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The Market Share Of The Retail Industry Is Increasing, But The Profit Growth Is Negative.

2013/8/30 19:55:00 21

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there is a new explanation for the increase in retail revenue in the first half of this year. 
 in the first half year sales statistics of 50 key retail enterprises in the country, only 6 enterprises showed negative growth in sales growth, and 44 enterprises realized an increase in income. This shows that the market share of retail enterprises is still increasing. However, in terms of profits, nearly half of the retail enterprises have suffered negative growth. What are the reasons for that? 
 there are many leading enterprises such as Huarun Wanjia and Lianhua supermarket. There are also people who are happy and shopping in Sanjiang. These private star enterprises have been placed high hopes. 
 fundamentally speaking, retail enterprises have recognized the threat of market changes to their traditional business models. The decline in profits reflects to a large extent that retail enterprises have begun to invest more in business spanformation, innovation, upgrading and upgrading of stores. 
 large enterprises in spanition 
 from the first half year's performance, the large enterprises represented by Baisheng department store, Huarun Wanjia, Hualian comprehensive supermarket and Wuhan Zhong Shang company appeared the decline of profit data. 
 Baisheng group's semi annual report showed that the total sales volume increased to 8 billion 979 million yuan in the first half, an increase of 4.9%, but the net profit of the group dropped by 38% to 325 million yuan. It is only four new stores opened since last year, with a loss of 59 million yuan. 
 > therefore, we also see that in the past year, the a href= "http://www.91se91.com/news/index_c.asp" Parkson /a group has closed 4 stores in China. In fact, the situation of Parkson's stores in Beijing is becoming more and more awkward. "Parkson, located in East Fourth Ring Road of Beijing, has been refunded by the owners because of its low passenger flow and relatively low rent." According to people familiar with the matter, although Parkson group subsequently carried out a series of adjustments to its stores, the effect was not obvious. 
 "with the aura of the first foreign-funded department store that has entered China, the Parkson Department store has not changed much in recent years. Today's market is a group of heroes. If Parkson wants to continue to maintain its market position, I am afraid there is only a way to spanform and innovate." The above-mentioned people believe that. According to Parkson's plan, it will open 5 new stores by the end of this year, hoping that these new stores can reflect the changes of Parkson group. 
 and some enterprises represented by Parkson group react too slowly in the process of spanformation, while some enterprises appear to be in a hurry to cut across the board. 
 August 28th, the semi annual report released by Hualian comprehensive supermarket showed that the company achieved 6 billion 438 million yuan in the first half of the year, an increase of 3.77% compared with the same period last year, with a profit of only 29 million 918 thousand and 700 yuan, down 6.33% from the same period last year. It is worth noting that Beijing Hualian Supermarket Limited has suffered a serious loss, net assets being about 68 million 240 thousand yuan, and net profit losing 1 million 416 thousand and 200 yuan. 
 2007, in order to achieve differential competition, Hua Lian chao chao first opened the boutique supermarket "BHG Market Place" in Beijing Xinguang world's high-end department store. Subsequently, the Hualian comprehensive supermarket upgraded a large number of its stores to high-end supermarkets. Due to the neglect of the consumption characteristics of the business district, some high-end supermarket stores faced an awkward situation. At the beginning of November 2012, Hualian comprehensive supermarket announced that it was closed at the only boutique supermarket in Shenyang. 
, Chen Liping, a professor at Capital University of Economics and Business, said that the main reasons for the poor quality of the supermarket were mainly located in high-end department stores or shopping centers, but there were not many passengers. Two, the unreasonable commodity structure, too many imported goods and the high price, and they were not close to the people. 
 in fact, including Huarun Wanjia and Lianhua supermarket, sales growth has slowed down or even declined. The increase of expenses in developing innovative businesses is an important reason for the sharp drop in profits in the process of spanformation and innovation. Meanwhile, it shows that these enterprises have not found suitable methods in the process of spanformation. 
 of course, some enterprises have achieved double sales and profits in the first half of the year. 
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 < --EndFragment-- > in BBK's semi annual report, sales and profits both achieved two digit year-on-year growth. "This is inseparable from the optimization and adjustment of BBK's main business in the past two years, the early layout of the multi industry development and the right regional expansion options." Wang Tian, chairman of BBK, believes that this is the main reason why BBK's performance can continue to grow. 
 closing bad stores, upgrading stores, and engaging in multi format operations are common reasons leading to the slowdown in sales growth and the decline in net profits. The difference is that some enterprises have failed to find the right direction in the spanformation process, but some enterprises have seized the opportunity of such a spanformation. 
 small business busy upgrade /p >
 in the face of changes in the market environment, small and medium-sized enterprises with regional development are also exploring spanformation and upgrading. 
 "under the current circumstances, it is not how much money a store or an enterprise makes. It shows how good a company is. It is more important for us to live healthily and find a sustainable development." At the Eleventh National Conference on chain business strategy development, which was not long ago, the owner of a regional retail business once said so. 
 that is to say, small and medium-sized enterprises are also faced with the urgency of spanformation and upgrading. Or in the development of the region to enter the multi format, diversified business development, or the existing supermarket business to do well. For the majority of small enterprises, through the upgrading and upgrading of the store, the management level of the chain retail business is put forward, and it is more operable. 
 Run Sheng Department Store is a "a href=" http://www.91se91.com/news/index_c.asp "retail enterprise < /a > in Dongguan, Guangdong, with department stores and supermarkets as its main business, and sales scale is about 1 billion. While maintaining a new store, the company will put more energy into upgrading and upgrading the old store. 
Less than P, the company's latest spanformation of a supermarket in a small town in Dongguan has achieved remarkable results. This is a 8 year old shop. Its main competitor is a department store nearby. The store has three floors, one is the outer rental area, the other two is the supermarket, the business area is 3300 square meters, and the three floor is the general merchandise area. "The gross margin of the store increased by 46% after adjusting the commodity structure, the layout of the store and the renewal of the equipment." A href= "http://www.91se91.com/news/index_c.asp", "Yun Sheng /a", deputy director general of department store, Su Jie, told reporters. 
 Henan Puyang also focuses on the upgrading and upgrading of its stores. Recently, the company took over a 1600 square meter property, which turned out to be a small vegetable market. After the renovation and reopening of Puyang's volume traders, the daily sales of the store surged to 1 million 30 thousand yuan. 
 then, the news of the successful spanformation of the shop spread like wildfire in the industry, and even some business owners expressed great interest in the good performance of the store. After the successful opening, some industry experts also visited the store. "The key to the success of this store is to study the consumer structure of the business district well, and fully reflect the layout structure, commodity mix and marketing mode of the store." 
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 < --EndFragment-- > is now the most difficult period for the retail industry. Large enterprises prefer to carry out business spanformation and innovation with the burden of loss. Although most of the small regional enterprises have no time to take account of the new business development, they have begun to invest in upgrading and upgrading their existing retail stores. 
"P >" spanformation will increase the expenses of enterprises, and no spanformation will not guarantee the sustainable development of enterprises, and even make enterprises lose their market competitiveness in "warm boiled frog". Professor Chen Liping believes that upgrading and upgrading of retail enterprises is a stage that must be experienced. This is mainly determined by changes in customer consumption habits, changes in the market environment, the emergence of innovative stores, and the aging of many retail businesses. 
 is it going to use today's weight-bearing advance to get the continuous development of tomorrow, or to keep the current net profit waiting for the market to be replaced tomorrow? 
 commentary: traditional retail enterprises urgently need to adjust the development mode .
 Hu Zongli .
The traditional retail industry, which is in the doldrums, is facing a new challenge. The net profit of China's traditional retail industry has suffered negative growth for the first time in many years. P 
 A Research Report from DDT shows that the average daily customer price of supermarket sample shops increased last year, but the number of visitors did not increase. 15 thousand square meters, 10 thousand -1.5 million square meters, and 6 thousand -1 million square meters of three kinds of supermarket volume decreased by 2.7%, 6.9% and 6.5% respectively; the number of customers in department stores also declined, 10 thousand -1.5 10000 square meters, 15 thousand -3 10000 square meters, and 30 thousand square meters or more of the three body volume of the number of visitors dropped, three and 30 thousand. 
 from the 2012 annual report data of the listed companies in the retail industry, its operating income and net profit increased by 12.2% and -7.7% respectively compared with the same period last year, and the operating income growth rate dropped significantly, and net profit for the first time showed negative growth for many years. 
 traditional retail industry is facing various challenges. The first is the high cost of labor, logistics and other industries in the retail industry. The industry profits have been seriously squeezed. On the other hand, e-commerce is rapidly gaining the share of the traditional retail market through inexpensive services, convenient payment systems, and door-to-door services. 
In the face of unprecedented challenges, the traditional retail enterprises either actively or passively adjust the development mode in order to survive and develop in a constantly changing market environment. Many retail businesses are moving towards a full channel retail operation. Retailers interact with customers through various channels, including physical stores, Internet, mobile terminals, social media, direct mail and catalogues, which seamlessly link consumers' shopping experience in different channels and maximize the pleasure of the consumption process. 
 research shows that after 6 months of smartphone ownership, the probability of using mobile apps will increase by 40% when shopping in stores. The change of shopping behavior has greatly affected the conversion rate and average order size of storefront sales. By comparing traditional businesses with those that specialize in mobile applications for their own stores, the latter's customer conversion rate is 21% higher than the former. 
 these data reflect that the impact of mobile applications on consumers and physical stores is enormous. The impact of future mobile apps on store sales will increase exponentially. 
 this is both a challenge and an opportunity for traditional retail enterprises!