Haining Home Textiles Highlights The Overall Innovation Capability Of Regional Brands

Recently, the nineteenth China International Household Spin Products and accessories (Qiu Dong) Fair ended in Shanghai. The Haining home textile group performed brightest. The more than 170 enterprises wrapped up two pavilions and became the largest local exhibition group.

　 "Embracing" brand

Pushing the pillow full of love

On the T stand in front of the booth of Haining Hai Chao Industrial Co., Ltd., two models walked around, showing the brand of "embracing" pillow, attracting many merchants to stop watching. Feng Guo Fei, general manager of the company, briefed reporters on the company's main theme of "holding a hug" brand pillow, playing the slogan of "love me and hug me", fully explaining the theme of "youth, fashion and festival". The company has launched 18 series and more than 600 pillows. These products are fashionable and beautiful in style and style. They are made by China, Britain and Italy. Designer Cooperation took six months to design carefully. It is also known that on the day of the opening ceremony, a total of more than 80 domestic dealers asked to join the brand of "embrace one embrace". Feng Guofei said that the situation of red hot joining is gratifying. This is also a breakthrough point for the company to transform its domestic trade. In the future, it will strive to build the first brand of Chinese pillows.

　 Leather textile

R & D will breathe "technology skin"

Through technology innovation to win the market, this is a large number of Haining. Home textile enterprise The path of transformation is being explored. Entering the exhibition area of Zhejiang leather textile Co., Ltd., the reporter saw a live demonstration: the water of a bottle is quiet without waves, and the water of another bottle is constantly bubbling. Li Yongming, deputy general manager of the company, explained to reporters that the blister in the bottle is breathable, moisture permeable and environmentally friendly. This is the "technology skin" that the company will breathe. The product also has the characteristics of yellowing resistance, friction resistance and easy decontamination. It is mainly used for sofa, automobile interior decoration, etc. clothing Bags and engineering decoration. Li Yongming also told reporters that the company has always attached great importance to the comfort and environmental protection of the product. This product has both the texture of cloth and the characteristics of leather and textile, which is truly beautiful and comfortable. Li Yongming also said that the company is going to expand its plant and add 3 production lines. Nissan is expected to reach 60 thousand meters. In the next 3~5 years, the new product will bring considerable economic benefits to the company.

　 "Yijia love" brand

Build "one stop procurement booth"

The leading enterprises in Haining home textiles, Zhejiang Yijia love household products Co., Ltd., through highlighting the concept of creating the whole household soft cloth art, guides consumers to make overall household soft clothing consumption, and create "one-stop procurement booth" to enhance their competitiveness. In the special booth of Zhejiang Yijia home furnishing Co., Ltd., reporters saw the perfect combination of sofas, curtains, carpets, wallpaper and cloth art, forming a dynamic display screen, so that many merchants and visitors stood here, enjoying it. The company responsible person told reporters that the exhibition was dominated by foreign trade products, and the company brought new products such as jacquard, flocking, embroidery and cutting, and made many innovations in product technology. There were more than 700 styles in the exhibition area, mainly facing the specific customers in Eastern Europe and the Middle East.

　　 Haining home textiles The efforts of the enterprises were unanimously recognized by the merchants at the Shanghai home textile exhibition. It is understood that during the 3 day exhibition period, more than 170 enterprises of the Haining home textile exhibition group reached 350 million yuan with the intention of Chinese and foreign merchants, accounting for 50% of domestic trade and foreign trade.