Lining Ignited The Olympic Flame And The Stock Price.

According to the Shanghai business daily, the most exciting moment of the opening ceremony of the Olympic Games is that Lining, a gymnast prince, pformed himself into a torch to light the Olympic flame. He not only ignited the Olympic flame of Beijing, but also ignited the price of its 02331.HK.

From the opening day of the Olympic Games to yesterday (11), two trading days, Li Ning Co's share price has increased Lining's strength by more than HK $200 million.

Li Ning Co has reversed the trend of the fall and the opening ceremony of the Beijing Olympic Games has won a worldwide audience with a total audience rating of 4 billion.

When Lining was struggling to run and ignite the Olympic torch in mid air, the opening ceremony did reach a suffocating climax.

Although the impact of this scene on the future performance of Li Ning Co stock remains to be verified, the image of the hero of the prince of gymnastics has penetrated into the hearts of investors.

At present, this fire not only ignites the glory of Beijing Olympic Games, but also ignites the enthusiasm of Li Ning Co stock.

Data show that Li Ning Co shares rose yesterday in the A shares and Hong Kong stocks fell slightly, the early opening of 2.17% higher than 18 Hong Kong dollars, the middle reached a high of 18.66 Hong Kong dollars, or 5.6%, closing at HK $18.24, rising 3.519% throughout the day.

Before that, Li Ning Co's share price has fallen from HK $20 to about HK $17 in the last half of the month.

When it was speculated that Lining might be in charge of lighting the torch at the opening ceremony, the company's share price swept away and rose sharply, and rebounded 3.7 percentage points last Friday. In the first trading day after the opening of the Beijing Olympic Games, the company's share price continued its efforts, and it rose against the market when the Hang Seng Index fell A shares fell 26 points.

The company's share price has been ignited and reversed by Lining's flying Apsaras, and Lining's own business has also benefited greatly.

Data show that as of July 11th, Lining owned about 266 million 800 thousand shares of the company, including a share controlled by a company owned by his brother, and estimated that Lining's net worth rose more than HK $200 million in 2 trading days.

Lining hopes to achieve world fifth although not the sponsor of this Beijing Olympic Games, but Li Ning Co still signed a contract with CCTV.

According to the contract, all the CCTV crew members had Li Ning Co logo on their clothes during the Olympic Games broadcast.

To this end, the company's competitors have accused of its illegal marketing, but the relevant departments of the Li Ning Co survey results showed that the company did not violate the Olympic rules.

At the same time, Lining was also a provider of sports apparel in China, Spain and Sweden at this Olympic Games.

The company's ambitious plan is to become the fifth largest sports brand in the world by 2018.

Li Ning Co shares rose as the group chairman lit the main torch, but the fire did not seem to affect other sporting goods stocks listed in Hongkong.

Yesterday, Anta sports (02020.HK) continued to drop, closing at HK $5.56 / share, down 3.304%, and XTEP International (01368.HK) plunged 20.833% to HK $1.9 / share.

In this regard, some commentators believe that Lining, the last torch torch of the Beijing Olympic Games, has completed the final lighting ceremony. It is the best free advertisement for its namesake brand, which can greatly enhance its brand awareness and value.

But for other sports brands, this can not bring any benefits.

Moreover, before the industry experts have expressed concern about the excessive expansion of domestic sporting goods, the overall downward trend in the overall stock price of the industry is temporarily difficult to change.