The Third Generation Of Diapers Is Popular.
Recently, I visited a number of baby supermarket and found that many new mothers favored the purchase of third generation diapers. Especially since the launch of the E core diaper, which was mainly launched by Bei Shu Le, it has been widely praised by consumers and its sales volume has been rising.
It is understood that Bei Shule E core diaper is the third generation of core diapers, created by Bei Shu Le, compared with the second generation of traditional core which is widely used by the major brands in the market. The core technology of the diaper is "E core", which has made breakthroughs in terms of absorption speed, reverse osmosis index, continuous layer, no group and light weight. Insiders say that the listing of the third generation of diapers is revolutionary and is expected to lead the upgrading of China's diaper industry.
The third generation Diapers Gradually become a new trend of industry
Looking back at the development history of paper diapers for more than half a century, the diaper industry has undergone three revolutions before and after the core technology. The first is the birth of disposable paper diapers before the half century ago. The second is the application of polymer absorbent materials on diapers in 80s, so that the liquid absorbency of products is fully protected. The mainstream brands of the market are currently using the second generation core. However, there are still some technical limitations in the absorption rate, the degree of anti infiltration, the thickness and the strength and toughness of the core, which make the problem of red butt and reverse osmosis leakage not perfect.
In recent years, diaper manufacturers at home and abroad are stepping up efforts to develop a lighter, more absorbent and more dry diaper. There are also some semi mature products on the market. Until the second half of 2012, Bei Shu Le launched the E core phased diaper series, announces that the third core technology innovation has entered a mature application stage.
One industry pointed out that the transformation of the diaper industry is largely the transformation of core technology. The success of the E core technology has brought the gospel to the mother infant market, because the core absorption efficiency is higher and toughness is stronger, which comprehensively solves the problem that the traditional second generation core can not solve the problem of baby red PP. There is no doubt that with the further improvement of consumers' demand for high-quality diapers, the upgrading of diapers industry is imminent. The third generation of diapers will gradually replace the traditional second generation diapers to become a new trend in the industry.
Besuper E core phased diapers are expected to dominate the market.
The author interviewed a lot of consumers in a mother child chain store. A young woman surnamed Wang told the author that her child had just been born for three months. Now she used the shell Shu Le E core to learn to climb diapers. It felt very good. "The advantage of Bei Shu Le diapers is that they are soft, thin, continuous, and not knot, and how the baby wriggling the body does not need to worry about the leakage of urine."
Another mother said to the author, "the baby's red PP problem has been bothering itself. Many brands of diapers have been used before, but the effect has not been ideal. In the past few years, when friends recommended, I used the Shule" diapers "for more than a month, and Bao Bao was very comfortable, and the" red buttocks "basically disappeared.
The two mothers' praise for Bei Shu Le is not a case. At the terminal's baby supermarket, beclour E core diaper has been approved by more and more dealers and consumers.
The diaper market is fiercely competitive, and many brands are new. brand Still stay in the traditional body design, three-dimensional protection and other levels, and not from the technical level to really help consumers to solve the actual needs. In this regard, marketers say that with the concept of the third generation of diapers becoming more and more popular, consumers will become more and more interested in the technology behind the product. The third generation of diaper brands, led by Bei Shu, will dominate the whole market in the new round of competition. Mothers can also pay more attention to the third generation of Beshuler's diapers, perhaps it is the most suitable baby's quality diapers.
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