Suning Line Two Customers Sharing Online To Attract Baigou Leather Enterprises To Enter

< p > "if sunning is compared to a large ship sailing far away, then the merchant is the ship's oar on this large ship.

Only when we share the same boat, can this big ship sail to a wider ocean.

In September 12th, a businessman who participated in the a href= "http://www.91se91.com/news/index_c.asp" > Suning /a > open platform strategy bulletin and Platform Alliance conference was used to describe the relationship between Suning and merchants.

Some businessmen think that the open platform is an ecosystem, with both natural selection and survival of the fittest.

The test is the ability of the whole platform to adjust itself and the self adaptability of the business.

From the 1 to the 3 platform, Suning platform tries to provide a better platform environment for suppliers.

For many suppliers, Suning's "three exemption, two low, one guarantee" open platform policy is making a wise decision in the right time.

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< p > < strong > fidelity goods three party take the reassurance pill < /strong > < /p >.

< p > in many suppliers' view, Suning grasped the time of open platform, and Suning's open platform policy also released their determination to be strong.

Sun Juntong, general manager of Qingdao Yiyi International Trade Co., Ltd. believes that Suning's opening of the platform in the water cube indicates that Suning will spread the idea throughout the world, and Suning's determination has also given suppliers confidence.

Sun Juntong said that the company expects sunning's "platform annual fee, technical service fee and commission free" policy.

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< p > according to Sun Juntong, at present, there are many electronic business platforms such as Suning, Jingdong, Tmall and so on.

Sun Juntong believes that the standard mainstream e-commerce platform not only provides suppliers, but also provides consumers with good trading and consumption environment.

Take Suning as an example, Suning asked suppliers to sell goods that must be genuine licensed goods, and authorized by the brand, fake goods were immediately retreated and banned permanently.

Sun Juntong said that Suning's resolute attitude has given many big customers a "reassurance".

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< p > > Lining < a href= "http://www.91se91.com/news/" > (children's wear < /a >) Mo Wenhua, manager of North China area of China Aerospace Science and technology group, said that as an intermediary between consumers and suppliers, Suning eliminated all fakes and parallel imports, only accepted the sale of genuine products, and played a supervisory role to suppliers, thereby expanding the influence of Suning brand and letting consumers trust them.

At the same time, the upgrading of consumers' consumption concept also makes the price no longer the primary factor of selection. They value the quality of goods, and the protection of genuine goods is a symbol of quality.

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< p > < strong > fee waiver finally consumers benefit less than /strong > /p >

< p > according to Li Bin, executive vice president of suning.com, Suning will implement the preferential policy of "three exemption, two low and one guarantee" this year, that is, annual fee waiver, free platform usage fee, no commission, low margin, low commission and payment guarantee pactions with Yi Bao Bao.

In Sun Juntong's view, Suning's reduction to the cost of the supplier's platform will ultimately benefit the vast number of consumers.

The "intermediate" cost saved by the supplier will also reduce the price of terminal goods, so that consumers can enjoy preferential treatment.

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< p > Mo Wenhua said that the company is mainly based on the mother and infant group, and is consistent with the positioning of the red children under Suning banner. Therefore, the company has been looking for opportunities to cooperate with Suning.

"This open platform just provides an opportunity for the two sides to get in touch."

Although the company failed to become the first batch of settled merchants, Mo Wenhua admitted that the platform fee is indeed a powerful weapon to attract more businesses.

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"P", "the three exemption" policy of Suning open platform is very attractive to merchants. It can enable merchants to enter Suning at low cost or even zero cost. At the same time, a perfect service system can effectively help merchants to complete online sales of products.

As a traditional family business, Yong Liang towel has gradually opened its own e-commerce channels.

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Less than P, Suning not only opened a series of existing business resources to merchants, but also provided various a href= "http://www.91se91.com/news/" > brand strategy < /a >, which is also very attractive to businesses.

It is learnt that Suning will tailor its brand development strategy to different merchants and grow together with all merchants to become a quality business that reassuring consumers.

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< p > < strong > online and offline two customer groups sharing < /strong > /p >

< p > in Sun Juntong's view, the online operation mode of Suning line is its core competitiveness, which is hard to catch up with Jingdong, Tmall and other platforms on the pure line in the short run.

At the same time, there are thousands of stores and tens of thousands of employees under the Suning line, which is also a great advantage.

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< p > Hebei Baoding Baigou luggage and Leather Association vice president Tao Dongsheng believes that the integration of Suning line and online can bring a dual display platform to businesses.

With the rapid development of e-commerce in recent years, many Baitou enterprises began to "touch the net".

According to Tao Dongsheng, its founder a target= "_blank" href= "http://www.91se91.com/" > leather < /a > Products Co., Ltd. has concentrated on the most powerful manufacturers of Baigou, and now the company has been stationed in Jingdong, Tmall, Amazon, Dangdang and other platforms.

In the past two years, Tao Dongsheng invested about 1000000 funds in the electronic business platform.

"More than one sales platform costs more, but Suning's free entry policy gives merchants more support."

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< p > according to statistics, at present, thousands of traditional brands have adopted self-employed or outsourcing ways, and have entered the domestic electricity supplier field, of which nearly 100 are already quite large.

Although the establishment of online platforms is the trend of the times, the route of traditional retailing is not smooth sailing.

It is understood that the old department store Xidan shopping center began to set foot in e-commerce in 1998, but the sales of its electricity supplier website igo5.com is less than 1% of the retail sales of physical stores.

Due to the lack of online operation experience, the online platform of Xidan shopping mall is only a subsidiary of offline stores, and has not entered the company's strategic level.

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< p > Mo Wenhua said that traditional retailers want to touch the net, but they can't see clearly. The traditional electricity providers basically have no offline stores, and Suning owns two networks under the online and offline, which can share two customer groups.

This has also brought the path of simultaneous development of multiple channels for suppliers.

Mo Wenhua believes that its Tmall platform is basically operated autonomously, without backstage support. Jingdong has support but lacks care.

Mo Wenhua said that Suning's efforts and attention to the opening platform are unprecedented. If Suning can make this strategic plan well landing, suppliers can interact with them better.

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< p > < strong > industry view < /strong > /p >

Yang Weiqing, President of the AI Consulting Group, Su Ning's platform cloud resource layout and unified service commitments are all very alarming. This is also a salient feature of Suning open platform 3, which is different from other traditional platforms. The industry impact on the integration of P, the sharing of business supply chain services, the intensive cost brought by hosting, and the upgrading of user experience will be particularly great. Suning really began to operate business with the Internet thinking and mode of operation in O2O.

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Liang Zhenpeng, a senior observer of the appliance industry, under the background of accelerating the pformation of Internet companies, Suning launched the price scissors difference under the same price cutting line and line, aggregated the two channels under the line and the line into a user oriented unified service body, continued large-scale and low-priced promotion, and expanded the market share. Relying on massive users' reflux, promoting the full opening of online and offline, establishing a new open platform ecosystem, relying on the logistics cloud, Internet financial platform and cloud technology, which had already been arranged in the early stage, to achieve the reconstruction of enterprise value.

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P, the chairman and CEO of Yi Guan international, the Internet is just like a water and electricity in our life. It is just a tool. No matter the traditional retail or e-commerce competition, it will eventually return to the essence of retail business -- business.

Suning started from traditional retailing, and accumulated the core competencies and resources of brands, stores, supply chains and logistics that traditional electricity providers do not have. The open platform is to share the core retail resources of Suning with the merchants stationed in the retail market.

Suning is the first platform to do that.

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"P", a senior Internet analyst for the Internet, is the biggest advantage of Suning's entry into the Internet. The Internet roadmap has unambiguously and firmly put the store as a dominant resource again, but emphasizes the "Internet store" and set a timetable in its wording.

It is very noteworthy that Suning emphasized the time, place and means. It seems that once again, Suning will not only abandon stores, store stores, but also store Internet as a killer to seize the initiative in the O2O era.

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< p > < strong > open logistics solves the difficult problem of distribution < /strong > < /p >

Less than P, Suning announced the opening of its own logistics cloud resource system. Logistics and distribution will basically radiate to all parts of the country. In the fourth quarter of this year, cloud storage and cloud express services will be launched in some key cities. This comprehensive logistics system has given hope to all suppliers.

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< p > the White Peacock Art World limited liability of Beijing Gong Mei Group. < /p >

< p > the relevant responsible persons of the company indicated that they were very much looking forward to cooperate with Suning platform and hoped that they could be the first merchants to enter the platform.

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< p > at present, they not only sell their products through their own official website, but also have their own display locations in many electronic business platforms such as Tmall and Jingdong, but due to the high value of art category and the detailed requirements for logistics distribution, they still use their own warehousing and logistics system in order to protect the quality of products.

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< p > in fact, Suning is a good brand in the field of warehousing and logistics.

Suning has been busy setting up distribution network throughout the country after its involvement in the electricity business. Similar to Jingdong, it is heavy assets in the warehousing and logistics network.

According to sunning Yun's deployment, by 2015, Suning's "logistics cloud" project will be completed to achieve the national layout of 60 logistics bases and 12 automated warehouses.

In addition, Suning stores throughout the provinces and municipalities are their unique advantages.

In many people's eyes, Suning stores can take into account small warehousing, distribution sites, and self promotion.

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