Xu Jingnan: Shouldering The Responsibility Of Creating An International Brand

In the early stage of the fourth Fujian business forum, Xu Jingnan and chairman of the board of directors of Peak Sport Products Co Limited have conducted in-depth exchanges on the current economic situation.

Xu Jingnan: Peak This is my career and my dream. Over the past 20 years, after countless efforts of PEAK people, PEAK has become a first-line national brand. In the future, we will always advance towards the goal of international brand. This is my responsibility and my dream. In the future, Fujian businessmen should shoulder the responsibility of creating international brands.

　 Fujian businessmen and overseas Chinese are rich in resources.

Fujian businessmen, a group who dare to fight hard to start their own businesses and be innovative and enterprising. Among the about 50000000 overseas Chinese living in the world, about 10000000 of the people in Fujian (excluding compatriots from Hong Kong, Macao and Taiwan) are distributed in more than 170 countries and regions in the world. There are about about 2000000 people in Fujian, Hong Kong and Macao, and more than 80% of their Taiwan compatriots in Fujian. The Fujian townships Association and the Fujian clansmen talks all over the world have long become an important bridge for the merchants of Fujian Province.

Among the 500 top Chinese businessmen in the world, Fujian businessmen accounted for more than 1/10. According to statistics from relevant institutions, the assets of Fujian businessmen have exceeded 2 trillion US dollars. In the United States alone in New York, there are 30 fortune building people engaged in catering, trade and physical enterprises. 5 min business enterprises have been among the top 10 Chinese companies in the US.

　　 Fujian enterprises have many well-known domestic brands.

Since the reform and opening up, Fujian merchants have worked hard for more than 30 years in China, and have formed many domestic first-line brands. as clothing Brand: Anta, PEAK, 31st degree, seven wolves, Hongxing Erke and so on; food brands include: Dali garden, pan pan, relatives, silver herons, and so on; other brands such as Heng, Yong Hui, Pien Tze, Jinlong automobile and so on.

The brand China Industry Alliance selected more than 3000 well-known local brand samples in China last year, combined with its three years' revenue and profitability. brand A comprehensive evaluation was conducted in the five aspects of leadership, market performance and consumer cognition in the industry. The 2012 brand China Top 1000 was released. Fujian has a total of 49 brands, ranking sixth in the country. In July this year, the Hurun Research Institute released the "2013 Hurun brand list". Anta, XTEP, nine herd king, Daly, Yong Hui and other nine Fujian brands were on the list. Take PEAK sports as an example. After more than 20 years of brand building, PEAK has become an official partner of NBA, FIBA and WTA. shoes For the 5 consecutive year, it ranked first in China's market segmentation, becoming a prominent representative of Fujian enterprises.

Fujian merchants opened a new journey of internationalization.

When Fuyao just made automotive glass, the world's 80% cars were monopolized by four major international giants such as the US PPG, Saint Gobain, France, and they also monopolized the manufacture of production equipment. Fuyao, through going out to study and study, please come in cooperation with Saint Gobain, improve the ability of technological innovation, and realize the complete independent research and development of group manufacturing equipment. At present, Fu Yao has been recognized by Bentley, Mercedes Benz, BMW, Audi, general motors, Volkswagen and other major automotive manufacturers worldwide.

In 2011, PEAK set up the PEAK R & D center in the Howard Hughes center of Losangeles; in February 2012, the PEAK flagship store was opened in the fashion street of Fujian, and the vice secretary and governor Su Shulin of the Fujian Provincial Committee attended the ribbon cutting ceremony of PEAK's global flagship store. He highly affirmed and appreciated the internationalization strategy of PEAK, and earnestly hoped that PEAK would do better, further and stronger on the road of internationalization. This is the first time that the governor of Fujian has participated in the overseas activities of the enterprises in Fujian. It is the emphasis and encouragement on the internationalization of the private enterprises in Hong Kong. Shortly after the closing of the twenty-seventh Kazan Summer Games in Kazan, Russia recently, the American College delegation sponsored by PEAK gained a lot in the Olympic Games. This is the PEAK award winning equipment after the London Olympic Games, once again boarded the international competition stage. At the London Olympic Games last year, PEAK helped the 7 Olympic teams of New Zealand and Slovenia make a historic breakthrough. Today, PEAK group has put forward the three hundred goal: to complete 100 countries and regions registered trademarks in 5 years, to have agents and sell products in 100 countries, and strive to raise overseas income to 10 billion yuan within 10 years, and full confidence in the road of brand internationalization. According to statistics, as of June 30, 2013, PEAK's overseas market sales accounted for 14.8% of the group's total sales, ranking first among Chinese sports brands.

Recently, PEAK's export has been recognized and supported by the state again. After approval by the AQSIQ, "PEAK" became China's first export exemption brand. Xu Jingnan, chairman of PEAK, said, "PEAK has been highly valued, trusted and supported by the government in the process of internationalization. In the future, PEAK will continue to strengthen the internationalization of management standards and quality standards, accelerate PEAK's transition from "product output" to "brand output", and enter the ranks of the world's leading sporting goods brand enterprises at an early date.

In June 2013, Anta The first flagship store in the Middle East opened in Dubai, UAE. Although it has not been long before entering the Middle East market, Anta has achieved good sales results in Gulf countries such as Saudi Arabia, Kuwait and Qatar.

As early as the end of January, the "two pioneering" conference of private enterprises in Quanzhou Province, Su Shulin, governor of Fujian, once said: "after years of development and accumulation, Quanzhou's private economy has a foundation and is qualified to create new advantages." As more and more Fujian business brands go overseas, brand output takes the place of product output. From China to Southeast Asia, Europe and the us to the Middle East market, the global expansion of Fujian brand has set off.