Haining Leather City Creates Tourism And Leisure Shopping Paradise In Yangtze River Delta

Haining China Leather City, which runs across 01 provincial roads in Zhejiang and Haining north and South Avenue, from a common leather market to a large leather professional market dominated by brand shops and franchised stores, and then to a special leisure tourist shopping center featuring display, shopping, catering, leisure and entertainment. Haining leather city has successfully created a tourist shopping paradise in the Yangtze River Delta through a number of "butterfly changes", achieving sales of about 10000000000 yuan in 2007.

Do "live" popularity to create leisure paradise.

In order to further activate and gather market popularity, customers can enjoy the entertainment life when they are wandering around the market.

Haining leather city invested about 10000000 yuan to build the largest gaming city in Northern Zhejiang.

The video game city has 3 floors, one of which has 100 square meters of "crazy gun city" and 320 square meters "super labyrinth". The two floor adult area is equipped with "dancing machine", "shooting machine", "speed speeding car", "dynamic movie" and other game items.

The entire video game city has an area of 4300 square meters, and there are more than 140 entertainment items, which are open from 10 a.m. to 10 p. m., and a dynamic young team is responsible for the specific management.

Since the establishment of the video game city, more than 2000 visitors have arrived at the normal day, and the peak of the two-day weekend has reached more than 20 thousand.

In order to further improve the level of leather products and enhance the competitiveness of the market, the Zhejiang leather industry research center with a total construction area of 15000 square meters has been established to create a shopping paradise. Through the center's integration of Zhejiang leather industry's technological innovation resources, efforts are made to reduce the cost of leather leather technology innovation and increase the capability of independent innovation of enterprises.

At the same time, the world's largest fur supplier, Copenhagen fur company, has jointly established the Copenhagen fur College of Haining. Every time, foreign teachers are invited to teach leather skin knowledge and marketing skills to leather merchants in a lively, speaking, image slide and dozens of different styles of mink coats.

To build a "beautiful" environment, to create tourist paradise, to implement the two phase expansion project of leather city, and to build new cultural infrastructure such as cultural square, water park, five star hotel and so on. At the same time, special restaurants are introduced to create a national 4A tourist attraction.

Taking advantage of the brand new image of 4A tourist attractions, leather city takes an active part in all kinds of tourism rendezvous, organizing marketing teams to promote tourism activities in Shanghai, Jiangsu, Anhui, Jiangxi, Shandong and other places. In 2007 alone, it signed a cooperation agreement with more than 1400 travel agencies. It received 15 thousand batches of tour groups throughout the year, and the market traffic reached 3 million 103 thousand passengers, an increase of 20% over the same period.