Dialogue With The Chairman Of The Company

< p > "Yi Li Qi" is the only local clothing company across the whole range of men's wear and needlework in Xinjiang, including four seasons, including suits, shirts, sweaters, fur coats, bags and so on.

On the occasion of the coming of the second Fashion Festival, the reporter interviewed the chairman and general manager of Xinjiang Yi Li Qi Clothing Culture Development Co., Ltd.

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< p > reporter: the second Asia Europe Silk Road garment Festival is coming soon. How does Li Li prepare for the costume festival? < /p >

< p > multi force: the Eurasian Silk Road garment Festival is a major event in Xinjiang's clothing industry.

In fact, for us, preparations for the second costume festival have already begun since the end of the first clothing festival last year.

Originally, last year's clothing festival, we plan to launch a fast fashion brand "seresiye" for young people. We have been preparing this brand for 5 years.

However, because some key issues were not resolved, they could only be postponed last year.

After the Spring Festival this year, we began to work together with our Malaysia partners and Turkey's company.

At present, trial marketing has begun, and the effect is very good.

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< p > we will show the most characteristic fast fashion brand "seresiye" in the costume festival.

I hope that the festival will become a platform for seresiye to be understood by more Chinese and foreign friends.

In addition, this clothing festival brings us a display of the series of products of Li Li Qi and autumn and winter.

This exhibition, Yi Li Qi, has prepared nearly 200 sets of products to participate in the fashion show, due to the limited time of the exhibition to 80 sets.

The clothing festival Li Li Guang's investment in products is more than 500 thousand yuan.

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< p > reporter: < a href= "http://www.91se91.com/news/index_c.asp" > "Li Li Qi < /a >. What is the direction of development, characteristics and location in Xinjiang? < /p >

More than p: as a famous trademark in Xinjiang, Yi Li Qi is a business casual dress brand for Xinjiang and Central Asian markets.

In the fierce competition of garment market in China, fast and fashion oriented product R & D capability is the core competitiveness of Yi Li Qi, which is the biggest difference between us and domestic and foreign strong competitors.

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< p > Yi Li Qi is always trying to perfect the combination of national characteristics and international fashion. This attempt runs through the whole development process. This attempt brings surprises to Li Yi and is also a driving force for progress.

Yi Li Qi product positioning is high-end, which determines the fabric selection, technology, processing and so on must continue to reach a new height.

We hope that in the near future, Yi Li Qi can become a famous clothing brand in Central Asia.

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< p > reporter: what is the harvest and experience of attending the clothing festival? < /p >

This is the second time that Yi Li has participated in the international garment festival of the Eurasian silk road this year. P

Last year, for the first time in the fashion festival, my personal impression was: This is the clothing festival of Xinjiang's local enterprises.

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< p > in fact, Urumqi has held a lower level costume festival before, and we have participated in it.

However, for the clothing enterprises in Xinjiang, we always feel like an outsider. Although the organizers have spent a lot of money, they still feel that the effect is not good and a little ungrounded. It has little effect on the development of the local garment industry.

I remember that when the Urumqi clothing festival was held in 2006, one Li Kai opened in the first store in Central Asia. This first store dedicated our great efforts. This is China's first truly exclusive store in Central Asia.

In the past, Chinese clothing was sold on the stalls in Central Asia.

We shipped from the country to the complete shelves, decoration investment is also large, light from products and so on invested nearly 2 million yuan.

Although the store is located on the 3 floor of the shopping mall, and only one Li Yi clothing store is from China when it opens, the ambassador will visit the store on the 3 floor to see our store.

This time, we hoped that the clothing festival could publicize the "Yi Li Qi" brand, just to promote the opening of new stores in Central Asia, but we didn't even take the booth, only participated in a fashion show, and the dress show was arranged at 1 o'clock in the morning.

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P > --EndFragment--! Last year for the first time in the clothing festival, our booth is the best. The time for the fashion show is basically selected by the local enterprises. The media reports that the enthusiasm of the enterprises in the territory is very touching.

Through the first clothing festival, we publicized the brand, and learned many advanced business concepts through various exchanges with other colleagues and through various thematic activities of the clothing festival.

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< p > reporter: from the angle of enterprise, talk about the prospect and suggestion of Xinjiang garment industry development.

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< p > multi force: I think Xinjiang has a bigger advantage in developing clothing.

Xinjiang a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > is very backward compared with the mainland. This kind of backwardness is huge. This backwardness is an opportunity, indicating that there is great room for development.

As a major textile raw material Province, Xinjiang has the advantage of raw materials, and has the export advantage as the frontier. As a minority nationality region has the advantages of national costume culture, relying on these advantages, with the strong support of the government, Xinjiang clothing will surely have a faster and better development.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > fast fashion > /a > brand.

< p > to meet the convening of the second Asia Europe Silk Road garment festival in Xinjiang, Xinjiang Yi Li Qi Clothing Culture Development Co., Ltd. recently launched the "Li Si" fast fashion brand "silasia" and held a press conference and product exhibition.

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< p > as Xinjiang's largest national clothing and apparel enterprise, Xinjiang Yi Li Qi Clothing Culture Development Co., Ltd. attaches great importance to the development of new products and the popularity and leading of ethnic costumes.

"Turkey" is a fast fashion clothing brand jointly launched by its joint company in Xinjiang and young people in Central Asia.

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< p > it is understood that the "Silas" trademark "seresiye" is originally "seres". It is a European country's address to ancient China, meaning the silk country.

The product style of "seresiye" brand is fashionable and has national characteristics.

The "seresiye" brand wants to convey a message that the brand can also be parity, and that national culture can be combined with fashion.

The "seresiye" brand represents a way of life for young people, which reflects the independent personality of young people.

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< p > in the future, the "seresiye" brand will create a fast fashion brand for young people in Central Asia and enter the markets of Western Asia, Turkey and Russia.

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< p > on the day of the press conference, a Li Yi costumes exhibition was also held. The exhibition was divided into two parts: Men's wear and women's wear.

Men's wear includes men's woolen sweater, cashmere coat, suit, leather shirt, T-shirt and so on. Women's wear mainly includes classic women's sweater, jersey dress, lady's fur, down clothing, Korean knitted jacket, high-end women's bag, etc., which has a total of 30 products.

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