The Scale Of Infant Clothing And Daily Necessities In China Can Reach 227 Billion 980 Million Yuan.

< p > at present, China's 0-14 year old children reach nearly 300 million, ranking first in the world. In 2012, the consumption market of Chinese children's clothing has exceeded 100 billion yuan. It is estimated that by 2015, China's children's wear market will reach 120 billion and other market data. After 80 parents become the main group of children's clothing consumption, they have strong purchasing power, new consumption concept, family planning structure brought by family planning and other consumption stimulating factors, and children's clothing market is a potential market that can't be underestimated.,

< /p >

< p > not only the market potential is in sight, but also the profit that the business chases is reflected in the children's clothing products. The profits of the high-end children's wear brands are very high, and the highest can be up to 50%. According to the report of American consulting firm frost Sullivan, in 2010, the market scale of Chinese infants < a target= "_blank" href= "http://www.91se91.com/" > dress /a > has reached 34 billion 800 million yuan. It is estimated that by 2015, the consumption scale of Chinese infant clothing and daily necessities can reach 227 billion 980 million yuan.

In view of this, China's children's wear market is truly a legendary cake.

< /p >

< p > adult > a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand has set foot in children's wear market < /p >

< p > as we all know, the adult clothing market is weak and nearly saturated. The children's wear market is a new blue ocean to be developed. So many famous brands are involved in the children's clothing industry. The international famous brands BabyDior, Burberry, Fendi, D&Gbaby, ARMANIJunior, Gucci, sportswear brand Adidas and Nike are also not to be outdone. They are stepping into the children's clothing industry with strong strength, and the sales volume in the domestic market is also very impressive.

< /p >

< p > domestic brands are numerous. Sports brand XTEP, Anta, 31st degree, Lining, adult clothing brand seven wolves, wedding birds, Jiangnan Buyi, GXG, underwear brand love and cat people can not avoid the popular market of children's clothing, and the pace of stepping forward is faster and faster.

< /p >

< p > foreign children's wear brands begin to enter the domestic market < /p >

< p > in addition to the brand name of adult clothing, the children's clothing market in many foreign countries also began to enter the domestic market in the form of cooperation or authorization to divide up the cake.

< /p >

< p > cartoon brands that enter the Chinese market by means of authorization, such as Winnie the Pooh, Mitch Miao, Babu bean and Snoopy are also a form of international brands entering the Chinese market.

These brands also occupy a certain share in the domestic market, basically the operation authorized by foreign brand owners to domestic companies.

< /p >

< p > traditional local brands start playing concept cards < /p >

< p > with the popularity of big brands in children's clothing market, the domestic children's wear brands are beginning to feel pressure and frequent new ways to add value to the brand and attract franchisees and consumers.

< /p >

< p > domestic local children's clothing brands such as pig, banner, fashion fish, Parker, tick, red, yellow and blue have also begun to seek breakthroughs, or combine animated products into products, such as big brother, combining animated children's product line with animated cartoon as the prototype. The idea is very distinctive.

< /p >

< p > or the brand is more subdivided. In view of the different age groups and consumer groups such as pig and pig, from 2011 onward, only a single brand situation has been changed. The multi brand strategy has been fully implemented. On the basis of the original main brand "little pig banner", the brand POOK (Peng library generation), which is the main line of the two or three line market, and the baby brand ERHERME (love child Hema) have been launched.

< /p >

< p > I believe that with the emergence of more children's wear brands, the market will have a new situation. Too many brands will bring more competition, not only the competition of products, but also the competition of price and quality. The development of brand will become the only way for clothing.

< /p >