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Wangfujing Department Stores Will Focus On Developing Shopping Centers And Outlets.

2013/10/2 20:22:00 30

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Wangfujing Department Store Shopping Center Oteri J

after launching the fashion department store "hQ Shang Shang" back to Beijing base camp, turning into a turning point of development, the Wangfujing department store Shi Gesan announced a strategic spanformation again. Recently, reporters learned from Wangfujing department stores that Future Ltd will focus on developing shopping centers and outlets, while accelerating the spanformation of department store shopping centers. According to the plan of Wangfujing department store, 4-5 shopping centers will be opened before 2015, and the layout of provincial capital cities will be completed within five years. At the same time, Wangfujing department store will launch its own brand by the end of this year. For the Wangfujing department store, the industry leader in the first half of this year, the major spanformation will cause shock in the industry. 
 with the injection of spring a href= "http://www.91se91.com/news/index_c.asp" > department store < /a >, Wangfujing department store will shift its strategic focus to developing shopping centers and outlets. Influenced by the economic environment, despite the weakening of consumers' purchase intention, Liu Bing, chairman of Limited by Share Ltd of Beijing a href= "http://www.91se91.com/news/index_c.asp" > Wangfujing < /a > department store (Group) believes that the brand awareness of consumers is constantly improving, and the development prospect of otter Les is good. 
"P > Beijing Wangfujing department store (Group) Limited by Share Ltd chief executive Jia Jiasheng said that Beijing Sai ole Lai is the main store of spring department stores. Wangfujing will be able to quickly familiarize itself with" a href= "http://www.91se91.com/news/index_c.asp" /a "business. However, due to Oteri J's unbalanced development in China, maturity and development speed do not match. At this stage, the group is not eager to pursue a fast start shop. 
While P is hunting for new formats, Liu Bing said that although the era of "high growth and high profit" in department stores has passed, there are still large demand for department stores in the two or three tier cities. At the same time, the new department stores will be more characteristic of shopping centers. As a matter of fact, the traditional department stores lacking experience and brand lack of innovation have been struggling. The latest semi annual report released by Parkson, the first foreign capital department store, shows that the net profit of the group dropped by 38% to 325 million yuan as of June 30th. 
 to strengthen the Department's right to speak on the price, Wangfujing department store will strengthen cooperation with joint brand companies and participate in the deep management of commodities. For some of the hot brands category and style try to buy a business, "for the Wangfujing department store consumers to tailor products". But before, there were NOVO, pure department stores and other peers trying to buy mode, but due to the small size of assets and other reasons, eventually failed. While trying to buy the model, the Wangfujing department store's own brand will come out at the end of the year. In the early days, the private brand of Wangfujing department store will be dominated by basic clothing. In the future, it will gradually expand its category and eventually launch its own brand concept shop.