Mergers And Acquisitions Will Become The Main Means Of Implementing Multi Brand Strategy In Garment Industry.

< p > in the process of < a target= "_blank" href= "http://www.91se91.com/" > dress /a > group, the multi brand strategy has become the common choice of all of us, both at home and abroad.

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Less than P, the most typical example of the world is LVMH, the world's most famous fashion retailing group.

The group currently has more than 50 brands, including wine, fashion and a target= "_blank" href= "http://www.91se91.com/" > Leather > /a > products, perfume and cosmetics, watches and jewellery, and fine retailing in a wide range of fields.

Take fashion brands as an example, the series of big names that global fashion people are crazy about are LouisVuitton, Loewe, Celine, Kenzo, Givenchy, MarcJacobs, Fendi and so on, all come from LVMH group.

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< p > in the domestic garment industry, the trend of multi brands has intensified in recent five years, especially after 2010.

The 9 men's clothing companies listed on this issue have already embarked on the road of multi brand, the best proof.

They are only the best epitome of many brands of clothing that are commonly pursued by many domestic brands.

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< p > from 9 men's clothing enterprises to see the means of multiple brands, it is more diverse.

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< p > first, it was created by itself, represented by < a href= "http://sjfzxm.com/news/index_c.asp" > YOUNGOR < /a > and seven wolves.

They rely on their own main brand accumulation, industrial chain and other resources advantages to re organize the team to create a new brand.

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< p > two is widely seeking international cooperation and agency, represented by Shanshan stock, reporting bird, and card slave road.

On the basis of their own main brands, they expand their brand camps to expand new consumer groups, or cooperate with foreign enterprises (such as cooperation between Shanshan and Japan's Itochu), or conduct their own international brand agents.

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< p > three is the acquisition and annexation by means of capital strength.

In the case of abundant cash flow, acquiring the target brand is all the more efficient and widely adopted means.

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"P", from a global perspective, it is an important means to acquire and merge multiple brands with capital strength.

Take LVMH group as an example, its brands such as Loewe, Marc Jacobs, Fendi, Givenchy, silk, and DonnaKaran are all acquired.

According to Alacrastore data from consulting firm, LVMH has made about 62 acquisitions since 1987, and has about 74 companies.

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< p > from the domestic situation, many leading brands in the previous stage have built new brands by themselves.

However, from the new trend, more and more enterprises will take the means of acquisition and merger in the future, which can be seen from the new takeover intention of King Mu.

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< p > from the purpose of implementing multi brands, 9 men's clothing enterprises show two trends.

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< p > one is to develop upwards, that is, to high-end market, such as YOUNGOR's MAYOR, seven wolves, Saint worth, BALDASSARI, etc.

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< p > two is a downward trend, that is, developing a more fashionable young men's wear market, and this trend is very prominent.

YOUNGOR's GY, seven wolf's SWJEANS, its HAZZYS, St. Angelo and its L2 are all here.

Besides the card slave Road, 8 enterprises in 9 enterprises have launched more young and fashionable new brands, accounting for 88.89%.

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< p > in fact, for enterprises, the aim is the same whether upward or downward, that is, beyond the dominant market of the main brand, it is eager to occupy more market segments by locating new brands with different levels and complementarity, seeking more new sales and profit growth points, and ultimately realizing the dream of becoming bigger and stronger.

And bigger and stronger, this is the most fundamental sweetness and allure of multi brand strategy.

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< p > however, from the actual results, apart from a few enterprises, most of the new brands of the 9 men's clothing enterprises are experiencing different degrees of annoyance: some new brands are not allowed to be positioned. After a few years, the product line and positioning are still in constant adjustment. Some new brands are not growing well, still being nurtured, and still can not get rid of the loss situation; GY, Shan Shan's entire multi brand plate, L2, San Jie Luo, Bi Lu Tai and so on.

By contrast, the high-end customized brands of various enterprises are slightly better.

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< p > this is just the common saying. The future is bright and the road is tortuous.

But for many enterprises, it is obvious that the trouble of exploration can not stop them from pursuing the enthusiasm of many brands.

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< p > in fact, since the strategic direction of many brands is undoubtedly right, then the only thing that enterprises can do is to try their best to make the new brand's incubation period and adjustment period shorter and shorter.

Only then can you really enjoy the sweetness of many brands.

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