Is It True That The Top Designers In The World Join In Chinese Brands?

There are more and more brands in fashion circles, and there are many brands coming from China. But do you notice that more and more Chinese brands have been hired to join in the foreign fashion industry for many years to show their internationalization. Of course, ordinary consumers may not notice that unless Orlanndo Bloom is paid as high as ME&CITY, he will directly shoot an advertising film, or no one will say during the chat, which brand invited an unknown foreigner to design, but this is not a bad gimmick for the media. In terms of quality, the atmosphere of cultivating foreign brands may indeed be more local. clothing The academy has a higher degree of international integration.

Erdos not long ago invited everyone to watch the high-end brand 1436 design in Beijing. Many people found that the brand image and design greatly improved. The brand signed Britain in 2011. Designer Graeme Black hired him as creative director. This Graeme Black may be an unknown name, but he is actually an industry major. He worked in Giorgio Armani for 7 years and became a creative director of the top brand Salvatore Ferragamo. By now, he has launched 3 Series in 1436, and every series has a very good reputation in the market, and President Wang Zhen also said that with the help of Graeme, the brand is likely to open in London at the end of this year, which is indeed a good opportunity for Chinese brands.

It is not the first time that the world's top designers have joined the Chinese brand. As early as 2000, French designer Daniel Faret visited China International Fashion week. After that, he launched a series of elegant costumes with Chinese men's seven wolves. But in those days, Daniel Faret designed some clothes for the seven wolves, which had some characteristics of playing tickets, and the seven wolves also distinguished their cooperation from him, so as to create a line of Saint worth for him, the so called "international designer series". Sept-wolves by Daniel Faret is also used in logo to differentiate.

However, 1436 this time, using Graeme Black can make the best use of money. Wang Zhen disclosed that the price of hiring him is definitely not lower than that of the top luxury designers in the world. I immediately filled in the price of Louis Weedon's hiring of Marc Jacobs.

I interviewed him when Graeme Black took office just in 2012. At that time, I still had obsolete ideas about Chinese brands, and I also felt that the foreign designers who came to China's brands had a sense of "you are playing tickets to make money". After talking to Graeme Black, he felt that he was sincere. For example, he terminated his contract with all other brands, and stopped his independent brand designer's work. He devoted himself to 1436 design. He promised to come to China every month to communicate with the Chinese team to confirm that the design in China is not out of touch with the Chinese market.

　　 International Designers Being the creative director of Chinese brand is actually a good international road. Apart from being more international in design, the international creative director is most important in bringing a series of optimized management models for garment enterprises in design.

For example, 1436, the brand has packaged the image ads and store designs to Graeme Black. He unified the image of the brand to make it look more high-end and elegant. More importantly, they can make use of their unique resources to bring more business interests to Chinese brands.

Of course, the prerequisite is that the creative director is definitely not a ticket winner. Those who have more than 10 brands on hand and come to China to hang on another name are a little bit ripped off, while Chinese brands should also polish their eyes and not be fooled.