China'S Shoes, Hollywood'S Feet

Background: Recently, at the opening ceremony of the Beijing Olympic Games, in the spectacular Tai Chi performances of 2008 people, a careful audience found that all the actors were wearing domestic "leaps" sneakers. The shoe that disappeared almost 25 yuan in the mainstream market was a great splendor in the opening ceremony. This sneaker belonging to the Chinese fashion memory of the last century is returning to the 2008 fashion stage.

Not only that, even Hollywood stars have become fans of "leap".

In China, it has a history of more than 40 years, and its price is only 20 yuan.

In Europe, its value has increased at least 25 times to a stunning 50 euro (about 500 yuan). Not only that, but the French magazine, the most authoritative fashion magazine "ELLE", has also written for it. Its fans have now crossed the showbiz and fashion circles.

Orlanndo Bloom, who starred in the Lord of the rings and Pirates of the Caribbean (OrlandoBloom), was dressed in China when he appeared in the movie studio in Manhattan and shot New York (NewYork, ILoveYou).

There is also news that the hot cover girl Anna Nicole Smith (AnnaNicoleSmith) will personally speak for the "leap".

Overseas sales of "Hui Li" shoes to 50 euros have been reported by the media. Similarly, the price of "back force" shoes, which are also popular among European and American people, range from 50 euros to 120 euros in the overseas market (equivalent to RMB 500~1200 yuan / double).

Reporters browsing the homemade "back" shoes official website found that the price of shoes in the domestic 45~96 yuan.

According to reports, China's "back" shoes sold abroad "sky high" news was published by French students on the mainland website, triggering a heated discussion among Chinese netizens.

Why do Chinese goods become fashionable and popular among foreigners?

A reporter called the Ministry of foreign trade of Shanghai Hui Li shoes industry Co., Ltd., consulting the foreign trade department of Huili shoes industry Co., Ltd., and the selling price of Huili shoes abroad is far higher than domestic reasons. The reply of the staff is that after export, the price of shoes is determined according to the local consumption situation, and the headquarters can not be controlled; the reason why the price is relatively low in the domestic market is that the market positioning of the power shoes is like this, too expensive to buy.

It is precious for foreigners to evaluate the popularity of these domestic sports shoes abroad. It is because the product packaging and marketing strategies need to be improved. ECCO shoes designer Zhang Xin has different views on this.

He told reporters that it may be because of different cultural backgrounds that netizens believe that the part that should be improved is not the same among many foreigners. They believe that the original taste is precious.

Zhang Xin said that one of his friends in Italy had opened a shop in Beijing to run a single product belonging to the last century.

The storefront design is simple, without gorgeous decoration.

The back shoes are on top of the cowhide box, and the cap is on the shelf, which makes people feel as if they have come to an old brand in Wangfujing.

This Italy friend thinks that this arrangement is beautiful, which is the taste of China.

Zhang Xin is a symbol of Chinese culture. He always works in the UK. In his view, the reason why "Hui Li" and "leap" are popular abroad are foreign friends' curiosity and enthusiasm for Chinese culture.

In their eyes, Chinese cultural symbols can be divided into two categories according to the times: traditional and modern.

Traditional, such as gossip, Taiji and ancient Chinese calligraphy and paintings from the East.

Modern cultural symbols refer to Chairman Mao's badge, five pointed star hat, eye exercises, permanent brand bicycles and back shoes.

Zhang Xin believes that like foreigners in pursuit of products imported from abroad, the "foreigner"'s love for "back force" and "leap" is reciprocal in terms of emotion.

For example, the "phoenix" and "permanent" bicycles, which were born in the mid 80s of last century, have been photographed in front of the Tiananmen by the old bush. The 750 motorcycles of the Yangtze River, which were born in 1957, have been constantly modified by foreign fans, and wearing fashionable sunglasses and wearing beautiful punks to ride them to the streets is a fashion.