Business Values Determine The Realm Of Brand.

The global viability of Chinese brands has yet to be improved. Even if the quality of products has gone through the border, even if the quality is cheap, it will be difficult for them to become popular in the western mainstream market. The reason is that the business values of Chinese enterprises have not been recognized globally in the p.

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< p > why China's brand has been widely criticized? Why is China's brand problem frequent? The key is not adhering to the "all around" business values.

Similarly, Chinese brands are struggling to get to the world, because they do not have the spirit of enhancing brand value in the process of internationalization.

The lack of widely recognized value leads to the fact that Chinese brands are not widely recognized by the world.

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< p > the highest state of brand is belief, that is, the identification of values.

Therefore, in order to establish a century brand, enterprises must accept and adhere to the business philosophy widely accepted and recognized worldwide.

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< p > past and present, the most lasting brands are universities and temples.

A university can flourishing, because its true knowledge is the ladder of human social progress, and the temple can be incense and eternal because it conveys human's pursuit of good.

Even if we look at the present, the key to the success of the brand is still: persisting and spreading the value of common identity.

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< p > the world's largest social networking site Facebook has more than 1 billion active users. One of the 7 people in the world is one of its users. Why is Facebook so popular? As its founder Zuckerberg said in the prospectus, Facebook is not just a social networking site, but is committed to "making the world more open and more closely linked".

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Why is Wikipedia (P) popular in the world? Because it is committed to providing a free encyclopedia for all mankind, and its corporate values are: "all Wikipedia entries and other encyclopedic content must be written in a neutral way, and on the premise that there are no prejudices as much as possible, we can equally Express any important views that have been published in reliable sources". "Wikipedia"

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< p > the reason why the United States can become the world's first "a href=" http://www.91se91.com/news/index_c.asp "brand > /a" big country "is because of its universal spirit, Silicon Valley spirit, McKinsey method, and Welch management.

These not only become the worshipping Bible of the whole world, but also become the magic weapon that appealing to consumers all over the world.

Taking the spirit of Silicon Valley as an example, It is OK to fail is one of its adherence values. Therefore, Silicon Valley has become a paradise for the global high-tech industry.

This is precisely one of the differences between Zhongguancun and Silicon Valley.

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The same goes for the rise of brand P.

Japan's Panasonic spirit, TOYOTA spirit, and its persistence in quality and social responsibility have quickly gained recognition worldwide.

And the rise of "a href=" http://www.91se91.com/news/index_c.asp "Korea brand" /a "is inseparable from the popularity of Korean wave in the world.

Korean dramas, Korean idol groups and even bird uncle's popularity all over the world have greatly promoted the Korean culture. When these were accepted and recognized, the Korean brand immediately rose to the occasion.

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China's P has become the second largest economy in the world, but there are few brands left.

Export products are deeply involved in anti-dumping crisis, cross border acquisitions have been boycotted and Chinese stocks have been ruthlessly killed.

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< p > if China's food enterprises will give up their promises of "pure natural and no additives" for their products, the petrol stations will also "shoddy" gasoline and oil products secretly, and even the automobile companies will reduce the technical standards of brakes. The enterprises that pursue maximum profits will never be afraid of anything, and anything can be done. Public relations companies can do everything possible to block any negative news that is bad for their customers.

Then, the whole society will fall into the collapse of the values of "collapse and Disgrace" and become a "mutually harmful" society.

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< p > "fair, open, honest, and responsible", these commercial values are not just on the lips, nor is it a propaganda pretext for "talking about a set of things", but permeating the blood of every member of the enterprise organization.

With this in mind, we will pay more tribute to those companies that will stick to values even at the expense of the market and profits.

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The global viability of Chinese brands has yet to be improved. Even if the quality of products has gone through the border, even if the quality is cheap, it will be difficult for them to become popular in the western mainstream market. The reason is that the business values of Chinese enterprises have not been recognized globally in the p.

What is even more frightening is that due to the neglect of the adherence to business values and the confidence of consumers in local brands, the trend of Chongyang brand is becoming more and more intense. < a href= "http://www.91se91.com/news/index_c.asp" > Chinese brand < /a > has foreign aggression and internal worries.

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