Celebrity Effect Adds Momentum To Local Brands

"P > fashion has always been the world of foreign goods, and the consumption mentality of worshipping foreign goods has made many national products posing as foreign goods. Apart from an English name, it is also known as Italy, France and other ethnic lineages. In order to look more noble, the price has been sold even higher, and these factors have made the domestic clothing brand expand rapidly in 90s by virtue of its big name, which has not entered the domestic, asymmetric information, consumer aesthetic level and low cost advantages, and its price has been catching up with international brand names in minutes.

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< p > along with the age of information asymmetry caused by the information developed by the Internet, a large number of international brands have entered China, and the encirclement and suppression of electronic business has made consumers more selective. With the gradual maturity of consumer attitudes, the brand holds a more rational view.

The route of disguised foreign goods can only be fooled in the three or four tier cities. Some of the lines in the shopping malls are not excellent in design or quality, and the price is not high and competitive. At the same price, they can buy the secondary brand of the first line brand.

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< p > looks like the prospect of local clothing brand is worrying, but the danger is organic and the environment is severe. It will accelerate the survival of the fittest in the clothing industry. The local brand with reasonable price, excellent quality and its own style will have the chance to stand firm. The prosperity of the electricity supplier will also let many designer brands get the development space that they did not have before, solve the problems of the past sales channels, and the celebrity effect of the first lady style and so on, so that the local brands get unprecedented attention.

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< p > < strong > celebrity effect with red "domestic goods" < /strong > /p >

< p > in China, celebrities have great influence on local brands. Fan Bingbing, who is always the focus of the media, can hardly be ignored. When a group of celebrities are present at the events of the season, Fan Bingbing likes to try different things to try new things. He has chosen some young designer brands in China.

Bing Bing was dressed in red with the real VEGA ZAISHIWANG, Liu Qingyang's CHICTOPIA and Bu Kewen's Christopher Bu.

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Saint Martin, who graduated from the central London Institute of art in London in P 2008, established the brand VEGA ZAISHIWANG in Xiamen in the same year. The brand style displayed a simple and tough independent fashion woman image. The first design series in 2009 was bought by Fan Bingbing. Fan Bingbing has been dressed in the series of clothing brands for many times to attend the event. She has won high attention for the brand. After several years of cultivation, VEGA ZAISHIWANG has been recognized by the fashion circle and the market, and has become a brilliant domestic designer brand.

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Saint Martin, who was also studying in the Central Academy of art of Saint Martin, founded the Chictopia brand in Beijing in 2009. Because she read the fabric design specialty, the original "a href=" http://www.91se91.com/news/index_c.asp "> the printing fabric" /a "is the essence of design. The beautiful and unique printing is rare in China. The first star to wear Liu Qingyang is Fan Bingbing. She is also a loyal supporter of the brand. Bing Bing's style is quickly copied by Taobao. Because of its strong recognition and strong wear, Chictopia is the most powerful domestic brand in Shanzhai, and even the local commercial brand stationed in the shopping mall also copied her design, reflecting the success of the design from the side.

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< p > the first set of custom dress made by Fan Bingbing's a href= "http://www.91se91.com/news/index_c.asp" > Bu Ke Wen < /a > the chrIS BU series of her own brand is installed on the international stage with the crane of fan Cannes red carpet.

ChrIS BU is the brand high line, and Chris by Christopher Bu is the garment line. Fan Bingbing strongly supports the old partner. Many times she has put on the Chris by Christopher Bu 2013 spring and summer series with great British retro accent. Of course, she can not escape the fate of Taobao Shanzhai.

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< p > the first lady Peng Liyuan's visiting suit made Guangzhou brand "< a href=" http://www.91se91.com/news/index_c.asp > exception Exception < /a > unexpectedly red. Recently, Peng Liyuan has been selected as the annual best magazine of September Vanity Fair Vanity Fair.

In fact, the exception of mark and Mao Jihong is the high-end designer brand founded in 1996. It has long established a reputation, avant-garde bold unique personality design, art and literature has a unique artistic atmosphere, never fashionable, so always fashionable.

Its brand style is rather fastidious to the wearer, not everyone can control it.

Peng Liyuan's part of the visit was designed by Marco and made by "exception" and "useless". This custom made style is closer to advanced garments, with high popularity and strong wear.

Because it is not publicly sold, it can not be bought in a special store, but the public's attention to the brand is unprecedented because of Peng Liyuan's unprecedented rise. Many of them want to wear the same money, but this customized style is different from the brand's design style, and it is estimated that it will not be specially produced as a production line.

It is expected that Peng Liyuan will be able to wear a local brand clothing series in the future to make an appearance. As the first lady of the United States of America, Michel will promote the prosperity of domestic clothing brands and create economic benefits.

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< p > it is impossible to pull the whole local clothing brand solely by celebrity effect. Under the severe market competition, it is the key to run the brand culture and product line competitiveness. It is a short-sighted behavior to rely on packaging and reference to improve the brand premium.

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