Special Clothing Store Chongqing Camp To Help Traditional Enterprises Across The Threshold Of Electricity Providers

< p > Chongqing has spared no effort in promoting the development of e-commerce. In August 2011, it issued the preferential policies for accelerating the development of e-commerce industry in Chongqing, and formulated preferential policies for taxation, finance, finance and talents.

Recently, the opinions of the people's Government of Chongqing city on accelerating the development of online retailing industry were promulgated.

By 2015, the total annual e-commerce pactions will reach 200 billion yuan, of which the scale of the online retail market will quadruple in the next two years, reaching 100 billion yuan.

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< p > with the booming of the electricity supplier industry, the two major problems of online store operation cost increase and sales and sale disconnection become the stumbling block for the local electricity supplier to become bigger and stronger.

"The growth is not big, and can only be eliminated in the increasingly fierce homogenization competition."

Yao Zhang, Secretary General of Chongqing Electronic Commerce Association, said this.

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< p > in recent years, the electricity supplier competition is becoming more and more intense.

Take a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > field as an example. If you want to open a shop in Taobao, although you can apply for a free shop, if you want to make it rank in the front and be more easily searched by customers, you need to rent the shop template.

"The cost of the template is about 1000 yuan per month."

"If you want to improve the grade of the store, you have to invite artists to do the page design and buy web page materials," she said. "If you want to make the pictures more delicate and beautiful, you must invite photographers and models.

The cost is even higher. "

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"P," Yao said, "if you want to build a good hardware retail shop, you won't be able to solve the problem without hundreds of thousands of dollars.

Limited by capital, many individual online stores are of low quality and weak competitiveness.

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< p > in order to save costs, many businesses will steal pictures from the official website of high-quality products, and then paste them directly into their product display, while the goods sold are often highly imitated products, and the quality and style are not the original pictures.

Li Mei, a local electricity supplier who runs a href= "http://www.91se91.com/news/index_f.asp" > women's wear > /a >, admitted that due to the large difference between objects and pictures in some commodities, customers were often refunded, and occasionally they were badly criticized. "But it takes 1 thousand yuan to make a professional photo shoot, and it's too high for us to do so, so we can't do that."

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< p > Wang Xiaoqiong, Secretary General of the Municipal Textile and Commerce Association, pointed out that online sales and goods are seriously divorced from management, making the situation of online shopping shoddy.

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< p > "the e-commerce industry has entered the throes of pition. What the electricity supplier needs to think about is how to reduce the cost of products and image packaging, and shift more investment to quality and after-sales service."

Yao Zhang said.

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< p > as the first B2B electric business enterprise adopting O2O operation mode in our city, curious new vegetable garden dam a href= "http://www.91se91.com/news/index_p.asp" > clothing city < /a > will soon start business invitation.

The project is developed and managed by Guangdong Zhongzhi Chengcheng Investment Limited company. Li Guisheng, vice president of the project, introduces that the mall will invest in a unified business platform for businesses, one to one free distribution, a combination of virtual reality and virtual reality, and employ professional photographers, build a studio, set up a model team, set up a professional e-commerce department, adopt a large-scale and intensive promotion method, and the operation and packaging costs of each store will be 7 to 8 percent lower than that of the professional team alone, and the related services will be completely free at the early stage.

Taking into account the fact that most businesses in Chongqing are relatively unfamiliar with electricity providers, the mall will also conduct business training throughout the business to ensure that all businesses can operate skillfully.

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< p > it is understood that the mall implements the wholesale and retail sale mode. Consumers can purchase and experience the shop in the new shopping mall first, and then buy it through the online store. If there is a problem with the clothing purchased by the shop, customers can directly go to the store to safeguard their rights, or complain to the management of the mall. The mall will compensate the shop for the first place and ensure the interests of consumers.

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< p > "Chongqing's individual shop has the characteristics of small, scattered and chaotic. It is difficult to fight alone in the fierce competition and fast changing market. If intensive operation, it can reduce costs."

Yao Zhang said that through entity management and unified management, it can effectively link sales and after-sale, while the image of mall and shop can also be improved simultaneously.

Cost down, quality guaranteed, businesses and consumers will form a win-win situation.

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< p > according to incomplete statistics, our city has more than 8 online shops on third domestic platforms, and clothing stores account for nearly 1/3, but in the clothing they sell, local clothing is less than 1/3.

On the other hand, in most of the clothing distribution centers in Chaotianmen and other regions, most of the businesses have not yet started to use e-commerce.

Insiders pointed out that, with convenient pportation and logistics environment, vegetable garden dam will create O2O clothing city, providing a rare opportunity for upgrading Chaotianmen businessmen.

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< p > Wang Xiaoqiong said: "O2O mode can provide technical services through the packaging and acceptance, and cross the threshold of the development of the electricity business of local traditional enterprises.

This will have a profound impact on the development of the local garment industry. "

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< p > the head of the science and Technology Office of the Municipal Commission of Commerce believes that in the past, due to the lack of understanding of the professional technology of some local traditional enterprises and the low participation degree, the industry's front end advantages in the field of clothing and other industries were insufficient.

And O2O mode fully learn from the experience of coastal developed areas, will provide assistance for the development of our city's electricity supplier.

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