Shenzhen Women'S Wear Leads Shenzhen Men'S Clothing To Catch Up.

< p > the thirteenth China (Shenzhen) international brand clothing and Accessories Fair ended successfully.

The fair has an exhibition area of more than 70 thousand square meters and 3000 booths. More than 1000 domestic and foreign clothing brands are exhibiting far beyond the previous session.

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< p > mention the present situation of Shenzhen's clothing brand in the whole country. Shen Yongfang, President of Shenzhen Garment Association, always proudly talks about the market share of Shenzhen brand in the whole country.

Every year during the Shenzhen trade fair, many people are thinking: in the hundreds of industrial clusters in the country, the industrial chain is complete and the supporting facilities are perfect. Why can Shenzhen become the model of Chinese clothing to the brand? /p

< p > < strong > Shenzhen < a href= > http://www.91se91.com/news/index_f.asp > > women's wear > /a > original power < /strong > /p >

< p > starting from earning a small processing fee, seeing the cruel reality that most of the profits have been taken away by brands, some bosses in Shenzhen's clothing industry began to try to take the road of brand.

Their purpose is only one: let enterprises earn more money is the "original power" of the pformation and upgrading of the domestic garment industry.

This may seem a bit less noble, but it has to be said that this is the true portrayal of the garment industry for many years.

From the end of the 90s to the beginning of 2000 in the last century, Shenzhen clothing began to build its own brand. In the process of creating the brand, the entrepreneurs who dare to taste new products have formed a common understanding. "Only good original design can give the brand brisk vitality."

Originality and design add gorgeous colors to Shenzhen clothing.

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< p > at the exhibition in 2012, Ji Xiang Zai held the 10th anniversary celebration of the brand. Yang Fan, the founder of the auspicious brand of Xiang Xiang, an aviation professional, used the whole evening party to tell her colleagues all over the country how to steer the team step by step and extend the brand to the national market.

In the eyes of outsiders, Yang Fan is a follower of dreams. In fact, her story is also a microcosm of thousands of enterprises in Shenzhen's clothing industry.

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During the exhibition this year, the fashion musical "dancer in the dark", made by the blue wardrobe, tells the story of a fashion designer undergoing baptism in his pioneering career. P

The hero's cold story is also the epitome of the first generation of fashion people in China.

The confusion, pressure, difficulties and opportunities that the protagonist encountered in the play awakened the memory of every fashion man.

In China's modern fashion, only twenty years of hard and brilliant coexistence have gone through. The Chinese fashion people are quietly searching in the field of inexperience. Only by faith and love, can they spread their youth and dreams in the dark, struggling to dance, and finally embark on a young fashion road that belongs to China.

These desperate actions sparkled in the darkness, and they became a moving and moving dance.

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< p > < strong > do not belittle Shenzhen a href= "http://www.91se91.com/news/index_f.asp" > men's wear > /a > /strong > /p >

< p > in the traditional pattern of men's wear industry, Ningbo, Wenzhou and Jinjiang are the three most dazzling pearls.

Thanks to more sophisticated processing facilities and relatively mature industrial chain advantages, these three regions have bred many excellent local men's wear brands.

However, after years of accumulation, in the traditional three men's clothing industry gathering place, Shenzhen is in the Chinese men's clothing industry's fourth polar posture in people's eyes.

In recent years, a number of excellent men's wear brands have sprung up in Shenzhen.

During the 2013 thirteenth China Shenzhen international brand clothing fair, Mccarth, dragon, vensno, Finidi and Lyle Leo will be the leading brands of men's clothing in Shenzhen.

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< p > > a href= "http://www.91se91.com/news/index_h.asp" > the brand of the brand "/a". The brand is divided into Kaltendin (card Dan ton) and Gentle degree brand series, which are located in different customer groups and consumer markets respectively.

Yan Xiaoqian, chairman of the company, said that in order to maintain the stability of high-end quality, the company has placed an important position in the construction of the technical quality of the products, which is mainly reflected in the brand's design style innovation, supply chain standard management, and international brand co production.

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< p > at present, the materials used by carton ton include the western-style clothes, shirts, sweater accessories and so on. Some of them are made of the same materials as international brands, such as Zegna, 1881, loropiana, SCABAL and so on, which are imported directly from Italy and the United Kingdom.

On the list of Karl Denton's cooperation, Karl Denton also has a long list of the world's leading manufacturers, including the American Cotton Association, Itou Tada, multi American, Zegna, LOROPIANA, Gao Bole, V.B.C., CANCAM and so on.

In terms of brand operation, the company adopts a series of measures such as Italy, China, Hongkong strategic alliance, investment and equity participation.

At present, Karl Denton has built a unique and stable supply chain system in China, Europe and East Asia.

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Ms. Mccarth, the founder of the P (Marcuss) brand, once represented the European international fashion brand for more than 10 years. In the hearts of many entrepreneurs, the key word in 2008 should be "crisis". But in the life of Chen Peixiang, this year is indeed a very important year.

Based on the more profound and unique insights into the clothing industry, after the accumulation of rich experience in fashion elements, Chen Peixiang set up Shenzhen Desheng Tai Garments Co., Ltd. and began to run its own brand Marcuss (Chinese Name: Mccarth) senior men's fashion series.

In the initial stage, Chen Peixiang was very cautious. The company adopted the principle of steady development, mainly based on a variety of sales modes, and also absorbed some eligible franchisees to join the agency business.

After several years of development, at present, the main cities in China are located in high-end shopping malls and airports.

Chen Peixiang said that most of the current male brand clothing in China is homogenized, not giving customers the bright spot. The style of Mccarth's men's wear brand just fills the vacancy and demand in the market.

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< p > at present, Shenzhen clothing brand has the ability to compete with international brands in quality and design. The recognition of international high-end brands needs a long time of cultural accumulation. But in this regard, Shenzhen clothing has already started. I believe that after 10 or 20 years, there will be a beautiful figure of Shenzhen clothing in Paris's Champs Elysees Avenue and New York Fifth Avenue's windows.

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