Double Star: Borrow Brand To Gather Funds

Today's double stars have formed the largest marketing service system of China's footwear industry in 3000 chain stores across the country.

In order to speed up the gathering of funds and speed up the development, we should take advantage of the brand marketing advantages of Binxing and attract the social hot money into the ranks of chain stores of double star products. We will sell or choose to rent or reclaim large amounts of funds from the double star chain stores that we invested in in the past. On the one hand, we will continue to build stores and sell stores, realize rolling development, expand the market scale and brand influence. On the other hand, the two stars signed a fixed production agreement with some enterprises with a good production base but not strong market awareness, and injected management and production personnel to the new expansion line to seek greater advantages of brand-name products.

In the cooperation with these factories, the quality of products is the foundation and guarantee of brand operation.

For this reason, the double star summed up a complete set of quality management theory of double star, and put forward the "three" quality "big quality" viewpoint, and pointed out that the quality of the enterprise includes "product quality, work quality and service quality".

In the process of quality management, the first is to strengthen the quality control of raw materials, so as to prevent them in advance.

Designated processing plants must be purchased from fixed materials suppliers and shoe factories, and they are not allowed to purchase at random. Personnel stationed in factories should track to the scene to prevent shoddy products from affecting quality.

We have increased the inspection and control system for raw materials, semi-finished products and finished products, and established a complete processing and management system. We have strictly stipulated the quality of products, such as the color and quality of the raw materials, including the color picture, the label of the tongue and the label of the box.

The two is to cultivate the factory's moral quality.

The main factories of the order are guided by the theory of double star market, and communicate with each other on the basis of the idea of double star management. They use double star's corporate culture to educate, and use the quality management concept of "doing well the quality of products is the greatest virtue of doing good", and gradually let them improve the quality of products to the height of moral management, and turn the product quality from passive to active conscious behavior.

At the same time, strengthen the production plan management. In the production process, the double star group stationed factory quality control staff to track the whole process of order production, supervise the production and product quality, distinguish the quality shoes returned by the market, according to the order number and order number, and implement them to each processing plant and stationer, so that different measures can be taken to control and implement the responsibility, so that this year's quality shoe replacement rate has dropped significantly.

Three, we must do a good job in product development and do well in the quality of service work.

New materials with new materials, new styles, many colors, good quality and fine workmanship are being introduced. Using double weave sandwiches to help face materials, the sole is made of three DMD bottom and rubber self adhered PU bottom. This makes the facet soft and elastic, the soles are light and wear-resistant, and the insole is comfortable, breathable and deodorant, which has led the market trend.

They also set up a sample room on the Internet, and timely solicited the opinions of the agents. They not only made the agents earn money, but also promoted sales.