China'S Cross-Border E-Commerce Platform Is Also Facing Great Opportunities And Challenges.

< p > in recent years, China's foreign trade growth is slowing down, while cross-border electricity retail exports continue to heat up.

Recently, the general office of the State Council pmitted the opinions of the Ministry of Commerce and other departments on the implementation of the relevant policies on supporting cross-border e-commerce retail exports, and explicitly issued 6 policies, namely, inspection, collecting foreign exchange, and taxation, to support B2C cross-border retail business providers, and decided to implement them in all the qualified areas of the country starting in October 1, 2013.

< /p >

< p > according to Nanfang Daily reporter, in the current cross-border electricity suppliers in China, the trend of relying on platform is becoming more and more obvious. Among them, Alibaba's global online trading platform has become a "gold digester" for foreign trade companies. According to Shen Difan, the head of fast selling, the single day GMV (total turnover) in August has directly hit 100 million yuan mark, reaching the highest point in history.

"In fact, there will be a really high season next Christmas."

However, in the global competition, China's cross-border e-commerce platform is also facing great opportunities and challenges.

< /p >

< p > < strong > differentiated competition "bend overtaking" < /strong > /p >

< p > "the European and American markets have contributed most of the trading share to Ebay and Amazon, while fast selling has occupied more countries such as Brazil, Argentina and Russia. This trend will not change in the next 1~2 years."

In the view of Shen Di fan, the differential competition with other platforms on the world has won a broader market for Chinese sellers.

< /p >

< p > Yang Chao, a Yiwu electricity supplier, has been a foreign trade worker in cosmetics factories and luggage and leather goods factories. But in recent years, it has become increasingly difficult to do business.

In 2010, he signed up for speed sell to start cross-border B2C, and two couples began to represent products such as mascara, eye shadow and eyeliner of a cosmetics brand, and soon opened markets in Russia, Brazil and other countries.

In August 27th, he sold hundreds of orders.

"In the second half of the year, we joined the distribution of the Pentium razor and hired the new office."

< /p >

< p > Wang Guo Road from Shenzhen is a mobile phone seller.

"I am very optimistic about the market of foreign smart phones in the next few years."

He said that relying on the advantages of the Shenzhen mobile phone industry chain, he set up a team of about 50 people, whose products are exported to Southeast Asia and Russia, Britain, Canada and other countries.

One day in August 27th alone, he seized more than 1000 orders, and 600 of them were paid the same day.

< /p >

< p > previously, Yang Guoxun, deputy director of the state information technology advisory committee, said in an interview with the media that only 23 000 cross border e-commerce sellers were in Yiwu, Zhejiang commodity trading center. Statistics show that the total volume of Global trade in 2012 was US $18 trillion, of which 10 trillion US dollars were consumer goods.

The national development and Reform Commission data show that in 2012, China's foreign trade growth rate was 6.2%; cross-border pactions amounted to 2 trillion yuan, an increase of more than 25% over the same period, and the growth rate was much higher than that of foreign trade.

< /p >

< p > < strong > logistics becomes the bottleneck of cross-border electricity supplier < /strong > < /p >

Less than P, cross border retail is heating up. At the same time, e-commerce providers on different platforms are also facing bottlenecks such as logistics.

"Logistics is one of the biggest bottlenecks."

Shen Difan said.

According to the traditional mode of foreign trade, from manufacturing, trade, export, import, wholesale, retail......

There is a long chain, and cross border retail, from manufacturers (agents) to consumers directly, is to save all the links in the middle. To complete such "direct", we must have efficient logistics, exchange and other fast services.

At present, cross border retail is basically suitable for air express pportation, small volume and high value-added goods.

The fastest selling way was started from a few categories such as 3C, and now it has gradually developed into all kinds of products.

"Relying on the resources of China's world factory, the richness of commodities is incomparable to that of any other region."

Shen Difan said.

< /p >

< p > with the rapid development of cross-border e-commerce, the existing policies are no longer suitable for the needs of e-commerce platforms and enterprises.

The state has realized that foreign trade can not rely solely on commodities, and cross-border electricity providers have positive significance for the pformation and upgrading of foreign trade.

Cross border electricity providers differ greatly from traditional trade methods in terms of paction mode, goods pportation, payment and settlement.

According to the opinion, the specific supporting measures include: first, establish a new customs supervision mode for Electronic Commerce export and carry out special coordination; two, establish an export inspection and supervision mode for e-commerce; three, support the normal collection and settlement of enterprises; four, encourage banks and Payment institutions to provide payment services for cross-border e-commerce; five, implement tax policies suitable for e-commerce export; six, establish an e-commerce export credit system.

< /p >