Shoe Enterprises Break The Traditional Geographical Restrictions And Find A New Way Of Development.

The development of e-commerce has undoubtedly brought about a revolution in business, and more and more industries are stepping into the business of P.

Among them, the traditional labor intensive a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry has become the main force of e-commerce.

Many shoe companies are trying to break through traditional geographical restrictions by finding a new way of development.

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< p > data show that in 2010, the number of online shopping users exceeded 80 million, and the output value of e-commerce exceeded 20 billion yuan.

In the about 20000000000 Yuan market, most of the shares are divided by brand footwear enterprises, such as BELLE, Adidas, Lining, AOKANG and so on.

A few days ago, AOKANG released last year's annual report that the company's online shopping business realized revenue of 217 million 748 thousand and 900 yuan, close to the same year OEM revenue.

AOKANG electricity providers are improving the supply chain speed by improving supply chain system, R & D, production collaboration, scale and management.

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< p > at the same time, with the rapid development of the electric business of shoe enterprises, enterprises are also faced with the problems of lacking experience and meeting the requirements of "small batch and multi variety" of customers. Therefore, how should shoes enterprises take the road of e-commerce? On this issue, the reporter interviewed Jiangsu speed commercial online CEO CEO, a well-known e-commerce operator, and he put forward a strategic view of "distribution and self upgrading".

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< p > < strong > initial entry into the electricity supplier, distribution is mainly < /strong > < /p >.

< p > for traditional enterprises, sales channels are the lifeline of enterprises.

The line is a cooperative dealer, and the line is the supplier.

All brands do not want to have a large number of stocks. Therefore, enterprises should try their best to store their products in the hands of distributors, and use the benefits of the comprehensive allocation of funds to reach a consensus on interests.

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< p > compared with online channels, traditional channels are composed of producers, wholesalers, agents and retailers. This is a one-way and static channel of circulation.

With the emergence of e-commerce, the distribution channels have become virtualized. The emergence of new sales forms such as online retailing, online wholesale, online auctions and online procurement has diversified distribution channels.

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< p > because of the diversification of channels, shoe enterprises can set up and optimize their distribution channels according to their own resources.

Usually, there are two ways to distribute electricity supplier channels: first, develop online distribution channels with the help of a stable third party platform, such as Taobao and Tmall's distribution platform, enterprises use the platform's distribution system, develop Tmall stores and Taobao affiliate stores, and make periodic checks on distribution and distribution channels through the system; two, choose to cooperate with direct business class e-commerce platform, and become a channel supplier for these platforms, such as Jingdong, Dangdang, 1 shop, fan and other mature platforms.

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< p > < strong > electricity supplier upgrading, platform self run < /strong > /p >

< p > with the completion of the distribution channel of e-commerce, enterprises can deeply implement the electricity supplier development plan, and can upgrade the electricity supplier strategy through the platform itself.

At this stage, enterprises can officially enter the mainstream third party platforms, including Tmall, Jingdong and shop No. 1, build brand official flagship stores on these platforms, and continuously carry out meticulous operation of online stores.

The use of "platform self-reliance" to develop electricity providers can not only improve the channel structure of "1+N", but also deeply disseminate brand and enhance user experience.

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< p > enterprise self operated e-commerce can effectively grasp the resources and make effective use of it, and really get in touch with the changes brought by e-commerce, so as to better adjust the enterprise strategy.

However, in the process of implementation, enterprises need to coordinate the marketing departments and logistics departments so as to avoid the sluggish sales caused by slow response.

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< p > AOKANG shoes as a representative of the shoe enterprises have become an irreversible channel.

According to AI data, in 2010, the turnover of China's footwear e-commerce reached 5% of the total sales of footwear in the whole year, and the e-commerce retail sales of footwear enterprises reached 160 billion yuan in 2015.

It is not hard to foresee that the development of traditional footwear brands has great room for e-commerce, and will also promote the overall upgrading of footwear enterprises in the future and lead the whole industry to develop rapidly.

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