Hongxing Erke Bet On The Weightlifting Team To Win The Battle For The First Gold.

The women's 10 meter air rifle and the women's weightlifting 48 kilogram class finals, which were dubbed "the first gold business war" by the Beijing Olympic Games, ended on the morning of August 9th.

The local sports brand Hongxing Erke finally pulled a game in the contest with "big brother" Lining: Chen Xiexia pressed Tully to win the first gold medal for the Chinese sports delegation.

Yesterday, Wu Rongzhao, vice president of Hongxing Erke group, said in an interview with "daily economic news" that the company had prepared two plans beforehand for the first gold competition, and at 10 a.m. on the 9 day, the president also personally pressed the weightlifting hall.

Although Lining lost in the first gold battle, he made a big hit in the opening ceremony on the evening of 8.

The company official told reporters that Lining will continue to invest heavily in sports marketing.

The "key packaging" Chen Xiexia "Chen Xiexia will be the key packaging object of the company. After the Olympic Games, viewers will see her endorsement of the new advertising."

Yesterday, Wu Rongzhao, vice president of Hongxing Erke group, told the "daily economic news" that Hongxing Erke signed a contract with the weightlifting team more than 1 years ago as the main sponsor because of the good luck of the Chinese women's weightlifting team's "first gold" opportunity.

Next, Hongxing Erke early launched the "first gold" concept of public opinion.

In January this year, Wu Rongzhao first mentioned to reporters the company's expectation of the Olympic "first gold".

Before the August 9th competition, the media had made a lot of speculation about the first gold competition of several sports brands.

In the morning of August 9th, Wu Rongzhao and his colleagues sat in front of the television watching the first event of the Olympic Games, the women's 10 meter air rifle. The performance of defending champion Tully made the returnees feel complicated and "lost and excited."

The loss is because Tully finally failed to win the first gold medal for the Chinese team. The excitement is that the next weightlifting competition has the opportunity.

Wu Rongzhao said, because the company began to watch the competition 1 years ago, when the 10 point started, President Wu Rongguang even appeared at weightlifting hall to press for the spokesman.

Fortunately, Chen Xiexia finally won the Chinese team's "first gold", so that the company can get its wish.

The two set of plans to deal with the "first gold" reporter has also excavated an important detail in the interview. The enterprises competing for the Olympic "first gold" have long taken account of various situations.

Wu Rongzhao revealed that due to the time of shooter competition, Hongxing Erke set up two plans for China's first gold medal before the start of the August 9th competition.

"Of course, there is no need to say another plan now."

As for the Li Ning Co, which sponsors China's shooting team, it did not show much loss in the interview with the daily economic news.

"Li Ning Co has sponsored 4 hot Olympic teams such as gymnastics and shooting. Unfortunately, this shooting team failed to win the first Olympic gold medal, but this will not change Li Ning Co's consistent support for sports.

Sponsorship of Olympic teams is not entirely commercial sponsorship, but more with sports spirit. "

Colleagues believe that Lining should not lose.

In the opening ceremony of the Olympic Games, which was called "the first gold medal" by many foreign media, the Li Ning Co has already been in the limelight.

The main torch bearer of the Olympic Games is Lining, who has been in office for more than 3 minutes. The attention of more than 4 billion people has greatly enhanced the intangible value of the biggest sports brand enterprise in China, especially contributing to the internationalization strategy of Li Ning Co.

Many brands curve marketing Olympic Games for the "first gold" competition ended, sports brand internal marketing personages believe that the Olympic Games biggest benefit industry should have been the sports brand, but this Olympic Games official Beijing Olympic Games sports goods industry's partner only then Adidas, other enterprises, including Nike, Reebok these international giants, also only through sponsorship sports team's form curve marketing, the Olympic Games element pplant to own brand image.

"From the first weekend's competition, the shooting team and the weightlifting team are the same."

As of yesterday, the shooting team has won 2 gold medals, 1 silver medals, and the weightlifting team has won 4 gold medals. But the shooting team as sports marketing concept and element should be richer and more fashionable than the weightlifting team. This is an important reason for a group of enterprises to choose shooting teams including Lining, SKYWORTH, Wuliangye and so on.

"Sports marketing of Chinese enterprises is difficult to compete with international brands from the perspective of scale and history, and for domestic enterprises, it is more to seize some opportunities."

According to Wu Rongzhao, the marketing cost of Hongxing Erke is about 400 million yuan this year. Although the sales volume of the company is already about 2000000000, compared with that of the company, it is still small compared with the sponsorship fee of 1 billion yuan Adidas.

He said that the opportunity is particularly important with rivals who are not in an order of magnitude, and this "first gold" is a good opportunity.