Clothing Distribution Center Liuhua Clothing Business Circle Is Quietly Ushered In The Two Pformation And Upgrading.

Before the opening of "2013 China Liuhua international" a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" festival, the largest clothing distribution center in China, the Liuhua clothing business circle is quietly ushered in the two pformation and upgrading in the coming P.

Recently learned that the construction area of 280 thousand square meters, with nearly 3000 shops in Guangzhou world trade clothing city will be officially launched in September this year, Liuhua business circle, so that the business area of rapid expansion to million square meters level.

Several wholesale markets in the trading area also moved. In August 1st, the red cotton international fashion city announced the two upgrading and pformation. The first floor 100 flagship stores and the four floor European and Korean fashion brand women's clothing were opened simultaneously; while the white horse clothing wholesale market will pform the 8 floor to the European and Korean Pavilion, and strive to support high-end brands.

In addition, one horse, Tianma, Guangzhou road and so on also to "shopping center" evolution.

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< p > < strong > "lattice shop" integrated brand flagship store < /strong > /p >

< p > Bu Xiaoqiang, general manager of red cotton, revealed that at present, the major clothing cities in business circles are doing "addition and subtraction".

After upgrading and upgrading, the stores are basically over 100 square meters, and the first floor is pformed into 100 famous brands, which is "addition".

At the same time, in the number of brands to do the "subtraction", the 2200 merchants into 1200 households, will help to improve the added value of clothing products, relying on the brand to survive the elimination of roasted goods, not only in the future business circle can not be foothold, but also drag on the competitiveness of the mall.

Therefore, the move is the only way to pform the high-end brand and professional market.

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< p > it is reported that one horse clothing wholesale Plaza will also start facade fine decoration, and the 6 to 10 floor will also be pformed into a "brand menswear chain base".

He Weiqiang, general manager of one horse, admitted that the pformation of the facade will focus on the design of fashion elements and the illumination effect of LED lights, and will be closer to the fashion shopping center, laying the groundwork for the further development of the night market purchasing mode.

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In the shops on the third floor of the white horse, there were more than 10 fitting rooms in need of P.

In addition, the reporter learned that, in addition to 280 thousand square meters of Guangzhou world trade clothing is about to enter the city, the new earth Hotel connected with the new earth clothing city will also be pformed into clothing.

Wu Xudi, deputy manager of the garment city, said that the two phase of hotel pformation will introduce high-end brands of knitted garments.

The two phase of the garment city of Di Yi Road launched investment promotion, while encouraging tenants to adjust their business strategy and start implementing the combination of wholesale and retail.

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< p > < strong > sacrifice for upgrading rent. < /strong > < /p >

< p > the volume of the wholesale market of Liuhua clothing is expanding constantly, and the clothing business is facing great challenges.

Cheng Jiuzhou, general manager of the white horse clothing market, said: "with the increase in rents and the increase in labor costs, Liuhua business district is facing" tremendous pressure ".

At present, there is still homogenization in the clothing city of Liuhua business circle. More and more clothing cities have chosen to upgrade and pform their clever moves, hoping to stand out in the environment of survival of the fittest.

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< p > Yu Hua, general manager of the clothing interconnection network, said that the rise in land prices has led to a sharp rise in the rental price of commercial property, which is the internal reason for the two pformation of Liuhua clothing business circle.

Mocha FES a target= "_blank" href= "http://www.91se91.com/" > dress < /a > General Manager Zhou Yanchan told reporters that when the financial crisis happened in 2008, many clothing city rents in Liuhua business circle hit 5 to 40 percent off, and 5 years later the contract was due to rent, the rent rose not only to the original price, but also some 10%~15% on the base of the original price.

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< p > a real estate agent said that the rent on the first floor of the red cotton international fashion city has been fry to 1500 yuan / square meter (monthly). The introduction of 185 flagship shops to 40 large shops on the first floor of the flagship brand will make some sacrifice on the rental income.

Of course, the rental sacrifice is not only kapok, but also other markets.

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< p >, Bu Xiaoqiang said that the concept of "pformation and upgrading" should be fully understood. At present, the competition strategy of garment enterprises has shifted from price competition to value competition.

The upgrading and pformation of the market must focus on helping clothing brands extend their product value chains, promoting brand upgrading, and introducing the flagship store brand.

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