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    The Seminar On Revitalizing Han Style Clothing Will Be Supported By The Government.

    2013/9/17 20:18:00 11

    TextileBrandFashion Brand

    "Revitalizing Han school" Clothes & Accessories At the seminar, Tang Liangzhi, mayor of Wuhan, said the government would increase its support.


    "Revitalizing the Han faction, like the high-tech enterprises. clothing The revitalization of Han style clothing is listed as one of the ten strategic emerging industries in the city. Yesterday, Tang Liangzhi, mayor of Wuhan, said so when he participated in the seminar to create a fashion industry and revitalize the Han style clothing.


    It is reported that, at the seminar, the representatives and clothing industry experts of Han style clothing enterprises analyzed the current situation and problems of Han style clothing, analyzed the prospects for the development of the clothing industry, and put forward suggestions for developing the Han style clothing.


    Han style clothing ranked sixth in the country, but "worse than human".


    Li Jize, President and General Chamber of Commerce of Wuhan Federation of industry and commerce, said that the clothing industry is one of the traditional industries in Wuhan and one of the dominant industries. At present, there are more than 1600 clothing enterprises in the city, employing more than 40 people, with an annual output value of nearly 50 billion yuan, and export earning $more than 500 million. Han style clothing ranks sixth in the same cities nationwide.


    However, in the first place in China, the market competition level and development momentum of "Han style clothing", which are the first to display regional brands, are "getting worse than people". Wuhan has not only failed to become the center of women's clothing in China. Some famous brands such as Longxiang, Qi Qi, Taihe and China and Britain have disappeared. Once proud of the regional clothing brands, Shenzhen has been catching up with Shenzhen, Beijing, Shanghai, Chongqing, Hangzhou, Ningbo and other cities.


    "The total volume is not large, the number of famous brands is very small, the value of products is low, the phenomenon of homogenization is serious, and fabrics rely on foreign aid, and the profits are greatly lost." Li Jize thinks that Han style clothing is not creative enough. Designer "Southeast flight" phenomenon is prominent, policy support is less, production conditions are poor, enterprises are scattered, industry is not matched, and the sense of Baotuan is not strong.


    Han style clothing should dare to enter the capital market.


    Tang Liangzhi believes that clothing is always the sunrise industry, but the times are different, people's demand and quality of clothing are different. In his view, economic development and clothing are positively related. At present, the apparel industry is facing new opportunities. Enterprises and designers need to create demand.


    "Clothing enterprises change their way of thinking is the top priority." Tang Liangzhi's example in Hanzheng Street mode clothes Version, enter the fabric in the afternoon, produce at night, and sell it in the morning of the second day. Always imitating others, second class thinking can't do first class products. He said that Han style clothing should be designed independently and should be the first.


    He also mentioned that business model innovation is king and good things will be sold. He suggested that Han clothing enterprises dare to enter the capital market, take the road of financing and listing, raise more capital and strengthen development.


    Tang Liangzhi said that the government will increase its support to revitalize the Han style clothing, like the high-tech enterprises, and revitalize the Han style clothing as one of the ten strategic emerging industries in the city. The government makes a top-level design for the industry, comes up with specific plans, plans and builds a comprehensive industrial park of Han style clothing, and draws lessons from other areas' practice of constructing the garment industrial base, and proposes to plan a new comprehensive clothing industrial park with a scale of 3000 mu.


    Build fashion platform and introduce fashion exhibition


    Wuhan Spin Zhong Anhua, a professor at the university clothing Institute, thinks that the fabric has always been a short board of Wuhan's clothing industry, and its dependence on the outside world is too large.


    She said that fashion week in France and the United States and other European and American countries is one year faster than China, while Korea is half a year away. She suggested setting up a fashion platform in Wuhan and introducing fashion fairs. In addition, a scientific research team should be set up to innovate in a planned way. For example, the innovative team of some garment enterprises in Zhejiang will go abroad for research every month.


    Finally, she thinks that when Han style dress is strengthening the characteristic innovation, it should find the accurate location and stick to the position. No matter how innovating, it will not change the position, so it is easier to play the whole brand in the whole country and even abroad.

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