Exclusive Interview With Liu Hongying, Founder Of Hongying Brand

< p > Liu Hongying, the founder of Hongying brand, scattered 37 branches in the streets and alleys of Beijing. Each of them was alive and swaying, looking for customers who were in harmony with each other. They could also bear the loneliness of the viewer.

They grow like flowers, refuse barbarism and pursue refinement.

Hiding in the 800 square meters flagship store at the southwest corner of Ma Dian bridge reveals her attitude towards fashion and fashion industry.

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< p > the southwest corner of Ma Dian bridge is not prosperous, and few fashion people stop. Liu Hongying chose a flagship store which covers an area of seven hundred or eight hundred square meters, revealing her attitude towards fashion and fashion industry in a faint way.

In her exclusive interview, she saw the strange charm of a successful designer's brand gene.

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< p > < strong > storefront: the quantity is not "odd" < /strong > /p >

< p > a flagship store in southwest corner of Madian Bridge has a big horse made of old hangers.

That's what she did when she was traveling in Kampuchea, and hout worked in the bird protection organization.

Liu Hongying invited him to China to design for the store.

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< p > this little detail reveals the characteristics of Hongying storefront every shop is different.

But shops must be standardized and the most cost-effective.

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< p > Liu Hongying said, "I don't want more shops. I just want every shop to have its fantastic place". Making brand is not just about doing business, but doing business is bound to open more stores and wider retail outlets. Under such circumstances, the unified style is undoubtedly the lowest cost, duplication and expansion.

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Liu Hongying's "bizarre" is worth a lot of money, and the store's design cost is not small, but she thinks: "as long as we can show customers a shop that is informal, these efforts are worth it."

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< p > in 2006, Hongying began to design shop with young Chinese architects and interior designers in Italy, showing that spiritual connotation is a way of life.

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< p >, as the founder of the brand, Liu Hongying resigned from his work and resolutely began to pursue his ideals.

Everything started with canvas bag studios. The first batch of free horse canvas bags was born in Beijing in 1994.

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< p > < strong > window display: we need to show consumers' inner needs < /strong > /p >

In the old movie "Tiffany breakfast", Audrey Hepburn gazed at the jewelry window, which has become a memory of P.

Window is the first mirror of fashion products for consumers. Its posture needs to reflect the needs of consumers.

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< p > "display and window are not necessarily related to business, but must be associated with brands."

Liu Hongying said.

Many of the furnishings in the shop are not really related to clothes.

Indonesia's sofa, Spanish necklace, furniture, they occupy a lot of space.

"If there's a reason, it's sharing."

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< p > over the past two years, Hongying has worked with several Spanish artists to turn shop windows into galleries.

Today's window is designed with Spanish artist Fernando in the illustration of the story of Spanish liberty, a small flying horse, simple and innocent, wandering all over the world.

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< p > "wandering around the world" was Liu Hongying's original yearning. Now it has become a habit of life, and the brand plan is also developing.

That is the second brand of Liu Hongying's free horse this year. "Every season I use a theme that I once toured my country to design and cross border with artists from all over the world".

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< p > < strong > Life: the most gentle power is /strong < /p >

< p > in flagship store, Liu Hongying designed book bar, tea bar, pottery room, and even a professional dance studio.

"When I started designing, I felt like I didn't think so much.

This is supposed to be life, maybe there is a hidden value, but this value is hard to understand.

Liu Hongying said, "eager for quick success and instant benefit will only know how to sell with strong blood and chicken blood. If we want to go straight to the theme, we will not be able to cultivate our moods and impatiently. It is not better for our customers to stay relaxed and curious for a while." /p

When p recruits employees, she asks, "do you like flowers? Do you like small fish?"

This is the power of life, gentle but strong.

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