors. In style, the styles of spring and summer jelly sandals are various. Cool, clamped toe flip flops, elegant pointed shoes, western style fish mouth shoes, lovely round head shoes, and so on, are varied and varied in style.

A senior jelly shoes sales shop official told reporters that compared with the popularity in early 2010 in China, this summer's jelly shoes get rid of the shortcomings of plastic shoes in the past, such as deep color, monotonous style and uncomfortable wear. The style and material matching are unique, sexy, crystal clear, and retro charm. Vamp also began to pay attention to stereo decoration: all kinds of simulated flowers, butterfly brooches, colourful artificial gemstones and so on. "In addition to the traditional black, white and brown, this season of jelly sandals has used a lot of sweet candy colors, such as shallow apricot, peach red, wild strawberry purple, sky blue, bright yellow and so on.

"The popularity of a commodity is bound to cater to a certain market demand, and so is the popularity of jelly shoes." Zhao Li said, "this colourful single product can match well with the clothing. In terms of practicality, it is fresh and clean, not tight, smooth and meticulous without grinding feet, and does not skidding on rainy days. They are hundreds of thousands of dollars and shoes that need careful care. They are not only cost-effective, but also environmentally friendly, because the components of plastic can be decomposed and recycled.

Getting started or starting?

In the "ten year Hedong ten years Hexi" popular circle, this summer jelly shoes return to public view with a high profile. However, since the date of the popularity of jelly shoes, there has been no dispute about it. In 2009, after the launch of jelly shoes by international brands, jelly shoes ranked sixth in the ten ugliest shoes selected by fashion website Stylelist. Compared with some domestic brand of jelly shoes, the price of some brand jelly shoes is more consumer disapproval. Many netizens leave a message on the Internet, though they all know that luxury brands are best at giving their products value to rationalize their prices, and are often willing to pay for them. But looking at these shoes that are familiar with color, but because a Logo price has been tens of times, it always makes people wonder if it is worth it.

Jelly shoes remind me of camping when I was 12 years old! When we shower, we wear shoes like this! Don't mix with this trend. It tells people that you are a fashion victim.

In addition, due to the poor thermal stability of PVC, long time heating will lead to decomposition, releasing HCL gas, making polyvinyl chloride discolouration, so jelly shoes are not long life. "Some trends are coming faster, especially in fashion circles. So if you just want to buy something that looks almost the same on Taobao. Miscellaneous jelly shoes No one will laugh at you. It may also be considered a smart move for fashion designers. Zhao Li said.