Garment Industry Upgrading Will Be Staged "Never Ending" Fashion Week.

< p > recently, it was learned that there were 72 games in the Guangdong fashion week in 2013, with a total turnover of more than 10 billion yuan. "This scale is already a fashion week in Asia." Guangdong province < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > < a target= "_blank" href= "http://www.91se91.com/" > dress < _blank > Industry Association President Liu Yueping revealed. As an important platform for clothing companies to display creative design and promote brand image, Guangdong fashion Zhou Zheng gradually guides the transition from "Guangdong manufacturing" to "Guangdong creation". Zheng Lin, a senior business analyst, believes that the traditional clothing trade area in Guangzhou is facing the pressure of expansion. It is necessary to truly establish a normal fashion publishing base, so that the exhibition platform of local fashion will never come to an end, so that the related fashion industry can achieve the "Chinese dream" that goes out. We must start with the design and creativity of the upstream, and expand the new industrial park economy. < /p >
< p > it is reported that the conference hall of the "a href=" http://www.91se91.com/news/index_c.asp "Fashion Week" /a "on the basis of last year's Guangzhou International Fashion Exhibition Trade Center, Guangzhou white horse clothing market, Guangzhou one horse and red cotton international" and so on, four new venues, Foshan Guangfo Zhicheng, Guangzhou light textile trading garden and other 2 venues, will be extended from Guangzhou to Foshan, and the Zhongqi green headquarters base, which is located in the Guangfo axis, will become the docking stage of the relevant industrial chain of the Guangzhou Railway Station fashion business circle, giving birth to the "never ending" fashion week. < /p >
< p > < strong > from production to design < /strong > a href= "http://www.91se91.com/news/" > strong > clothing industry < /strong > /a > strong > transformation and upgrading of pain.
< p > Guangdong fashion week as a barometer of Guangdong's clothing industry has always been at the forefront of globalization. It is reported that every fashion week has become a priority place for domestic and foreign brands to play the domestic and foreign markets. According to the statistics of National Bureau of statistics, in the first half of 2013, the clothing enterprises in Guangdong above Designated Size had completed the < a href= "http://www.91se91.com" > clothing output < /a > 2 billion 578 million, accounting for 20.70% of the total national total. However, with the increase of labor costs, raw material prices and the RMB exchange rate, the profits of many garment enterprises, which mainly rely on OEM and export, have dropped. < /p >
< p > it is understood that the profit distribution in the clothing value chain is usually 40%: design, 50%, and 10%. Design and marketing are in the high value-added link of the value chain, and production and processing are at the low end of the value chain. In Guangdong, a garment manufacturing province, most enterprises are still at the lowest value-added link, because profits are decreasing year by year, and they are forced to face the transformation and upgrading of industries. < /p >
< p > Liu Yueping said that in the second half of this year, the Guangdong clothing and apparel industry association will further promote the upgrading of the garment industry. It is located in the Zhongfu green headquarters base of Guangfo central axis. It has been designated as the transformation and upgrading base of Guangdong's garment industry by the provincial clothing association. "Green enterprise headquarters" in the next ten years is expected to become the most suitable platform for the upgrading of the garment industry of the railway station. According to Liang Jie, deputy general manager of source Investment Co., Ltd., told reporters in Nandu that the green headquarters of China enterprise has a mature supporting, logistics and design within the radiation area. The whole industrial ecological environment has been formed. "The office building with property rights in the industrial park can make the whole building into a showroom, and each house has a small exhibition hall that will not be closed. Our products are mainly based on exhibitions and trade, based on the upgrading of the garment industry in Southern China. < /p >
< p > < strong > industrial upgrading will be staged "never ending" Fashion Week < /strong > /p >
< p > drive from the east side of Guangzhou Railway Station to the west, the left side is the Liuhua clothing trade circle, and the right side is west a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > business circle. < /p >
< p > 1993, Baima Garment City opened. Relying on the super popularity of the Canton Fair, the a href= "http://www.91se91.com" > White Horse Clothing City < /a > has gradually developed into the middle and high end clothing market in Guangzhou with the largest scale, the most extensive radiating area, the largest transaction volume and the best benefit. Since then, the new clothing market has been born in Liuhua District, and the clothing business circle has been extending and gradually merging into the mineral garden. < /p >
< p > but with the relocation of the Guangzhou trade fair to Pazhou, Liuhua clothing business circle and Zhan Xi shoe business circle, it has to withstand the shock of losing the exhibition power. Enjoying the rapid growth of the railway station business district, is enjoying the rapid decline of sadness. "In fact, in the regional plate of Guangzhou Railway Station, clothing, leather goods, footwear, cosmetics and other wholesale markets have already gained considerable fame and scale, but their grades are slightly lower. Why not extend the white horse, the American city, the Guangzhou international clothing exhibition and Trade Center, and hold the "never-ending theme exhibition" to attract the display of domestic famous brand products and enhance the regional commodity grades. Chu Rui Business Consulting C E O Huang Wen Jie is an analysis. < /p >
< p > < strong > brand is the first local fashion enterprise to find "China dream" < /strong > /p >.
< p > this fashion week is especially eye-catching for Guangdong's local fashion force: Deng Zhaoping and other four Chinese top ten garments in Guangdong, "a target=" _blank "href=" http://www.91se91.com/ "," designer /a ", all bring their latest works and special releases. It is understood that Guangdong's local clothing brands visited the leaders of the country at the beginning of the year, which inspired Guangdong's local clothing brands and designers. With the 13 year old Guangdong fashion week as the platform, Guangdong's local fashion forces are making efforts again. < /p >
< p > statistics from Guangdong clothing < a href= "http://www.91se91.com" > apparel industry association < /a > show that the export volume of the apparel industry cluster's foreign trade products is huge, but the growth is already declining. In 2012, Guangdong exported garments and accessories $31 billion 566 million, an increase of 0.42% over the previous year, accounting for 16.45% of the whole country, and the increase was far below the national level (4.53%). For garment enterprises in Guangdong Province, establishing brand is a top priority. < /p >
"P > domestic enterprises are gradually increasing their efforts to win from the source of design creativity." we will set up a studio in Paris synchronously to serve the company's customers with the first information, and are willing to fight shoulder to shoulder with the customers who want to develop the brand so as to pursue deeper and larger added value of product profits. " Ting Nan, founder of Ting Nan Fashion Design Co., Ltd. < /p >
"P", and GELIELE, chief executive of Hermes public relations, emphasizes that there is a high degree of influence. Advanced customization will become the vane of fashion clothes. China's creative designers will achieve great success if they are to inherit and work hard. < /p >
< p > < strong > industry statement < /strong > < /p >
< p > Guangdong clothing < a href= "http://www.91se91.com" > dress industry < /a > association president Liu Yueping < /p >
< p > Guangdong fashion week is Asia's fashion week. In the second half of this year, the Guangdong clothing and apparel industry association will further promote the upgrading of the garment industry. In the next ten years, the "green headquarters of China enterprises" is the most suitable platform for the upgrading of the garment industry of the railway station. In the future, the government and Industry associations will give priority to support. < /p >
< p > Liang Jie /p, deputy general manager of root Investment Co. Ltd.
< p > the value of brand is started by design. The original fashion industry in Guangdong and even China is at the critical stage of upgrading brand value and upgrading from "Guangdong manufacturing" to "Guangdong creating". As a strategic cooperation unit of Guangdong fashion week, the green headquarters of China enterprises will gather the superior resources of the central axis of Guangfo to occupy the top 5 Guangzhou and Foshan axis rendezvous offices in China's most suitable and competitive cities, and will easily connect the upstream and downstream of fashion and fashion enterprises. Under the guidance and cooperation of the Provincial Service Association and the provincial a target= "_blank" href= "http://www.91se91.com/" > the fashion designer /a Association, the international fashion culture brand publishing center was jointly established to build a fashionable economic and cultural platform to display creative design, promote brand image, promote business cooperation, strengthen international exchanges, and guide the industrial chain cooperation, helping to promote the transformation and upgrading of the garment industry in Guangdong. < /p >