Prada Brand Handbags Display High Quality And Minimalism Fashion That Is Respected And Persisted.

< p > in mainland China, Prada is well known. I'm afraid it owes much to the trend of the 2007 movie "The DevilWears PRADA".

In the movie, the black V large lapel jacket and skirt worn by the devil Miranda, and the 2006 autumn winter limited edition BEIGE Handbag hung on the hand of Miranda at the debut of the screen, are all showing the high quality and minimalist fashion that the Prada brand admired and insisted on.

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< p > as Italy's legendary absolute first-line brand, since the founding of Mario Prada, founder of Prada in 1913, it has been doomed that it has to take the position of high consumption routes, because Prada customers are almost all Italy's boudoir.

Prada, with its noble, hard and elegant style, caters to a group of introverted people who need to dress up in fashion circles.

Especially in the fashion circle of New York, Prada's low-key design always gives a smart and high-profile and proud person who is wearing this brand, and its design is also like the character of Miranda in the movie, which is full of powerful female beauty.

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< p > although Prada has been on the verge of bankruptcy in 1970s due to the change of the fashion environment, but since the incumbent brand leader Miuccia Prada (Miuccia Prada) took over, it has begun to shine again. Even after the economic crisis in 2008, the sales performance is also growing rapidly.

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< p > according to Prada 2012 annual report, as of January 31, 2013, Prada group has set up 461 Direct stores worldwide, and department stores and independent retail stores network has been sold in 70 countries worldwide.

Moreover, in the 2013 Brand Z world's most valuable brands list, released by Millward Brown, the famous market consultancy, Prada has entered the world's largest list for the first time, and has been rated as the largest value-added brand in the world over the past year with an increase of 63%.

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< p > according to the "2012 China Luxury Market Research Report" released by Bain company, the world's leading management consulting firm, the top three brands that consumers in Beijing and Shanghai are most inclined to buy are Prada's first entry into the top three in luggage category, and surpass Hermes in the top three Louis Vuitton, which fully demonstrates that in China, Prada has been "competent enough".

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< p > from leather parts, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > to a target= "_blank" href= "_blank" > shoes < < son, underwear, "has become a complete boutique Kingdom, the territory has also expanded to the whole world.

Today, Prada's "pale green boutiques", with its unique design, combined with functional and elegant temperament, has swept the world, and perfect Prada excellent products.

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< p > as the first tier luxury brand to enter China, Prada continues to maintain its high-end luxury positioning and maintains the mystique and freshness of its brand through cross-border marketing.

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Less than P, Prada, who has tasted sweetness from fashion devil, not only focuses on entertainment marketing, but also extends cross-border awareness to the field of mobile phones.

In view of the fact that the Asia Pacific market has a strong passion for luxury mobile phones and has a good taste for luxury mobile phones with brand logo and intuitive characteristics, in 2007, Prada jointly launched a mobile phone by LG. The black fuselage combines Prada's simple atmosphere design, so that noble atmosphere and charming technology charm can be integrated into one.

Although the price of mobile phones is high, it is still popular among consumers after listing.

Limited to the characteristics of luxury goods, the mobile phone can only be sold on a limited scale, which makes many fans only have to "sigh".

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< p > in view of this situation, compared with today's luxury industry, and no such "luxury goods" such as Coach operate in the social media platform such as Sina micro-blog and WeChat client, Armani and Burberry are already running their own brand official website.

In contrast, is Prada too high and too much to be seen? < /p >

< p > Zhou Ting, director of the Institute of wealth quality research, told the "Global Entrepreneur" that "entertainment marketing and cross-border cooperation have a certain effect on the promotion of Prada brand. But nowadays, with the development of information technology and channels, these means are no longer as fast and timely as network or new media means.

In fact, the comprehensive use of Prada means that the market promotion is not active. In China, the luxury market is fast becoming popular and fashionable. Today, the brand needs to be made known to everyone, but few people have it. Prada should use more Internet marketing to promote it, otherwise it will lose many market opportunities and audience groups.

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< p > although the mode of cross-border marketing has brought word of mouth to Prada and the status of the world's top luxury brands.

But in the face of the economic slowdown and the anti corruption Campaign after China's leadership change, Prada is also unable to stand alone when it comes to the background of luxury industry.

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< p > in the first quarter 2013 earnings report issued by Prada, as of the end of April 2013, sales amounted to 772 million 600 thousand euros, an increase of 16% over the same period.

But there has been a marked slowdown compared with the first quarter of last year.

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< p > as the majority of the performance is achieved by its direct retail channel, expanding the number of stores is very important for Prada.

At the beginning of this year, Prada CEO Patrizio Bertelli once said, "in 2013, we will continue to focus on the expansion of the global retail network", and this year we plan to open 70 to 80 stores, including 10 to 12 in China.

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< p > "whenever new stores are evaluated, the following factors are considered within the Prada's consideration: Based on the comprehensive consideration of building and consumer types, the quality and space of shopping malls, department stores, hotels or streets are assessed." Prada Prada seeks large spaces that can create "overall visual effects" (including shoes and accessories for men and women).

Prada Asia Pacific CEO Sebastian Suhl has said this to the media.

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< p > but the data shown in the earnings report are not optimistic. The slow expansion of Prada stores has become an obvious trend.

According to the survey, Prada did not open a store in mainland China from January 31st to April 30th.

The 4 new franchise businesses in the Asia Pacific region are distributed in South Korea, Singapore and Taiwan, China.

In April, there was a net increase of only one store, with a total number of 462 outlets.

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< p > Patrizio Bertelli told the media, "in the future, we will focus on department stores in the Middle East, South America and the United States."

However, when calling the public relations manager of the Prada Shanghai head office, the reporter said that in the second half of the year, Prada still has shop plans in Shanghai and the two or three tier cities, and the specific location is still under further determination.

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< p > Zhou Ting told Global Entrepreneur, "compared with brands such as LV and Gucci, Prada does not have a large number of stores in China, and its marketing in China is more" low-key ", in short, it is not enough.

In terms of laying the store, Prada needs to have a certain scale, but more important is to master certain strategies.

According to the Research Institute data, the two or three tier cities in mainland China are more rigid in terms of consumption desire and consumption ability.

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"P", but at the same time, Zhou admitted that Prada is facing a lot of challenges, she proposed, first of all, the two or three line city media promotion to sink, local information channels for local consumers are crucial.

Secondly, in order to enhance interaction between consumers and brands, and provide better experience and services, PR activities also need to sink.

Consumers' cognition of consumption in the two or three tier cities is lower than that in the north, which requires public relations activities to guide consumption cognition and consumption.

Third, the service of the brand also needs to sink, while opening the store, the service also needs to follow up.

Because consumers in the two or three tier cities can not go to the north to do maintenance and repair.

So we need to lay these three points together, and Prada will have the opportunity to embrace the large market space of China's two or three tier cities.

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< p >, just like the successor of Prada company and < a target= "_blank" href= "http://www.91se91.com/" > designer /a /a Miuccia Prada said: "I will never lose myself. I am always rational and sober in the face of numerous changes.

I have never been afraid of any change. "

To make Chinese consumers understand the brand in a more comprehensive way, taking the "low-key" luxury Prada requires some "no low key" tricks.

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