Salvatore Ferragamo Women's Boutique Opens Again

World famous luxury brands Salvatore Ferragamo Announcing the VIA MONTENAPOLEONE in Milan, Italy. Women's wear The flagship store was reopened, and the flagship store was completely renovated, reflecting a completely different style.

As one of the most significant franchised stores in the group, the Milan women's wear boutique opened in 1939 and is located on the first floor of the famous historic building Palazzo Casa Carcassola Grandi. This sixteenth Century building is located in the center of Milan Fashion District, with an elegant Neo classicism. The boutique has been completely renovated, with a completely new retail area and a new exhibition hall layout.

The new boutique has a total area of over 450 square meters, elegant and luxurious style, followed by the Ferragamo logo style, presenting a elegant atmosphere. Each product area presents a series of reflection and indistinct effects, with mirrored trim entrance and gold marble exterior wall decoration, like a baroque palace.

The walls are made of smooth and highly touched lacquer walnut wood and Venice marble, decorated with steel and Natural fiber The soft clothing makes the boutique enjoy a warm, cordial and comfortable feeling while displaying a completely new concept. The edges of the walls are treated with rounded texture, making the whole space more soft.

In order to let customers see the Salvatore Ferragamo product series, the boutique entrance set up the handbag area; through the arch sixteenth Century style cross vault, that is, to the shoe area, where a niche is set up to display the Creations series of Ferragamo; from the niche to the front is the high-level jewelry and wrist watch room; this room is decorated with golden pearl mother shell wall, retro decorative mirror and gold natural fiber. Through the high jewellery and watch room, the oval garment area is present; the clothing area is enveloped under the arched roof, reflecting the natural light to illuminate all products.

Salvatore Ferragamo CEO Michele Nossa (Michele Norsa) said: "two years after renovating the men's boutique, we renovated the Milan women's boutique, which is part of the group's development plan. Apart from opening new Salvatore Ferragamo stores, the brand development plan also includes redecorating and expanding the exhibition space for existing stores in major cities to further improve their performance. As a representative of fashion center and manufacturing in Italy, Milan is a crucial international booth for brands like Ferragamo. We have injected a special idea for this Salvatore Ferragamo ladies boutique, which not only makes the boutique store look new, but also makes the palace with its long history more beautiful.