Jiangsu Gaochun Striving For "China's Famous Textile And Clothing City"

As a traditional industry that enriches the people, Clothing industry The rise and growth of Jiangsu has made great contributions to Gaochun's financial contribution, farmers' income and social harmony. Last year, the region achieved sales revenue of 10 billion 300 million yuan and tax revenue of more than 700 million yuan, driving the region's per capita income to increase by 2500 yuan. In recent years, the government has been guiding the industrial transformation and upgrading to develop its own brand. This year 1~6 month has achieved sales of 6 billion 100 million yuan, tax revenue 400 million yuan, from processing, OEM to self created brand clothing industry development mode is gradually formed. Gaochun district has been awarded the "Jiangsu textile industry transformation and upgrading Promotion Award".

After investigation, the district government issued the first "opinions on speeding up transformation and upgrading of the clothing industry in the whole county and creating its own brand" in August last year, and set up a special fund of 10 million yuan a year to support the transformation and upgrading of garment enterprises and create their own brands. On the basis of the original garment industry cluster, Yangjiang Town, Dongba Town, Guzhen Town and Yalong town along Wutai road are developed as the famous clothing towns in Jiangsu. The development zone is developed as a virtual gathering area for brand creation, striving to create "China's famous textile and garment city" within three years.

In the current shortage of labor force, the area will be upgraded as a top priority. Heng Fa clothing, Jingying clothing, Dewei Xin clothing, love Qin costumes, Jiali dress, run autumn clothing, Guoyu clothing and other enterprises have invested or will soon invest in new factories and R & D centers, with a total investment of nearly 300 million yuan, and purchase tailoring, plate making, ironing, automatic or semi-automatic hanging line, single chip production line and other equipment. Jingying, Heng Fa, Dewei Xin, AI Qin yuan, Kailai, Wei Du La and other garment enterprises pay high salaries to introduce talents such as design, plate making, foreign trade, surface accessories procurement, brand operation, production management and so on. At the same time, they actively organize middle-level cadres to participate in various training courses in China to enhance their management level. Heng Fa clothing is also a company established in France to make OEM for foreign brands. They are trying out a new mode of domestic procurement, tailoring and sewing.

De Wei Xin and Guangzhou Jue Jue Clothing design The Nanjing Cooperation Co., Ltd. registered with the "BEEG" (women's wear) brand, set up a more than 1700 square meter design and research and operation center in Haizhuqu District Pearl River textile shopping mall in Guangzhou, and held the "BEEG" autumn and Winter Conference in Guangzhou, Zengcheng in April 28th. When the site signed 22, the order amount was about 12000000 yuan. At the end of August, "BEEG" women's wear will be available in the 9 major cities of the country. They also set up customized business to create "De Wei Xin" brand, set up shop, create "Weili Ma" and "wandershan mountain" brand.

Jingying makes use of its own advantages over the years to make OEM. In the original "Jingying" trademark, the newly registered "Paster" (Paster) Menswear, "angel dreamland" women's wear and children's wear trademark are commissioned to design team, operator and fabric manufacturer, and cooperate with the electricity supplier company to sell online. At the same time, the company has set up a brand operation center in Haitong building in Nanjing, and is planning to launch trial sale on Taobao online in November 11th this year. AI Qin edge under the premise of commissioned design, registered "love Qin edge", "complex Sodini" two trademarks, through online and factory stores for sale. Only toys and brand operators have worked closely together to register and establish the Jiangsu Wei dor La dress Co., Ltd., to create the brand of "Niu Niu" children's clothing, and set up a R & D operation center in Shanghai World Trade Center. Kailai's clothing uses more than 60 existing "clean" brand stores in Nanjing's Shun Yu clothing, and takes the shortcut to design Shun Yu and sell Shun Yu stores. The trial launch of the existing "Bi Ge" women's clothing brand will also be available in September.

The area has also actively introduced domestic and foreign markets. Fashion Designer Studios, clothing brand operators, or existing brand clothing enterprises in Gaochun have registered their own clothing brands to create a virtual gathering area for clothing brands. At present, Shanghai design trade company, Shanghai Yuhe International Trade Co., Ltd., Nanjing Shun Yu Garments Co., Ltd., Nanjing Delphi Dior clothing company and other brand clothing enterprises have the intention to register in Gaochun. Nanjing Shun Yu Garments Co., Ltd., which sells more than 100 million yuan, has decided to move the "clean card" headquarters to Gaochun.

In order to explore the new mode of government service enterprises and marketization some functions of the government, in June last year, the Gaochun world clothing exhibition and trade platform Co., Ltd. was set up specially for the whole region. Clothing enterprise Provide R & D, marketing, business contacts, visits and exchanges, training forums, exhibitions, exhibitions, inspection and testing services. Since the establishment of the platform, 1 forums have been held to organize 3 fashion fairs such as Shenzhen, Beijing and Jiangsu. More than 40 designers and brand operators have been introduced, and the close cooperation between Dewei Xin group and Guangzhou Jue design company has been successfully carried out, and nearly 10 garment enterprises and Hangzhou network have been cooperated. Up to now, there are more than 60 garment enterprises, of which 20 have been contracted for clothing all the year round.