Pearl River Delta Foreign Trade Shoe Enterprises Suffer From Waterloo

The failure of "Waterloo" has been affected by various factors such as the depreciation of the US dollar, the economic crisis in Vietnam, the rising of raw materials, the tightening of money, the rise in labor costs and the reduction of export tax rebates. Some foreign shoe enterprises in the Pearl River Delta region are experiencing the most difficult period in history, and some enterprises even dare not receive foreign trade orders.

Especially for the small and medium-sized export processing enterprises, such as shoemaking shoes, the days are even more sad.

According to Guangzhou customs statistics, the Pearl River Delta footwear export enterprises fell to 2617 from 5043 in the first half of this year, with a drop of 48.1%.

The sharp decline of export enterprises in the Pearl River Delta reflects the serious situation of China's footwear export situation.

In addition to the large number of shoe exporters, many small and medium-sized shoe enterprises have suffered the defeat of "Waterloo" in the export market.

Large shoe enterprises have the advantages of strong capital, marketing and customer resources. In this industry, under the impact of the shuffling tide, they should be calm and responsive, even brave the wind and waves, and the strong Heng Qiang.

Small and medium-sized shoe enterprises were eliminated because of the factors such as capital, customers, management and dependence on the foreign trade market.

Therefore, for small and medium-sized shoe enterprises, we should carefully study the internal and external environment of the industry and the marketing strategies of large footwear enterprises, learn from them, rely on brand building and vigorously invest in technological content, increase the added value and risk resisting ability of products in the market, and grasp the correct investment orientation.

I dare not take too many single Dongguan Sheng Baiji Shoes Co., Ltd. has more than 6000 employees, is one of the largest processing enterprises in Changan town of Dongguan, mainly for "Puma" and other international brands to do OEM production.

But this year, the company's orders have been greatly reduced.

"It's not that we can't get the bill, but we can't earn money and dare not take too many orders."

Zhang Jinfa, deputy general manager of Baiji shoes industry Co., Ltd., said that many factors such as the increase in raw material prices, the appreciation of the renminbi, the increase in exchange rate losses, and the increase in labor costs and other factors superimposed, "it is very difficult for enterprises to control costs, and this year there will probably be losses".

In fact, in the Pearl River Delta, shoe factories such as Sheng Baiji, which are large and have regular customers, can still maintain production, and many small and medium-sized shoemaking enterprises have ceased production or pferred to the domestic market.

The adjustment of industrial structure is currently accelerating the industrial restructuring of Guangdong's footwear exports.

On the one hand, the number of exports declined significantly, and the number of export enterprises decreased by nearly half; on the other hand, the average export price of each pair of shoes increased by nearly 30%, and the total export value continued to increase.

Expert analysis shows that since last year, the traditional shoe making industry in the Pearl River Delta has been under heavy pressure from all sides. The "rise and fall" of footwear exports in the first half of this year shows that industrial restructuring is accelerating, and small and scattered workshop enterprises have been eliminated, and quality enterprises are becoming stronger and stronger.

According to the analysis of Guangdong footwear manufacturers' Association, in response to the market situation, there are some new trends in the development of footwear industry in Guangdong. First, more and more enterprises begin to attach importance to enhancing technological innovation capability; two, industrial clusters characterized by specialized production have unique advantages in the market; three, enterprises are beginning to vigorously expand the domestic market.

Qiu Xiaoguang, President of the Guangdong Footwear Manufacturers Association, said that the footwear industry in Guangdong has a strong foundation, and there are more than 6000 shoemaking enterprises. The products are complete and the upstream and downstream industries are well matched. This adjustment is both a challenge and an opportunity. After the training, the Chinese footwear industry will remain stable in the global footwear industry.

The domestic market breakout is tight in the export market. The PRD footwear enterprises should reflect on the current investment environment and the overall situation of the footwear industry. We should take a look at the domestic market, pform domestic sales, and vigorously expand the domestic market.

"The export of labor intensive industries in the Pearl River Delta has aroused concern. The Ministry of Commerce and other departments have been studying many times this year to encourage the pfer of shoes to the East and West wings of Guangdong," said Wu Zhenchang, chairman of Guangzhou Panyu Chuangxin Shoes Co., Ltd., who has exported over billion dollars in annual export. "But at present, the high oil price is high and the cost of pportation should be considered in the era of high oil price.

At the same time, we hope that the government will grasp the macro adjustment efforts and gradually promote industrial pformation and upgrading.

China is the largest footwear manufacturer and largest consumer country in the world today. Its huge domestic market has attracted many domestic and foreign shoe factories to compete.

08, the business opportunities of the Olympic Games are becoming more and more intense. The fierce competition in the Olympic marketing can reflect the hot domestic market.

"There are needs in some places". China has the largest population and the market is huge. There are still many business opportunities to be developed. The key lies in the eyesight and strength of the enterprises.

At present, 80% of shoe enterprises in China are operated by processing and OEM, and their own brand building is relatively weak.

In addition, the Pearl River Delta is located in coastal areas, and foreign exchanges are much more developed than in the mainland. Some shoe companies rely more on foreign markets, and invest a lot of energy and capital in export sales, resulting in the limitations of the domestic market, the merchantability and customer resources of products are bound, and are also very sensitive to the turbulence and influence of the international market.

Under the premise of weighing the domestic and foreign markets, the enterprises of Zhujiang Delta should grasp the components and scales of export and domestic sales.

Acting in a timely manner and moving in a timely manner, under the severe crisis of export environment, the breakthrough of marketing can be turned to domestic sales, but not only on domestic sales but also on exports, and the proportion should be reasonable.

It will not be too late for the sword to point to the global market and seize the opportunities.