The Twelfth Asian Textile Conference Accelerates Brand Building

"Technology makes luxury goods to meet consumer demand, and fashion is committed to making ordinary goods a luxury." As the twelfth Asian Spin Hu Song, deputy director of China Textile Information Center, vice president of China Fashion Color Association and general manager of China Textile and garment brand pioneer park, said that the contribution rate of science and technology and brand contribution rate are two important points of the industry development that China Textile Industry Federation has advocated for many years. The China textile and garment brand pioneer park is just a platform for integrating technology and fashion into 2013.

At present, China's independent brand building is still in its infancy, and a number of outstanding brands such as admiration, elegant and daily broadcasting are growing rapidly. They compete with the international brands in the core shopping malls of the first tier cities in China, and promote the continuous upgrading of the value chain, and become the leading and important driving force of industrial development. The target group of the park is this kind of excellent brand. How to meet the needs of these fast-growing brand enterprises and their partners, and provide a world-class and domestic leading service and platform through the integration of international and domestic authoritative professional and industrial resources, and comprehensively enhance the brand's design, R & D and fashion expression ability is the key consideration of the construction of the park.

　　 Focus on promoting industry development

China Textile Clothing brand Pioneer Park is an industrial Creative Park Co constructed by China Textile Industry Federation and Shanghai Songjiang District government. China Textile Industry Federation aims to promote the development of the industry, and the government of Songjiang District of Shanghai needs the transformation and upgrading of the regional industry, the common starting point and its own advantages to achieve the cooperation of the time, the place, the people and the cooperation.

These fast developing excellent clothing brands are the core driving force of the textile and garment industry, and have promoted the collaborative development of the excellent textile fabrics enterprises and the first-class designer studios and related professional service agencies in the upstream, and promoted the development and continuous improvement of the industrial chain. Therefore, the park regards the excellent brand enterprises as the target group, and hopes to promote the development and upgrading of the whole industrial chain by helping the breakthrough and upgrading of the independent brand.

The park not only regards the service of the brand enterprise as the main part of the industry resource organization, but also takes every aspect of the construction of the park as the requirement and innovates and takes the lead. All the buildings in the park are based on intelligent and ecotypic green buildings, and create a symbol Park of low carbon ecology, integration of technology and new life style.

　　 Communication creates value

Hu Song said that the park concentrated on outstanding brands, and hoped to create an industrial ecosystem that could promote each other and develop itself. The overall planning of the park covers an area of about 1300000 square meters. At present, a more than 230 thousand square meter phase will start 50 thousand square meters of construction, with a total construction area of 140 thousand square meters. It includes 14 independent office buildings and 1 fashion art centers with 60 thousand square meters. The first level of the park is the display space of the corporate image, the brand building, the life style experience hall, and the brand as the entity to be visited.

Upon completion, it will introduce garment brand's corporate headquarters, design R & D center and brand operation center, as well as designers, studios, brand consulting agencies, professional training institutions and other brand industrial chain upstream and downstream partners. The formation of a more optimized and suitable for brand development of the fashion industry ecosystem.

How to provide an open and private communication exhibition space for these outstanding brands? After many ponder, the park chooses to create an independent communication space with a semi enclosed design style. Creating a large area of public space, enabling enterprises to exchange, organize small activities and so on, and this approach is also more conducive to the park to make beautiful landscapes, so as to greatly enhance the office comfort of R & D designers, and on the other hand, the external image of enterprises is better.

Worried about the long-term homogenization phenomenon, will such a common communication platform bring trouble to the excellent clothing brands? Hearing the reporter's question, Hu Song said that this is an excellent brand ecosystem, similar to the elite clubs in the society, and the brands that can be stationed are excellent brands with strong independent innovation consciousness. "Brand style is not plagiarized." Hu Song's easy words are full of confidence.

　　 Never ending Exhibition

Hu Song said that the outstanding brand of the industry now attaches great importance to cultural construction, and some enterprises have set up their own dress Museum, silk museum and underwear Museum. They pay attention to fashion expression, with all kinds of high-end. Latest fashion Zhou launched cultural marketing for the stage.

The office buildings designed by the park plan a reasonable tour route for the company's image display area, as well as different traffic routes between the guests and the office staff. In addition, there are fashion publishing centers and fashion culture communication centers in the fashion art center. It provides a multi angle and multi aspect expression for the corporate image display.

On the other hand, through a large number of visits and in-depth surveys of brand enterprises, we realize that through the effective integration of color supply chain management, information analysis, fabric application, quality control, social responsibility and other professional resources, we can build an intensive professional service platform, and build a brand development platform with good industrial ecology, which will help promote the development of excellent brands.

To this end, the park has set up professional service modules such as China fashion fabric exhibition center, fashion information service center, China Fashion Color Association color innovation center, and China Textile Industry Federation testing center. It also provides a long-term and long-term communication platform, a never-ending exhibition, which will be held regularly and for a long time. "We are doing two such activities almost a month. The market is very good. We are still groping and making progress. We hope that the better we can do, the more we will meet the needs of the upstream and downstream enterprises." Hu Song said.

This professional service platform is also open, and we will continuously absorb outstanding service enterprises and institutions, and provide targeted and high-quality services for brand enterprises. So that enterprises can enjoy the world-class professional service of industry chain without leaving home.