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Shandong Ruyi Restores Zhuang Ji Clothing Brand Into A Difficult Problem

2013/9/12 19:32:00 42

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Shandong Ruyi has been suspended for a long time, or is related to "eat" the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "assets. 
 Chuang Ji group, the top 500 Chinese private enterprises in the past, is well-known Wenzhou clothing enterprise, and is also widely involved in shipbuilding, real estate and other industries. 
"P >" Economic Herald reporter "after verification from the Wenzhou industry and Commerce Department, it was discovered that a garment company named Wenzhou Zhuang Ji a target=" _blank "href=" http://www.91se91.com/ "> dress < /a > Limited was established in August 30th. The two shareholders are Jining Ruyi Investment Co., Ltd. and Chuang Ji Group, with the contribution ratio of 51% and 49% respectively. The legal representative is the chairman and President of Ruyi group of Shandong, and Qiu Yafu, Ruyi chairman of Shandong. 
 but both parties are silent about restructuring matters. According to Wenzhou local media quoted Zheng Chenai, President of the Wenzhou clothing trade association, the move was made by Wenzhou clothing merchants association, which is an important measure to integrate and reorganize Wenzhou's clothing brand, so as to help Chuang Ji out of the crisis. 
 one side is in trouble and the other side is in a sense of freedom. After reorganization, how Shandong wishes to integrate its related men's clothing brand has become the focus of attention in the industry. 
 "in fact, Shandong Ruyi group has been extending to the garment industry from < a target=" _blank "href=" http://www.91se91.com/ "> textile" /a "to the clothing industry in recent years. At present, the road brand is dominated by men's clothing. Zhong Hong, director of the Information Department of Shandong Garment Association, said in an interview with a reporter. 
 unexpected. 
 clothing has achieved the brilliance of Chuang Ji group. As the 500 largest Chinese private enterprise in the past, Zang Ji brand was once regarded as "the ten most influential brand of Chinese clothing". However, the main industry is weak and the investment in the shipping industry is wrong, which has led to its distribution of assets. 
 public information shows that Chuang Ji shipbuilding industry was founded in 2004, with a registered capital of 300 million yuan and a total investment of 1 billion 272 million yuan. The financial crisis in 2008 caused the international shipping and shipbuilding industry to make a big loss, and Chuang Ji shipyard was affected by shipowners abandoning the ship, and its performance suddenly dropped to freezing point. 
 House leaking is a rainy night. After that, banks frequently lend money, and Wenzhou private enterprises fall into mutual trust crisis. The superposition of various unfavorable factors pushed Chuang chi group further into a predicament. 
Under the background of "P", the transfer of its clothing business has become a necessary choice. However, the Ruyi group from Shandong and Shandong, which is the main industry of wool textile industry, has become somewhat more unexpected than others. There are many famous clothing enterprises in Wenzhou and Zhejiang, such as YOUNGOR and Shanshan stock. 
Reporter P tried several times to contact Wang Xinfu, Secretary General of the Wenzhou clothing trade association, but failed to respond. In real name authentication micro-blog, he said that Chuang Ji clothing has been aligned with Ruyi, and Shandong Ruyi group's capital injection reorganization has been registered in Wenzhou Zhuang Ji Garments Co., Ltd. This is the successful reorganization of Wenzhou clothing and Shandong brand, and the successful alliance of Chinese garment industry brands. This important event will have a positive impact on Wenzhou and even China's garment industry. 
 and there are various signs that Shandong's Ruyi's restructuring process is still relatively early. Industrial and commercial registration data show that the newly established company has not much registered capital, only 1 million yuan. 
 poor market 
 affecting the prospect of recombination 
"P >" after the integration and reorganization of the clothing sector, the brand is a "Redemption", and the newly established clothing company will continue to use the brand of Chuang Ji. For the future development of the new company, Wu Bangdong, President of Chuang Ji group, recently revealed to the local media in Wenzhou. 
 but for the restructured side of Shandong, there are still many ways to really revitalize the brand. 
 first, the current performance and industry boom of enterprises are not ideal. Take Shandong Ruyi as an example, the China Daily reported that the company's total revenue in the first half of this year was 276 million yuan, up -33.60% from the same period last year, and its net profit was 1 million 909 thousand yuan, an increase of -75.60% compared with the same period last year. For the first 3 quarters, the company expects net profit to drop by 20% - 50%. 
 "affected by the weakening of international market demand and slowing domestic market demand, the wool textile industry has been greatly affected. The sales revenue growth of the company is lower than expected, and it can not completely digest the pressure of depreciation, labor and other cost elements. It is expected that the business performance of the 1-9 menstrual period will decline in 2013." Shandong Ruyi side said. 
 not only is Shandong good, but the whole garment industry is also in a bad state. 
 the data released by the National Bureau of statistics show that in the first 7 months of this year, the clothing of Enterprises above Designated Size (a) "_blank" href= "http://www.91se91.com/" > shoes < /a > hat and needle textile retail sales totaled 617 billion 400 million yuan, up 11.9% over the same period last year. Compared with the same period last year, the growth rate of 17% dropped by 5.1 percentage points. 
 the performance of another famous men's brand seven wolves in the first half of the year also confirms the downturn in the men's wear market. Semi annual report showed that seven wolves (002029) had to shut down 152 stores in the first half because of inventory pressure. 
 the operating income of the five main categories of jackets, sweaters, suits, trousers and coats in the first half of the year was down, with a decrease of 23.54%, 27.63%, 3.51%, 1.38% and 38.8% respectively. For this reason, the seven wolves said, "constrained by the dual pressure of capacity and inventory, China's economic growth has obviously declined, and terminal consumption has been weak." 
 multi brand integration into "/p".
It is not the first time for P to buy clothing brand in weak market for Shandong Ruyi group. In July 2010, Ruyi group, a subsidiary of Shandong Ruyi group, acquired the Japanese apparel giant RENOWN company through its private placement and became the largest shareholder of the company in Shandong. 
 as a clothing enterprise with many brands, RENOWN was founded in 1902 and is a well-known Japanese listed company. Affected by Japan's economic downturn, the company has been operating poorly in recent years, accepting the injection of Ruyi group, aiming to consolidate its financial system and expand its market share in China. 
 for the acquisition of RENOWN, Qiu Yau has said that the group has acquired an advanced brand enterprise in Europe, and has such a brand partner in Japan, coupled with China's huge market and desirable manufacturing technology, it can be described as "four in one", "I believe it will accelerate the strategic transformation of enterprises." 
"P" refers to the European brand enterprise, that is, Italy brand road Garner, which was purchased by Ruyi group before Shandong. After buying the clothing assets of Chuang Ji group, the focus of the industry is how Shandong will integrate its many clothing brands. On the morning of the 10 th, the newspaper reporters repeatedly called the propaganda minister Liu Kai of Shandong Ruyi group, but they were not connected. The follow-up progress of this matter will be followed by reporters.